Edgar has 8+ years of experience as a consultant in Analytics for the FMCG industry, in Nielsen has been working with several companies across Colombia, Venezuela, Puerto Rico, Central America and the Caribbean. His experience includes different business issues with a focus on Pricing, Promotions, and Marketing ROI; helping different clients to make decisions based on insights, having an impact in the organizations and generating winning strategies and outcomes for their business.
He is currently leading the Marketing Mix and Pricing Solutions for Colombia.
Edgar has a B.A in Economics from Universidad de los Andes in Bogotá, Colombia.
Edgar Urueña Job Title Marketing Mix and Pricing Solutions Colombia Company NIELSEN
