Events: LATAM 2018 | Calendar / Advertising Week

9:30 ^AM

Global Keynote Series: Exponential Mindful Leadership

CDMX Keynote Stage

Millions of years ago, an asteroid collided with our planet and caused a change in the atmosphere that resulted in the dinosaur extinction. However, “dinosaurs” still exist in our world today, and they’re also doomed to disappear if they don’t adopt the technological wave of change in time. There are new threats, and they aren’t necessarily from asteroids. It’s a paradigm shift: until recently, we exchanged our work for hours and money, but now the global economy is based on experience. We must establish another type of leadership that takes into account logic and intuition. With that premise, Ismael Cala includes the following in his conference/experience.

Ismael Cala Life & Business Strategist, CALA Enterprises Corporation

Ismael Cala

10:50 ^AM

Global Keynote Series: Innovation Is Out, Invention Is In

CDMX Keynote Stage

We are in a world where over 2 billion smart phones occupy our visual attention. But we have quickly evolved to include other senses that aren’t limited to AR, VR, MR, or RR. How are creatives going to adapt and reinvent in a world of transparent interfaces? A place where sight, is now joined with sound and motion? Welcome to hearable, feel-able and wearable technology—powered by data, intelligence, sensors and more.

David Shing Digital Prophet, Oath

David Shing

11:25 ^AM

Global Keynote Series: Storytelling That Creates Connection & Loyalty

CDMX Keynote Stage

It is no secret that storytelling is a key tool for brands that want to connect with consumers and increase sales.

Stories move not only people but also move products. So that in this new digital generation, strong multi-platform stories become essential to create bridges between brands and their potential and loyal consumers.

Álvaro Rattinger CEO, Merca2.0 Marketing

Martha Debayle Media Personality, President, MMK Group

Álvaro Rattinger

Martha Debayle

12:00 ^PM

Global Keynote Series: Agencies in the Mobile Age: How Partnerships Drive Brand Success

CDMX Keynote Stage

Latin America has always been at the forefront of innovation and creativity, viewing challenges as opportunities for success. Today, with the growth of digital marketing, the advertising industry in LATAM is facing new challenges. Patrick Harris, VP of Global Agency Development at Facebook, and Marta Ruiz-Cuevas, CEO of Publicis Mexico, will discuss how Facebook and agencies are teaming up to accelerate the adoption of digital marketing in less mature markets and refine digital strategies in more developed markets throughout Latin America. Their fireside chat will also explore global digital marketing trends and how Facebook and agencies are partnering to localize these trends to deliver greater success for clients across the region. Patrick and Marta will show how to turn the challenges into opportunities and present new ways to partner in today's ecosystem as agencies position themselves to better compete and drive results for clients.

Marta Ruiz Cuevas CEO, Publicis Media Mexico

Patrick Harris Vice President, Global Agency Development, Facebook

Marta Ruiz Cuevas

Patrick Harris

12:45 ^PM

Agency Predicting the Future of Advertising

OATH Stage

Creative, digital, experiential and media agencies CEOs, along with senior clients got together in four strategic foresight workshops to define the trends and actors and actions that will come together, resulting in potential future scenarios for our industry.

Sebastian Tonda, Founder and CEO of Flock Linked by Isobar and Vice-president of the board of AMAP (Mexican 4As) and leader of the project, will get us trough the resulting scenarios and the actions that we could take to prevent or promote the future success of our industry.

Sebastián Tonda CEO, Flock Linked by Isobar

Sebastián Tonda

1:00 ^PM

Agency Is the Agency of the Future Still an Agency?

OATH Stage

Join leading executives from holding companies, agency startups and newcomers in agency marketing services for a discussion centered on what is to come for agencies. This seminar will answer the lingering questions on what the future holds for agencies. Will they cease to exist, evolve, or take an entirely new form?

Mariana Sanz Country Manager, Mexico, Edelman

Pablo Hernandez O’Hagan President & Founder, Ingenia

Maren Lau Agency Director, LATAM, Facebook

Ana María Olabuenaga Founder & CEO, Olabuenaga & Cuchi Consultoria

Sebastián Tonda CEO, Flock Linked by Isobar

Mariana Sanz

Pablo Hernandez O’Hagan

1:00 ^PM

Leadership & Culture LATAM Leadership Roundtable

CDMX Innovation Stage

A new set of challenges has been birthed out of the latest innovations in technology and big data in our predominantly digital-first world. This new tech-driven ecosystem also has shown opportunities for growth unlike anything we've seen before. Hear from leaders in the advertising and media industry to discuss this rapidly evolving landscape, as well as, the timeless values of creativity, leadership skills, talent development and big ideas.

