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In this session...

It is the dawn of a new era when it comes to measuring the effectiveness of advertising spend, with the wealth of technology leveraging the increased availability of audience and consumer data to enhance targeting. Now marketers are discovering new solutions and approaches to measure the effectiveness of a modern advertising campaign. Come engage in a panel discussion with leaders in audience measurement as they explore both the opportunities and the challenges in today's data ecosystem.


Jimena Urquijo Insights & Business Development Director Latin America Kantar IBOPE Media
Jorge Mundo Head of Marketing Science for Mexico, Colombia and PanLatam Facebook
Omar Schoijet Research Director for Twitter for Spanish-speaking markets in Latin America Twitter
Edgar Urueña Marketing Mix and Pricing Solutions Colombia Nielsen
Christina Zalpa Senior Account Executive The Trade Desk

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Tech   Business 

Similar Interests  Content   Video   Data   Entrepreneurship   Transparency 

Track  Data