Events: LATAM 2018 | Calendar / Advertising Week

9:30 ^AM

Global Keynote Series: Exponential Mindful Leadership

CDMX Keynote Stage

Millions of years ago, an asteroid collided with our planet and caused a change in the atmosphere that resulted in the dinosaur extinction. However, “dinosaurs” still exist in our world today, and they’re also doomed to disappear if they don’t adopt the technological wave of change in time. There are new threats, and they aren’t necessarily from asteroids. It’s a paradigm shift: until recently, we exchanged our work for hours and money, but now the global economy is based on experience. We must establish another type of leadership that takes into account logic and intuition. With that premise, Ismael Cala includes the following in his conference/experience.

Ismael Cala Life & Business Strategist, CALA Enterprises Corporation

Ismael Cala

11:25 ^AM

Global Keynote Series: Storytelling That Creates Connection & Loyalty

CDMX Keynote Stage

It is no secret that storytelling is a key tool for brands that want to connect with consumers and increase sales.

Stories move not only people but also move products. So that in this new digital generation, strong multi-platform stories become essential to create bridges between brands and their potential and loyal consumers.

Álvaro Rattinger CEO, Merca2.0 Marketing

Martha Debayle Media Personality, President, MMK Group

Álvaro Rattinger

Martha Debayle

1:00 ^PM

Agency Is the Agency of the Future Still an Agency?

OATH Stage

Join leading executives from holding companies, agency startups and newcomers in agency marketing services for a discussion centered on what is to come for agencies. This seminar will answer the lingering questions on what the future holds for agencies. Will they cease to exist, evolve, or take an entirely new form?

Mariana Sanz Country Manager, Mexico, Edelman

Pablo Hernandez O’Hagan President & Founder, Ingenia

Maren Lau Agency Director, LATAM, Facebook

Ana María Olabuenaga Founder & CEO, Olabuenaga & Cuchi Consultoria

Sebastián Tonda CEO, Flock Linked by Isobar

Mariana Sanz

Pablo Hernandez O’Hagan

1:50 ^PM

Leadership & Culture The Truth About Age

CDMX Innovation Stage

2018 is being billed as the year we rethink preconceived and dated notions around age. With many media outlets and companies looking to become age-agnostic, there is a huge swell of opportunity for brands to truly lead the way.

McCann Worldgroup's latest regional report focuses on these cultural shifts occurring around how consumers perceive aging. This isn't a traditional 'aging' study that focuses on the 65+ audience, the Truth About Age is a piece of comprehensive global research that explores aging throughout the ages. The study sets to challenge traditional wisdom and stereotypes of aging and highlight the numerous opportunities for brands. Indeed, one of the core findings from the study highlights that aging isn't just for the old and living isn't just for the young. According to our data:

o People who fear death the most are in their 20s
o People who think about aging most are in their 30s
o People who worry least about aging are in their 70s

India Wooldridge SVP, Director, McCann Truth Central

Josafat Solis Chief Strategy Officer, MWG Latin American & Caribbean

India Wooldridge

Josafat Solis

2:30 ^PM

Leadership & Culture Women and Digital: A World of Opportunities

CDMX Innovation Stage

When women prosper, everyone prospers. Empowering women through access to information, technology and digital tools, allows them not only to grow and develop, but to change the world around them. Join Karla Berman Head of CPG at Google to discuss how we can help close the gender gaps and boost Mexico's economy together.

Karla Berman Head of CPG, Google

Karla Berman

2:30 ^PM

Shop the Feed: How Facebook is Shaping Social Shopping

Workshop Stage presented by Samsung

As this year’s Mary Meeker Internet Trends report pointed out, the Facebook feed has morphed into a shoppable storefront with an array of sponsored posts and ads that target users with relevant products they are likely to buy. Join the session to learn how to craft strategies and creatives that recreate the IRL window shopping experience on social. Hear from leading brand marketers as they discuss their approach to the latest shoppable ad formats such as Collection ads and Carousels.

Santiago Dominguez Client Partner, Facebook

Gabriel Herrera Head of LATAM, Smartly.io

Nicholas Ziyang Regional Head of Performance Marketing | LATAM , Linio México

Gerardo Alvarado Digital Marketing Manager, Innovasport

Santiago Dominguez

Gabriel Herrera

3:20 ^PM

Agency Recognize me: You Are Not Just Your Logo

OATH Stage

Join Ricardo Saca from worldwide known design studio Cato Brand Partners and some of their important clients on an interesting topic on how many companies do not take advantage of their assets or history.