Carlos Morales Editor Transmedia, LATAM, Forbes Media

Diego Dzodan Vice President, LATAM, Facebook

Bo Finneman Partner, McKinsey & Company

Armando Rodriguez Vice President and Managing Director, Latin America and U.S. Hispanic, Oath

Armando Uriegas CEO, Nielsen Mexico

Carlos Morales

Diego Dzodan

1:50 ^PM

Agency Inspiring People to Follow Their Dreams

OATH Stage

Join Jimena Candano in a discussion focused around Dream Big. Hear how Jimena and her husband Juan de Lascurain came to partner with Javier Pizzuto and Kleenex, and the markets reaction to their work.

Jimena Candano Executive Director, Reintegra

Javier Pizzuto Marketing Director, Family Care , Kimberly Clark

Jimena Candano

Javier Pizzuto

1:50 ^PM

Leadership & Culture The Truth About Age

CDMX Innovation Stage

2018 is being billed as the year we rethink preconceived and dated notions around age. With many media outlets and companies looking to become age-agnostic, there is a huge swell of opportunity for brands to truly lead the way.

McCann Worldgroup's latest regional report focuses on these cultural shifts occurring around how consumers perceive aging. This isn't a traditional 'aging' study that focuses on the 65+ audience, the Truth About Age is a piece of comprehensive global research that explores aging throughout the ages. The study sets to challenge traditional wisdom and stereotypes of aging and highlight the numerous opportunities for brands. Indeed, one of the core findings from the study highlights that aging isn't just for the old and living isn't just for the young. According to our data:

o People who fear death the most are in their 20s
o People who think about aging most are in their 30s
o People who worry least about aging are in their 70s

India Wooldridge SVP, Director, McCann Truth Central

Josafat Solis Chief Strategy Officer, MWG Latin American & Caribbean

India Wooldridge

Josafat Solis

2:30 ^PM

Agency Long Live the Independents

OATH Stage

The advertising industry is in the midsts of a "merging era." There are however, remaining independent agencies - known for their boutique and creative point-of-views. Are these lone-wolves missing out on resources made available to holding companies and big conglomerates? Leaders of celebrated independent shops come together on stage to discuss how and why they have dodged acquisitions - and what the benefits, and deficits, in doing so have been.

Antonio Ocaranza Fernández Director, OCA Reputacion

Yosu Arangüena Founder and Executive Creative Director , Made México

Matheus Barros Co-Founder, FLAGCX, The Creative Disruption Network

Raúl Cardós Founder, Anónimo

Billy Jurewicz CEO, space150

Antonio Ocaranza Fernández

Yosu Arangüena

2:30 ^PM

Leadership & Culture Women and Digital: A World of Opportunities

CDMX Innovation Stage

When women prosper, everyone prospers. Empowering women through access to information, technology and digital tools, allows them not only to grow and develop, but to change the world around them. Join Karla Berman Head of CPG at Google to discuss how we can help close the gender gaps and boost Mexico's economy together.

Karla Berman Head of CPG, Google

Karla Berman

2:30 ^PM

Shop the Feed: How Facebook is Shaping Social Shopping

Workshop Stage presented by Samsung

As this year’s Mary Meeker Internet Trends report pointed out, the Facebook feed has morphed into a shoppable storefront with an array of sponsored posts and ads that target users with relevant products they are likely to buy. Join the session to learn how to craft strategies and creatives that recreate the IRL window shopping experience on social. Hear from leading brand marketers as they discuss their approach to the latest shoppable ad formats such as Collection ads and Carousels.

Santiago Dominguez Client Partner, Facebook

Gabriel Herrera Head of LATAM, Smartly.io

Nicholas Ziyang Regional Head of Performance Marketing | LATAM , Linio México

Gerardo Alvarado Digital Marketing Manager, Innovasport

Santiago Dominguez

Gabriel Herrera

3:20 ^PM

Agency Recognize me: You Are Not Just Your Logo

OATH Stage

Join Ricardo Saca from worldwide known design studio Cato Brand Partners and some of their important clients on an interesting topic on how many companies do not take advantage of their assets or history.

