As digital marketing grows in size and importance, it is vital to know that you are fully capitalizing on its scale and ROI potential. But this can be dizzying Yesterday’s commercial structures and technologies aren’t up to the task. Distributing marketing campaigns in silos across formats, screens, devices, and media types, where omnichannel ad decisioning is left for third parties can cost marketers efficiency, scale and ROI. Meanwhile, consumers become alienated and resentful, potentially blocking your ads altogether.

There must be a better way. MediaMath co-founder Erich Wasserman explains how we can take steps today to take our marketing into the future – and we might even delight consumers in the process.