'We all want to be recognized but miss on the opportunity of being unique'. This conference will show how Cato Brand Partners develops a new concept or inspiration from elements or facts that are intrinsic to the organization but have been forgotten, neglected or unexploited.

Ricardo Saca Managing Partner, Cato Brand Partners

Carlo Ledezma Vice President for Latin America, USANA Mexico

Omar López CMO, OCESA

Ricardo Saca

Carlo Ledezma

3:30 ^PM

Mobility Based Marketing for CPG. How Can Brands Leverage on on-the-go Moments?

Workshop Stage presented by Samsung

Every day Waze improves the life of the people in big cities, and we see these on-the-go moments as a valuable opportunity for brands.
Through all the intelligence from Waze, we know our wazers journey and based on this, we can create strategies that modify consumers behavior to take them to the point of purchase.

In this session:
We will introduce our Mobility for Brands positioning
Explain why and how Waze owns this territory
How Waze creates synergy with other media
Show how Brands can leverage on this

Marcos Ordenes Industry Manager CPG, Waze-Google

Marcos Ordenes

3:30 ^PM

Startup Summit: Pitch Day 1

Heineken Lounge

Don't miss the inaugural AWLATAM StartUp Pitch Competition!

Mexico City has been called the next Silicon Valley. Come hear Founders from today's hottest startups pitch their unique business to a who's who of major Venture Capitalists, investors and brand leaders on stage at Papalote Museo del Nino. See top entrepreneurs showcase how their ideas can transform our industry and describe how they can help your business and brand.

Gerónimo Ávila Founder & CEO, Element

Marcus Dantus Founder and CEO, Startup Mexico

Pablo Martinez Flores Founder, Klustera

Elizabeth Palacios Editor in Chief, CAMBIO Magazine

Gerónimo Ávila

Marcus Dantus

4:10 ^PM

Leadership & Culture The Community Era Is Here

CDMX Innovation Stage

A few years ago, how you communicated with your coworkers and superiors, how hierarchies played a fundamental role in a company, or even how work was conceived as something you had to do instead of something you could enjoy, was a reality.

Workplaces, work structures and work habits are changing. Now, professional success is directly related to personal goals, communication has become more horizontal and the sense of belonging has evolved into becoming part of a community with a main objective: mutual growth.

Jordi Azcuaga Community Manager, WeWork Artz Pedregal, WeWork

Ignacio Liaudat CEO, Circus Marketing

Jordi Azcuaga

Ignacio Liaudat

5:00 ^PM

Leadership & Culture For a Better Mexico

CDMX Innovation Stage

Join Mexico’s leading CEO’s for an intriguing discussion on what it means to be a true business leader in Mexico.

Jonathân Torres Director Editorial, LATAM, Forbes Media

Alejandro Cardoso CEO, Publicis Communications

Patricia Corsi Senior Vice President & CMO, Heineken

Radek Jelinek CEO, Mercedes-Benz Mexico

Patricia Molina CEO, Havas Media Group México

Alejandro Soberon CEO, CIE

Jonathân Torres

Alejandro Cardoso

9:30 ^AM

Global Keynote Series: Victor Cruz in Conversation

CDMX Keynote Stage

NFL Pro Bowl Receiver Victor Cruz sits down for a fireside chat on his career and what's to come.

Lance Pillersdorf Co-Founder & COO, Stillwell Partners

Victor Cruz NFL Pro Bowl Receiver

Lance Pillersdorf

Victor Cruz

10:05 ^AM

Global Keynote Series: Building Brands Through Sports and Entertainment

CDMX Keynote Stage

Join Magnus Media for a lively discussion centered on marketing athletes and musicians. A panel focusing in today’s world of music, sports, content, branding and marketing.

Felipe Pimento Chief Operating Officer, Magnus Media

Pedro Bonilla Vice President of Brand Initiatives, Magnus Media

Juliana Calle Vice President, Golf Link

Fonseca Artist

Felipe Pimento

Pedro Bonilla

12:30 ^PM

Innovation Critical Challenges Online: Mobile Gaming

OATH Stage

Join Lenin Castillo, Logrand's Chief Operating Online Officer, as he speaks to the challenges online and mobile gaming are struggling with.

Lenin Castillo Chief Operating Online Officer, Logrand

Lenin Castillo

1:40 ^PM

Innovation Innovating in Innovation Market Research

OATH Stage

Consumer habits are undoubtedly changing adding a new pressure to the challenging task of bringing new relevant products. In the first part of this session, Nielsen Mexico CEO Armando Uriegas will discuss how Nielsen is investing significantly in developing the right technology to help companies optimize their launches and get a higher return on Innovation. In the second portion, Cecilia Partida, Commercial Lead will discuss with two major clients how new innovative technologies are helping them have better learnings.