'We all want to be recognized but miss on the opportunity of being unique'. This conference will show how Cato Brand Partners develops a new concept or inspiration from elements or facts that are intrinsic to the organization but have been forgotten, neglected or unexploited.

Ricardo Saca Managing Partner, Cato Brand Partners

Carlo Ledezma Vice President for Latin America, USANA Mexico

Omar López CMO, OCESA

Ricardo Saca

Carlo Ledezma

3:20 ^PM

Leadership & Culture Female Foundry: A Final Call to Arms

CDMX Innovation Stage

We know. Another session about gender diversity in the tech industry. We just rolled our eyes, too. But every other day we seem to scroll through our feeds and come across a story where gender disparity has sent some company’s PR team into a tailspin.

The technology, advertising and media sectors are some of the most powerful societal influencers in the world. We must rally together and use our global influence to enact meaningful and lasting change.

Because she deserves it.
Because he deserves it.
And because our future will be defined by it.

It is time for the industry heavyweights to come together, not just to discuss the issues, but align around common goals and do something that provides substantial and sustainable change.

Join us as we foray into gender pay equality, global funding and support for female entrepreneurs, policy changes, and, of course, technology advancements that enable scale. And then, well, maybe we won’t need this panel again next year.

Mao Herman LATAM Brand Manager, iProspect

Marcus Dantas Founder and Leader, STARTUP MEXICO

Claudia Contreras Marketing Director IM and CMO, Samsung Electronics Mexico

Lorena Guilé Head of Social Responsibility, Cinépolis

Ana Jimena Ramírez Co-founder and CEO, Sersana

Sandra Rincón Head of Agency, Mexico, Google

Úrsula Quijano Strategy Director, Victoria147

Mao Herman

Marcus Dantas

3:30 ^PM

Mar Tech Header-Bidding: What Publishers in Latin America Need to Know

El Heraldo de México Stage

Header-bidding has leveled the ad tech playing field in the US, growing publisher revenue in a market that has traditionally had them fighting for every last dime. Now, the tactic is making its mark in Latin America. In an interview, Rubicon Project CTO Tom Kershaw and Patrizio Zanatta, Rubicon Project’s Managing Director of Latin America, will uncover what the shift means for Latin American media companies. Kershaw will follow with a deep dive into how header-bidding technology actually works to deliver publisher value.

Tom Kershaw CTO, Rubicon Project

Patrizio Zanatta Managing Director, Latin America, Rubicon Project

Tom Kershaw

Patrizio Zanatta

3:30 ^PM

Mobility Based Marketing for CPG. How Can Brands Leverage on on-the-go Moments?

Workshop Stage presented by Samsung

Every day Waze improves the life of the people in big cities, and we see these on-the-go moments as a valuable opportunity for brands.
Through all the intelligence from Waze, we know our wazers journey and based on this, we can create strategies that modify consumers behavior to take them to the point of purchase.

In this session:
We will introduce our Mobility for Brands positioning
Explain why and how Waze owns this territory
How Waze creates synergy with other media
Show how Brands can leverage on this

Marcos Ordenes Industry Manager CPG, Waze-Google

Marcos Ordenes

3:30 ^PM

Startup Summit: Pitch Day 1

Heineken Lounge

Don't miss the inaugural AWLATAM StartUp Pitch Competition!

Mexico City has been called the next Silicon Valley. Come hear Founders from today's hottest startups pitch their unique business to a who's who of major Venture Capitalists, investors and brand leaders on stage at Papalote Museo del Nino. See top entrepreneurs showcase how their ideas can transform our industry and describe how they can help your business and brand.

Gerónimo Ávila Founder & CEO, Element

Marcus Dantus Founder and CEO, Startup Mexico

Pablo Martinez Flores Founder, Klustera

Elizabeth Palacios Editor in Chief, CAMBIO Magazine

Gerónimo Ávila

Marcus Dantus

4:10 ^PM

Agency Is the Campaign Dead?

OATH Stage

--Has full-on, hyper-accelerated, totally immersive engagement killed off the old-world stop-and-start way to make change? Or not? --

We’ll check out major social movements – of the past and present – and probe the psyches of leading campaigners as we examine the relevance of the rolling-thunder campaign approach in a techno-driven instant-is-the-new-soon world. And we’ll reveal whether it’s RIP for the campaign as we know it….or the beginning of a next gen campaign model.

