Jimena Urquijo

Jimena Urquijo is Director of Insights and Business development at Kantar IBOPE Media where she develops and markets syndicated studies in the region including: Consumer Mid Modeling ROI, The Elite Consumer Study, TGI.NET, Clickstream (internet ratings fused into syndicated studies) and the Engagement Study to Media and Agencies. She develops strategies to launch new syndicated research, and new analysis tools based on the concept of a connected platform. She manages Global consulting projects using multiple methodologies including TGI-based analysis, segmentations, cluster analysis and data integration (Fusion). Prior, she was Director of corporate research and Marketing at Cisneros television Group and worked as a senior media analyst at Paul Kagan Associates. Jimena holds a Master’s degree in International Economics.