In this session...
Influencer marketing has now earned a permanent place in brands' and agencies' always-on digital strategies. This brings new challenges for marketers who are being tasked with showing how creator campaigns stack up against more traditional marketing channels.
In order to establish the true value creators bring, measuring the success of influencer marketing needs to go beyond social metrics. Only then can we compare with other established channels and understand the power influencer marketing can harness in the long term.
*All efforts will be made to cater to dietary requirements; however, so close to the event, we won't be able to guarantee it.
What You'll Learn from This Session...
- Looking beyond the metrics: how measuring creator marketing has changed.
- How you can use influencer marketing to drive greater ROAS.
- Creators are not just for social media — how you can integrate influencers into your ATL activity.
