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In this session...

Header-bidding has leveled the ad tech playing field in the US, growing publisher revenue in a market that has traditionally had them fighting for every last dime. Now, the tactic is making its mark in Latin America. In an interview, Rubicon Project CTO Tom Kershaw and Patrizio Zanatta, Rubicon Project’s Managing Director of Latin America, will uncover what the shift means for Latin American media companies. Kershaw will follow with a deep dive into how header-bidding technology actually works to deliver publisher value.

Presented with


Tom Kershaw CTO Rubicon Project
Patrizio Zanatta Managing Director, Latin America Rubicon Project

Event Details

Event Type Seminar

Related Topic Area  Tech   Business 

Similar Interests  Programmatic   Data   Native Ads   Transparency 

Track  Mar Tech