Latin America has always been at the forefront of innovation and creativity, viewing challenges as opportunities for success. Today, with the growth of digital marketing, the advertising industry in LATAM is facing new challenges. Patrick Harris, VP of Global Agency Development at Facebook, and Marta Ruiz-Cuevas, CEO of Publicis Mexico, will discuss how Facebook and agencies are teaming up to accelerate the adoption of digital marketing in less mature markets and refine digital strategies in more developed markets throughout Latin America. Their fireside chat will also explore global digital marketing trends and how Facebook and agencies are partnering to localize these trends to deliver greater success for clients across the region. Patrick and Marta will show how to turn the challenges into opportunities and present new ways to partner in today's ecosystem as agencies position themselves to better compete and drive results for clients.