In this session...
Influencers serve as vessels for pop culture around the globe. In fact, there is a huge demand for content in LatAm but not enough supply.Sarah Duru, Studio 71’s EVP, LatAM, will join Mathi Sellanes, the co-creator behind the “Dosogas” YouTube channel with more than 4.4 million subscribers, on stage to discuss why influencers are faster, more scalable and a more authentic way to reach the illusive GenZ demographic.
There is no doubt that influencers are changing the landscape of the digital advertising community. In LatAm, influencer marketing is still emerging to the market but it's poised to explode. How do you know if your brand and influencers are a good fit? What is it like when a brand works with influencers? In this panel you will learn how your brand can target and speak to the new generation buyers.