Cryptocurrency is, without a doubt, 2018’s trendiest topic. Bitso is the leading cryptocurrency exchange in Latin America, a region where over 70% of the population has absolutely no access to basic financial services. However, it is a highly connected and developing region, where Bitso offers the opportunity to address different types of needs for various audience segments. From investment advice and digital payments to a more efficient remittance service, Bitso’s growth possibilities are next to limitless. In this session, Bitso’s co-founder & CEO and its creative-agency partner, FCB, will walk the audience through the transformative potential of accurately communicating the power behind decentralized networks.