Gail Heimann President, Weber Shandwick

Gail Heimann

4:10 ^PM

Leadership & Culture The Community Era Is Here

CDMX Innovation Stage

A few years ago, how you communicated with your coworkers and superiors, how hierarchies played a fundamental role in a company, or even how work was conceived as something you had to do instead of something you could enjoy, was a reality.

Workplaces, work structures and work habits are changing. Now, professional success is directly related to personal goals, communication has become more horizontal and the sense of belonging has evolved into becoming part of a community with a main objective: mutual growth.

Jordi Azcuaga Community Manager, WeWork Artz Pedregal, WeWork

Ignacio Liaudat CEO, Circus Marketing

Jordi Azcuaga

Ignacio Liaudat

5:00 ^PM

Leadership & Culture For a Better Mexico

CDMX Innovation Stage

Join Mexico’s leading CEO’s for an intriguing discussion on what it means to be a true business leader in Mexico.

Jonathân Torres Director Editorial, LATAM, Forbes Media

Alejandro Cardoso CEO, Publicis Communications

Patricia Corsi Senior Vice President & CMO, Heineken

Radek Jelinek CEO, Mercedes-Benz Mexico

Patricia Molina CEO, Havas Media Group México

Alejandro Soberon CEO, CIE

Jonathân Torres

Alejandro Cardoso

5:10 ^PM

Mar Tech Embrace Advertising Technology, Advance Your Marketing and Control Your Destiny

El Heraldo de México Stage

As digital marketing grows in size and importance, it is vital to know that you are fully capitalizing on its scale and ROI potential. But this can be dizzying Yesterday’s commercial structures and technologies aren’t up to the task. Distributing marketing campaigns in silos across formats, screens, devices, and media types, where omnichannel ad decisioning is left for third parties can cost marketers efficiency, scale and ROI. Meanwhile, consumers become alienated and resentful, potentially blocking your ads altogether.

There must be a better way. MediaMath co-founder Erich Wasserman explains how we can take steps today to take our marketing into the future – and we might even delight consumers in the process.

Erich Wasserman Co-Founder & Head of Strategic Business Development, MediaMath

Erich Wasserman

9:30 ^AM

Global Keynote Series: Victor Cruz in Conversation

CDMX Keynote Stage

NFL Pro Bowl Receiver Victor Cruz sits down for a fireside chat on his career and what's to come.

Lance Pillersdorf Co-Founder & COO, Stillwell Partners

Victor Cruz NFL Pro Bowl Receiver

Lance Pillersdorf

Victor Cruz

10:05 ^AM

Global Keynote Series: Building Brands Through Sports and Entertainment

CDMX Keynote Stage

Join Magnus Media for a lively discussion centered on marketing athletes and musicians. A panel focusing in today’s world of music, sports, content, branding and marketing.

Felipe Pimento Chief Operating Officer, Magnus Media

Pedro Bonilla Vice President of Brand Initiatives, Magnus Media

Juliana Calle Vice President, Golf Link

Fonseca Artist

Felipe Pimento

Pedro Bonilla

10:50 ^AM

Global Keynote Series: Marketer's State of Mind

CDMX Keynote Stage

Hear from the marketing leaders of some the biggest brands in Mexico. According to his or her own niche, each marketer will share insights into the strategies that have made the brands successful, and the next steps to lead the way into the future.

Laura Corral Brand Manager for Lifestyle and Fashion , Grupo Expansión

Claudia Contreras Marketing Director IM and CMO, Samsung Electronics Mexico

Patricia Corsi Senior Vice President & CMO, Heineken

Leslie Green Senior Marketing Director, Mexico, Nike

Carlos Salcido Chief Marketing Officer, El Palacio de Hierro

Laura Corral

Claudia Contreras

11:25 ^AM

Global Keynote Series: Know Their Intention, Get Their Attention: Video Advertising in the Age of Assistance

CDMX Keynote Stage

We're living in an age of assistance and, increasingly, consumers are expecting assistive advertising. They believe ads should be personal, helping them solve their most pressing problems in seconds and across screens. What grabs the attention of these demanding consumers? Join Cenk Bulbul, Google US Agency Marketing Director, to discuss what drives consumer attention and how new video ad innovations can help.