Cecilia Partida Client Service Lead for International and Local Clients, Nielsen Mexico

Omar Méndez Nava Marketing & Sales Director, Mexico, J.M. Smucker

Jose Alberto Romano Torres Luxury & Luxury Innovation Consumer Planning, DIAGEO

Omar Fuentes Campos Commercial Capabilities and Channel Trends Sr Director, The Coca-Cola Company

Armando Uriegas CEO, Nielsen Mexico

Cecilia Partida

Omar Méndez Nava

1:50 ^PM

Data Measuring Up

El Heraldo de México Stage

It is the dawn of a new era when it comes to measuring the effectiveness of advertising spend, with the wealth of technology leveraging the increased availability of audience and consumer data to enhance targeting. Now marketers are discovering new solutions and approaches to measure the effectiveness of a modern advertising campaign. Come engage in a panel discussion with leaders in audience measurement as they explore both the opportunities and the challenges in today's data ecosystem.

Jimena Urquijo Insights & Business Development Director Latin America, Kantar IBOPE Media

Jorge Mundo Head of Marketing Science for Mexico, Colombia and PanLatam, Facebook

Omar Schoijet Research Director for Twitter for Spanish-speaking markets in Latin America, Twitter

Edgar Urueña Marketing Mix and Pricing Solutions Colombia, Nielsen

Christina Zalpa Senior Account Executive, The Trade Desk

Jimena Urquijo

Jorge Mundo

2:30 ^PM

Innovation LATAM Disruptors

OATH Stage

Discover how technology can be a disruptive force for companies that are more efficient, productive and diverse than traditional companies. Further, learn how you can transform traditional industries or companies to compete in this new generation of digital businesses.

Patrick McGinnis Author, Managing Partner, Dirigo Advisors

Silvina Moschini Co-Founder & President, TransparentBusiness.com

Patrick McGinnis

Silvina Moschini

2:40 ^PM

Storytelling Creative Flow State: Let Ideas Flow To You!

CDMX Innovation Stage

Creativity goes beyond just having a great idea. It is a state of being we create to fuel that passion, imagination and expression. With an overview of how our body, energy, brain and thoughts can create what we offer, in this conference you will get the keys to enhance creativity, liberate yourself from creative blocks and let your whole being express an idea in a clear and easy way.

Karina Velasco Author & speaker, Yorgasmic

Karina Velasco

3:30 ^PM

The Future of Customer Service

Workshop Stage presented by Samsung

In this session Daniel Carvalho, Business Development director of Twitter for Latim America, will talk about how Twitter is evolving from a pure information network to a "services platform" where users can talk with brands thru direct messages and get all kinds of services, from flights check-ins to e-commerce to customer services.

Thomas Felpeto Client Development Lead, Twitter

Thomas Felpeto

3:30 ^PM

Startup Summit: Pitch Day 2

Heineken Lounge

Don't miss the inaugural AWLATAM StartUp Pitch Competition!

Mexico City has been called the next Silicon Valley. Come hear Founders from today's hottest startups pitch their unique business to a who's who of major Venture Capitalists, investors and brand leaders on stage at Papalote Museo del Nino. See top entrepreneurs showcase how their ideas can transform our industry and describe how they can help your business and brand.

Marcus Dantus Founder and CEO, Startup Mexico

Jose Molina CEO, Publicis Drugstore

Alfredo Montoya Founder & CEO, Colaborativo

Gaspar de Osma Head of Analysis, Mountain Azca

David Pena Product Manager, eCommerce, ZX Ventures

Pepe Zaga General Director , Vicky Form

Jose Molina

4:00 ^PM

Innovation See the Future, Be the Future: Uncovering Insights that Spur Innovation

OATH Stage

Latin America is home to brilliant thinkers and life-changing inventions. And Diego Dzodan is convinced that the continuation of this legacy of innovation will take place in the world of advertising. In this session, Dzodan will ignite imaginations by sharing Facebook’s unique insights on the future of culture, commerce, and communication — and how advertisers in LATAM can use this knowledge to not only see the future, but shape the future.

Diego Dzodan Vice President, LATAM, Facebook

Diego Dzodan

4:30 ^PM

Mobility Based Marketing FINANCE. How Can Brands Leverage on on-the-go Moments?

Workshop Stage presented by Samsung

Every day Waze improves the life of the people in big cities, and we see these on-the-go moments as a valuable opportunity for brands.
Through all the intelligence from Waze, we know our wazers journey and based on this, we can create strategies that modify consumers behavior to take them to the point of purchase.

