Creative, digital, experiential and media agencies CEOs, along with senior clients got together in four strategic foresight workshops to define the trends and actors and actions that will come together, resulting in potential future scenarios for our industry.

Sebastian Tonda, Founder and CEO of Flock Linked by Isobar and Vice-president of the board of AMAP (Mexican 4As) and leader of the project, will get us trough the resulting scenarios and the actions that we could take to prevent or promote the future success of our industry.