Cenk Bulbul Director, Agency Marketing, Google

Cenk Bulbul

12:30 ^PM

Innovation Critical Challenges Online: Mobile Gaming

OATH Stage

Join Lenin Castillo, Logrand's Chief Operating Online Officer, as he speaks to the challenges online and mobile gaming are struggling with.

Lenin Castillo Chief Operating Online Officer, Logrand

Lenin Castillo

1:00 ^PM

Storytelling Connecting Business & Passions On Instagram

CDMX Innovation Stage

Join Instagram’s Director of Product Marketing, Susan Rose, to learn how people and businesses are connecting through shared passions on Instagram. In this session, she will discuss how the Instagram community in Latin America is engaging around interests, how visual storytelling is changing with video and Instagram Stories, and the opportunity ahead for businesses on Instagram.

Karen Arreola IMC Manager, The Coca Cola Company Mexico

Mariana Isabel Galdeano Juarez Digital Marketing Manager, El Palacio de Hierro

Oscar Hernández Content Manager, Interjet

Susan Rose Director, Monetization Product Marketing, Instagram

Karen Arreola

Mariana Isabel Galdeano Juarez

1:40 ^PM

Innovation Innovating in Innovation Market Research

OATH Stage

Consumer habits are undoubtedly changing adding a new pressure to the challenging task of bringing new relevant products. In the first part of this session, Nielsen Mexico CEO Armando Uriegas will discuss how Nielsen is investing significantly in developing the right technology to help companies optimize their launches and get a higher return on Innovation. In the second portion, Cecilia Partida, Commercial Lead will discuss with two major clients how new innovative technologies are helping them have better learnings.

Cecilia Partida Client Service Lead for International and Local Clients, Nielsen Mexico

Omar Méndez Nava Marketing & Sales Director, Mexico, J.M. Smucker

Jose Alberto Romano Torres Luxury & Luxury Innovation Consumer Planning, DIAGEO

Omar Fuentes Campos Commercial Capabilities and Channel Trends Sr Director, The Coca-Cola Company

Armando Uriegas CEO, Nielsen Mexico

Cecilia Partida

Omar Méndez Nava

1:50 ^PM

Data Measuring Up

El Heraldo de México Stage

It is the dawn of a new era when it comes to measuring the effectiveness of advertising spend, with the wealth of technology leveraging the increased availability of audience and consumer data to enhance targeting. Now marketers are discovering new solutions and approaches to measure the effectiveness of a modern advertising campaign. Come engage in a panel discussion with leaders in audience measurement as they explore both the opportunities and the challenges in today's data ecosystem.

Jimena Urquijo Insights & Business Development Director Latin America, Kantar IBOPE Media

Jorge Mundo Head of Marketing Science for Mexico, Colombia and PanLatam, Facebook

Omar Schoijet Research Director for Twitter for Spanish-speaking markets in Latin America, Twitter

Edgar Urueña Marketing Mix and Pricing Solutions Colombia, Nielsen

Christina Zalpa Senior Account Executive, The Trade Desk

Jimena Urquijo

Jorge Mundo

2:30 ^PM

Leadership & Culture Versus Gender Violence

Workshop Stage presented by Samsung

Hear different experts and personalities discuss the challenges and opportunities that professional women face within traditionally male-dominated fields. We will review the case of Tecate on how it has used its communication to speak out about the issue.

Marion Reimers Sports Journalist, Co-Founder, Versus

Patricia Corsi Senior Vice President & CMO, Heineken

Regina Tamés Director, Gire Mexico

Marion Reimers

Patricia Corsi

2:30 ^PM

Innovation LATAM Disruptors

OATH Stage

Discover how technology can be a disruptive force for companies that are more efficient, productive and diverse than traditional companies. Further, learn how you can transform traditional industries or companies to compete in this new generation of digital businesses.

Patrick McGinnis Author, Managing Partner, Dirigo Advisors

Silvina Moschini Co-Founder & President, TransparentBusiness.com

Patrick McGinnis

Silvina Moschini

2:40 ^PM

Storytelling Creative Flow State: Let Ideas Flow To You!

CDMX Innovation Stage

Creativity goes beyond just having a great idea. It is a state of being we create to fuel that passion, imagination and expression. With an overview of how our body, energy, brain and thoughts can create what we offer, in this conference you will get the keys to enhance creativity, liberate yourself from creative blocks and let your whole being express an idea in a clear and easy way.