In this session:
We will introduce our Mobility for Brands positioning
Explain why and how Waze owns this territory
How Waze creates synergy with other media
Show how Brands can leverage on this

Iván Fuentes Industry Manager, Waze- Google

Iván Fuentes

4:50 ^PM

Innovation Bitso: Pioneering Change in Latin America

OATH Stage

Cryptocurrency is, without a doubt, 2018’s trendiest topic. Bitso is the leading cryptocurrency exchange in Latin America, a region where over 70% of the population has absolutely no access to basic financial services. However, it is a highly connected and developing region, where Bitso offers the opportunity to address different types of needs for various audience segments. From investment advice and digital payments to a more efficient remittance service, Bitso’s growth possibilities are next to limitless. In this session, Bitso’s co-founder & CEO and its creative-agency partner, FCB, will walk the audience through the transformative potential of accurately communicating the power behind decentralized networks.

Eric Descombes President, FCB

Pablo Gonzalez Co-Founder & CEO, Bitso

Eric Descombes

Pablo Gonzalez

4:50 ^PM

Storytelling The Future of Media is Influencers

CDMX Innovation Stage

Influencers serve as vessels for pop culture around the globe. In fact, there is a huge demand for content in LatAm but not enough supply.Sarah Duru, Studio 71’s EVP, LatAM, will join Mathi Sellanes, the co-creator behind the “Dosogas” YouTube channel with more than 4.4 million subscribers, on stage to discuss why influencers are faster, more scalable and a more authentic way to reach the illusive GenZ demographic.

Sarah Duru EVP, Latin Division, Studio71

Mathias Sellanes CEO, Dosogas Team

Sarah Duru

Mathias Sellanes

1:50 ^PM

Media & Entertainment The Start of a Revolution. A Look Inside The Big Baller Brand

CDMX Innovation Stage

LaVar Ball, a disruptor and change agent, knows how to make headlines and is creating a brand that the sports world has never seen the likes of. Rudy Cline-Thomas and Harrison Gaines will discuss the business, the mindset and the future of all things Big Baller Brand.

Rudy Cline-Thomas Founder and Managing Partner, Good Counsel Agency

Harrison Gaines Founder and CEO, SLASH Sports & Entertainment

Rudy Cline-Thomas

Harrison Gaines

2:30 ^PM

Mobility Based Marketing for RETAIL. How Can Brands Leverage on on-the-go Moments?

Workshop Stage presented by Samsung

Every day Waze improves the life of the people in big cities, and we see these on-the-go moments as a valuable opportunity for brands.
Through all the intelligence from Waze, we know our wazers journey and based on this, we can create strategies that modify consumers behavior to take them to the point of purchase.

In this session:
We will introduce our Mobility for Brands positioning
Explain why and how Waze owns this territory
How Waze creates synergy with other media
Show how Brands can leverage on this

José Manuel Tena Industry Manager- RETAIL, Waze- Google

José Manuel Tena

3:30 ^PM

The Unreachables

Workshop Stage presented by Samsung

Who are The Unreachables? They’re a growing audience of people who aren’t tracked—and therefore can’t be targeted or measured—with traditional tools and platforms. They consume media on mobile devices and OTT. They’re “cord cutters” and “cord nevers.” And they represent tremendous buying power for brands.

Ana Larios Managing Director, Hearts & Science Mexico

Sergio Diaz Data & Analytics Director, Omnicom Media Group

Andrés Claudio Executive Director, Business Development LATAM, Hearts & Science

Ana Larios

Sergio Diaz

4:30 ^PM

Reputation Building in the Digital Arena

Workshop Stage presented by Samsung

CEOs have entered a golden age of opportunity in which to tell their company story and join the conversation. This new era is marked by the recognition that CEO engagement is particularly critical to corporate reputation and is facilitated by high demand for content to help grow the business. Today’s CEOs are expected to be seen and heard and to be on the scene internally and externally and digital can make the difference, helping to manage the whole chain of reputation from monitoring to positioning with mass precision.

Amanda Berenstein Managing Director, Mexico, Weber Shandwick

Josué González Chief Digital Officer Latin America & Caribbean, McCann Worldgroup

Amanda Berenstein

Josué González

CDMX Keynote Stage

El Heraldo de México Stage

OATH Stage

CDMX Innovation Stage

Workshop Stage presented by Samsung

Heineken Lounge

Lunario

Monumento a la Revolución

Papalote

Agency

Artificial Intelligence

Data

Presented byAcxiom

Innovation

Presented byNielsen

Leadership & Culture

Mar Tech

Media & Entertainment

Storytelling

Video & Content

Presented byTwitter

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