In this session...
What worked for brands to garner attention does not always work for consumers today. Brands are now required to shift to a model based on depth and breadth, human connection and storytelling, which is where community planning and engagement comes in.
Thriving communities built on trust and transparency are emerging every day, and in this session Whalar, @BrandonB (video content creator) and Andrew Odong (Creator Communities Lead at YouTube EMEA), discuss the communities you need to know right now. Be part of the action and
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explore the new ways of communicating with your target customers by enhancing community relationships and maintaining sustained engagement.
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What You'll Learn from This Session...
- Operate in culture, not category. Land a meaningful connection with your audience by letting communities express your brand in interesting ways at timely moments.
- Shift your focus from single, isolated influencer tactics, to more sustained creator-led engagement to build long-term and loyal relationships.
- The new way of communicating is people-driven, not brand driven. Leave campaign thinking behind to forge different forms of creator expression among diverse and niche communities.