Karina Velasco Author & speaker, Yorgasmic

Karina Velasco

2:40 ^PM

Data Navigating a Growing LATAM Market

El Heraldo de México Stage

Join this session and hear a panel of leading LATAM Privacy and Regulatory experts discuss how marketers could and should navigate the use of consumer data in the growing LATAM market in order to maximize the consumer experience and build brand trust.

Sheila Colclasure Global Chief Data Ethics Officer and Public Policy Executive, Acxiom

Isabel Davara F. de Marcos Partner and Founder, Davara Abogados

Laura Juanes Micas Director of Privacy Policy, Facebook

Sheila Colclasure

Isabel Davara F. de Marcos

3:20 ^PM

Storytelling Creative Carousel

CDMX Innovation Stage

Creative innovators will each have a turn on the carousel during this all-star panel. Listen as these experts share their insights into the creative universe and creative mindset. Each panelist will share secrets of finding creative success, and how to build great campaigns. Listen to personal inspirations, creative admirations, and what they hope is in store for the future of advertising.

Camillo Bernardo Roberti Director of Brand Strategy and Marketing Services, El Palacio de Hierro

Renato Ibarra Global Co-Leader of Integrated Production , Procter & Gamble

Shawn McDonough Strategic Planning Director, Mexico, OMD

Jose Alberto Teran President, TERAN TBWA

Camillo Bernardo Roberti

Renato Ibarra

3:30 ^PM

The Future of Customer Service

Workshop Stage presented by Samsung

In this session Daniel Carvalho, Business Development director of Twitter for Latim America, will talk about how Twitter is evolving from a pure information network to a "services platform" where users can talk with brands thru direct messages and get all kinds of services, from flights check-ins to e-commerce to customer services.

Thomas Felpeto Client Development Lead, Twitter

Thomas Felpeto

3:30 ^PM

Data Predicting the Future

El Heraldo de México Stage

We now have the capability to predict consumer behaviors. We are able to determine a consumers demographic, lifetime value, their propensity to buy, These predictive analytics have directly influenced campaigns, offering important and useful insights. What are the best methods for harnessing this powerful information? How does this knowledge help you cope with channel proliferation and changing purchasing behavior? How does this change marketing creative and consumer messaging? Our panelists can assist with answers.

Matteo Ceurvels Senior Researcher, Latin America & Spain, eMarketer

Marcela Doria Director of Research of Twitter for Latin America, Twitter

Marcos Ordenes Industry Manager CPG, Waze-Google

Chandos Quill Vice President, Global Data and Strategic Partnerships, Acxiom

Matteo Ceurvels

Marcela Doria

3:30 ^PM

Startup Summit: Pitch Day 2

Heineken Lounge

Don't miss the inaugural AWLATAM StartUp Pitch Competition!

Mexico City has been called the next Silicon Valley. Come hear Founders from today's hottest startups pitch their unique business to a who's who of major Venture Capitalists, investors and brand leaders on stage at Papalote Museo del Nino. See top entrepreneurs showcase how their ideas can transform our industry and describe how they can help your business and brand.

Marcus Dantus Founder and CEO, Startup Mexico

Jose Molina CEO, Publicis Drugstore

Alfredo Montoya Founder & CEO, Colaborativo

Gaspar de Osma Head of Analysis, Mountain Azca

David Pena Product Manager, eCommerce, ZX Ventures

Pepe Zaga General Director , Vicky Form

Jose Molina

4:00 ^PM

Innovation See the Future, Be the Future: Uncovering Insights that Spur Innovation

OATH Stage

Latin America is home to brilliant thinkers and life-changing inventions. And Diego Dzodan is convinced that the continuation of this legacy of innovation will take place in the world of advertising. In this session, Dzodan will ignite imaginations by sharing Facebook’s unique insights on the future of culture, commerce, and communication — and how advertisers in LATAM can use this knowledge to not only see the future, but shape the future.

Diego Dzodan Vice President, LATAM, Facebook

4:30 ^PM

Mobility Based Marketing FINANCE. How Can Brands Leverage on on-the-go Moments?

Workshop Stage presented by Samsung

Every day Waze improves the life of the people in big cities, and we see these on-the-go moments as a valuable opportunity for brands.
Through all the intelligence from Waze, we know our wazers journey and based on this, we can create strategies that modify consumers behavior to take them to the point of purchase.

In this session:
We will introduce our Mobility for Brands positioning
Explain why and how Waze owns this territory
How Waze creates synergy with other media
Show how Brands can leverage on this

Iván Fuentes Industry Manager, Waze- Google

Iván Fuentes

4:50 ^PM

Innovation Bitso: Pioneering Change in Latin America

OATH Stage

Cryptocurrency is, without a doubt, 2018’s trendiest topic. Bitso is the leading cryptocurrency exchange in Latin America, a region where over 70% of the population has absolutely no access to basic financial services. However, it is a highly connected and developing region, where Bitso offers the opportunity to address different types of needs for various audience segments. From investment advice and digital payments to a more efficient remittance service, Bitso’s growth possibilities are next to limitless. In this session, Bitso’s co-founder & CEO and its creative-agency partner, FCB, will walk the audience through the transformative potential of accurately communicating the power behind decentralized networks.

Eric Descombes President, FCB

Pablo Gonzalez Co-Founder & CEO, Bitso

Eric Descombes

Pablo Gonzalez

4:50 ^PM

Storytelling The Future of Media is Influencers

CDMX Innovation Stage

Influencers serve as vessels for pop culture around the globe. In fact, there is a huge demand for content in LatAm but not enough supply.Sarah Duru, Studio 71’s EVP, LatAM, will join Mathi Sellanes, the co-creator behind the “Dosogas” YouTube channel with more than 4.4 million subscribers, on stage to discuss why influencers are faster, more scalable and a more authentic way to reach the illusive GenZ demographic.

Sarah Duru EVP, Latin Division, Studio71

Mathias Sellanes CEO, Dosogas Team

Sarah Duru

Mathias Sellanes

12:00 ^PM

Global Keynote Series: Creating Powerful Brands and Persuasive Stories amid the Digital Distraction

CDMX Keynote Stage

Has our obsession with the tools of technology lessened our focus on creating emotional connections between people and brands? Keith Reinhard raises some interesting questions in a highly visualized reminder of the basics of building brands and influencing behavior.

Keith Reinhard Chairman Emeritus, DDB

Keith Reinhard

12:45 ^PM

Global Keynote Series: Building Global Brands while Appealing to Local Cultures

CDMX Keynote Stage

Global marketers have always been faced with the challenge of balancing the intricacies of a local culture with unique consumer insights and needs versus building a consistent global brand equity and messaging. Today’s global marketplace, combined with consumers’ affinity and love for their local brands, makes this marketing opportunity even that much more complicated.

Join Nannette LaFond-Dufour, McCann Worldgroup’s Chief Client Officer, for a rich discussion on the opportunities and challenges, involved in creating global brands in today’s exciting marketplace.

Nannette Lafond-Dufour Chief Client Officer, McCann Worldgroup

Alberto Bello Director Editorial, Grupo Expansión

Nannette Lafond-Dufour

Alberto Bello

1:50 ^PM

Media & Entertainment The Start of a Revolution. A Look Inside The Big Baller Brand

CDMX Innovation Stage

LaVar Ball, a disruptor and change agent, knows how to make headlines and is creating a brand that the sports world has never seen the likes of. Rudy Cline-Thomas and Harrison Gaines will discuss the business, the mindset and the future of all things Big Baller Brand.

Rudy Cline-Thomas Founder and Managing Partner, Good Counsel Agency

Harrison Gaines Founder and CEO, SLASH Sports & Entertainment

Rudy Cline-Thomas

Harrison Gaines

1:50 ^PM

PRINT IS NOT DEAD!

OATH Stage

Four of Grupo Expansión editors will tell the audience about the efforts the group has done to keep being relevant to the audience and the advertisers.

Pei Garza Radio Host

Claudia Cándano Editor in Chief, Elle

Carlos Fernández de Lara Tech Editor, Editor in Chief , Grupo Expansión, Tec Review

Eladio González Editor in Chief, Grupo Expansión

Sarayd Luna Editor, Chief S1ngular

Pei Garza

Claudia Cándano

2:30 ^PM

Artificial Intelligence Will the Rewards of AI Outweigh the Risks?

OATH Stage

As Artificial Intelligence continues to progress, both the tech capabilities and the human fears are on the rise. While AI is expected to create 15 million new jobs over the next 10 years, experts also anticipate 25 million jobs will be replaced by automation in that time period. Beyond affecting the labor force, AI stands to alter our society through changes in transportation with the likes of automated cars, advancements in the military with drone developments, and a redesign in healthcare with automated diagnostic and treatment capabilities. Kick off the Cognitive & Machine Learning Track with a thoughtful debate on the risks and rewards of the technology set to transform our lives, for better or worse.

Roxana Rabinovch Academic Director , Luxurylab Institute

Alicia Bandala Pimentel Managing Director, KONE Mexico

Armando Betancourt Digital Sales Director LATAM, GE Power

Guillermo Bilbao Sainz Country Manager, Mexico , PA Consulting

Vince Lynch CEO, IV.AI

Roxana Rabinovch

Alicia Bandala Pimentel

2:30 ^PM

Mobility Based Marketing for RETAIL. How Can Brands Leverage on on-the-go Moments?

Workshop Stage presented by Samsung

Every day Waze improves the life of the people in big cities, and we see these on-the-go moments as a valuable opportunity for brands.
Through all the intelligence from Waze, we know our wazers journey and based on this, we can create strategies that modify consumers behavior to take them to the point of purchase.

In this session:
We will introduce our Mobility for Brands positioning
Explain why and how Waze owns this territory
How Waze creates synergy with other media
Show how Brands can leverage on this

José Manuel Tena Industry Manager- RETAIL, Waze- Google

José Manuel Tena

3:30 ^PM

The Unreachables

Workshop Stage presented by Samsung

Who are The Unreachables? They’re a growing audience of people who aren’t tracked—and therefore can’t be targeted or measured—with traditional tools and platforms. They consume media on mobile devices and OTT. They’re “cord cutters” and “cord nevers.” And they represent tremendous buying power for brands.

Ana Larios Managing Director, Hearts & Science Mexico

Sergio Diaz Data & Analytics Director, Omnicom Media Group

Andrés Claudio Executive Director, Business Development LATAM, Hearts & Science

Ana Larios

Sergio Diaz

4:10 ^PM

Media & Entertainment Celebrities as Disruptive New Media

CDMX Innovation Stage

Hear a panel discussion on the importance of celebrities and influencers to communicate brand messages to generate meaningful engagement with their respective audiences.

Oscar Uriel Actor, Writer, Producer

Gaz Alazraki Writer & Director

Kuno Becker Actor & Director

Cory Crespo President & Co-Founder, COLOüRs & CMX Management Mexico

Jorge Mondragon Co-Founder, COLOüRs & CMX Management Mexico

Oribe Peralta Professional Football Player

Oscar Uriel

Gaz Alazraki

4:15 ^PM

Artificial Intelligence MERGE, The Closing Gap between technology and us.

OATH Stage

Today, technology is an inseparable part of our lives. One in five people is never offline. Billions more keep their smartphones glued to their sides, 24 hours a day.

But, as both hardware and software become smarter, we will start to move beyond screens. A new paradigm will emerge, which will see our relationship with technology change forever. Virtual assistants will autonomously organize our lives, bots will run businesses and our brains will become super-charged via a connection to the cloud.

Fernanda Campos Managing Director, PHD Mexico

Alejandro Clabiorne Managing Director, LATAM, PHD

Hernan Cortes Caraveo Industry Lead CPG, Facebook

Ana Laura Barro Client Business Partner, Nielsen Ibope

Emilia Reyes Media, Pernod Ricard

Fernanda Campos

Alejandro Clabiorne

4:30 ^PM

Reputation Building in the Digital Arena

Workshop Stage presented by Samsung

CEOs have entered a golden age of opportunity in which to tell their company story and join the conversation. This new era is marked by the recognition that CEO engagement is particularly critical to corporate reputation and is facilitated by high demand for content to help grow the business. Today’s CEOs are expected to be seen and heard and to be on the scene internally and externally and digital can make the difference, helping to manage the whole chain of reputation from monitoring to positioning with mass precision.

Amanda Berenstein Managing Director, Mexico, Weber Shandwick

Josué González Chief Digital Officer Latin America & Caribbean, McCann Worldgroup

Amanda Berenstein

Josué González

CDMX Keynote Stage

El Heraldo de México Stage

OATH Stage

CDMX Innovation Stage

Workshop Stage presented by Samsung

Heineken Lounge

Lunario

Monumento a la Revolución

Papalote

Agency

Artificial Intelligence

Data

Presented byAcxiom

Innovation

Presented byNielsen

Leadership & Culture

Mar Tech

Media & Entertainment

Storytelling

Video & Content

Presented byTwitter

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