Events: JAPAC 2020 | Calendar / Advertising Week

9:30 ^AM

Global Keynote Series Global Keynote: Disruption in a time of COVID

Great Minds Keynote Stage

Mark Read, CEO of WPP joins Advertising Week's MD of global education Ruth Mortimer for a conversation about disruption. How will the pandemic impact our industry globally? What will happen as we go into a recovery? Mark Read tackles the big issues on the agenda of agencies and brands worldwide.

Mark Read CEO, WPP

Ruth Mortimer Managing Director, Global Education, AWLearn

Mark Read

Ruth Mortimer

10:00 ^AM

Global Keynote Series Global Keynote: The Responsibility of Marketers

Great Minds Keynote Stage

Global Keynote: The Responsibility of Marketers

Mark D'Arcy VP Global Business Marketing, Chief Creative Officer, Facebook

Kimberlee Wells CEO, TBWA Melbourne & Adelaide

Mark D'Arcy

Kimberlee Wells

10:30 ^AM

Global Keynote Series Global Keynote: Why Talent Will Overcome

Great Minds Keynote Stage

Michael Roth, CEO of IPG, has long talked of a diversity of talent within the network – now this will come into its own.

Maria Bartiromo Anchor, Fox Business Network

Michael Roth Chairman & CEO, Interpublic Group

Maria Bartiromo

Michael Roth

11:00 ^AM

Global Keynote Series Global Keynote: Marketing Trends Accelerated

Great Minds Keynote Stage

Lubomira Rochet, chief digital officer of L'Oreal sits down with Stephan Loerke, chief executive of the World Federation of Advertisers to talk about the impact of the pandemic on the business and what has changed over the past few months for brands. Covering issues such as digital transformation, consumer behavior and ecommerce, Rochet claims the pandemic has simply accelerated existing trends and lays out how marketers can approach these areas.

Lubomira Rochet Chief Digital Officer, L'Oréal

Stephan Loerke CEO, World Federation of Advertisers (WFA)

Lubomira Rochet

Stephan Loerke

11:30 ^AM

Global Keynote Series Global Keynote: The AWJAPAC Creative Conversation with Dave Stewart

Great Minds Keynote Stage

Music legend Dave Stewart takes center stage for our Creative Conversation. As an artist, writer and producer, Stewart has an incredible body of work going back to the formation of Eurythmics w/Annie Lennox in Australia in 1983 to producing songs and albums with such artists as Tom Petty, No Doubt, Mick Jagger, Celine Dion and Paul McCartney. Stewart also played in SuperHeavy, an all-star group founded by Mick Jagger which included Joss Stone and Damian Marley. More recently, Stewart created and executive produces the hit TV show Songland which has been renewed by NBC for a second season.

Dave Stewart Artist, Writer, Producer, EURYTHMICS

Simon Vozick-Levinson Deputy Music Editor, Rolling Stone

Dave Stewart

Simon Vozick-Levinson

12:00 ^PM

Leadership & Talent Developing Talents in the “Work From Home” Era with Purpose

Impact Makers Stage

How can we develop talents who can grow by themselves and the corporate culture to enable self-development in the period of Work from Home? In most of companies, there are no clear definition of “a strong marketer” or “a great advertising person”. In some organizations, they are deemed as marketers who have remarkable results or people of ideas. These are good to distinguish, but not very useful to train people because these are not about skills. Developing talents on a going basis may hamper sustainable growth of the company. Companies and organizations should define strong marketers and great advertising person in a way we can develop. And, for these activities, Purpose will help articulate required skills. A well thought through skill list, that illustrates required competencies, skills and experiences to realize Purpose, will tell how to train people. Let’s define Purpose if we do not have one, as well as a skill list based on Purpose.

In a stressed and confused period like COVID-19, we cannot see whole market and financial situation accurately. Even in such condition, Purpose will tell the consistent direction for the organization. It will help us make a right and agile decision not just based on intuition and grit, but also logic and legitimacy.

Daisuke Otobe CEO, Coup Marketing Company Inc.

Junya Tanaka COO, Infobahn Inc.

Daisuke Otobe

Junya Tanaka

12:00 ^PM

Brand Purpose Marketers in Pyjamas

Story Crafters Stage

Marketers in Pyjamas has landed at AWJAPAC. This light-hearted series taps into the powerful minds of the world’s top marketers to uncover real-time strategies.

Join Jules Lund, Founder of TRIBE, a self-serve marketplace connecting brands with micro-influencers, as he chats to the CMO of Moonpig, Kristof Fahy, whose experience includes Yahoo!, Hostelworld, Telegraph Media Group & Ladbrokes.

Jules Lund Founder, TRIBE

Kristof Fahy CMO, Moonpig

Jules Lund

Kristof Fahy

12:00 ^PM

Consumer Behavior & Trends Competitive Positivity

Insight Drivers Stage

COVID-19 is undoubtedly one of the biggest crises that the world has faced in modern times. Everyday life continues to change for people across the globe as COVID-19 spreads. During their time at home, users are turning to TikTok more than ever. They have turned pure boredom at home into creativity, cheering up others and co-creating digitally to overcome physical social distancing.
The best brands have understood the new normal, and levelled up their creativity to support the community and stay close to core customers.

Brett Armstrong General Manager, Global Business solutions , TikTok Australia

Jason Olive Marketing Director, Movember Australia

Rachel Carr Country Director, Movember Australia

Brett Armstrong

Jason Olive

12:30 ^PM

Leadership & Talent Agency of the Future

Impact Makers Stage

Exploring how clients needs are changing and how agencies are adapting.

Ellie Rogers Director Agency ANZ , Facebook

Aimee Buchanan CEO, OMD Australia

Lisa Ronson Chief Marketing Officer, Coles Group

Ellie Rogers

Aimee Buchanan

12:30 ^PM

Brand Purpose Brand Purpose: Unilever

Story Crafters Stage

David Porter, VP of global media at Unilever for APAC and Africa is joined by Kartik Chandrasekhar, global brand VP for Lifebuoy to talk about marketing with purpose. Where does purpose come from for Unilever as a company? Porter and Chandrasekhar discuss how the company aims to lead in sustainability and uses the Unilever Sustainable Living Plan as the touchstone for everything it does. This session uses data and real-life case studies to make the case for purpose as marketing's most powerful asset.

David Porter VP, Global Media - APAC and Africa, Unilever

Kartik Chandrasekhar Global Brand VP, Lifebuoy, Unilever

David Porter

Kartik Chandrasekhar

12:30 ^PM

Consumer Behavior & Trends How the gaming community levelled up through Twitter

Insight Drivers Stage

The world of gaming and Esports has exploded in recent times. Once perceived as a tribal, niche community, it has evolved into a phenomenon that is at the heart of mainstream popular culture. In this session Twitter Australia’s Head of Twitter Next, Lee Owens, will explore the pivotal role Twitter played in fueling this shift, unpacking the trends we’ve seen emerge, alongside the opportunities for marketers to connect to this vibrant conversation.

Lee Owens Head of Twitter NEXT, ANZ, Twitter

Lee Owens

1:00 ^PM

Leadership & Talent State of Emergency: Before, and After. How has user behavior changed?

Impact Makers Stage

How has user behavior changed before and after the state of emergency?
Criteo Data Driven Marketing with current online purchasing behavior

Yusuke Nakamura Chief Industry Strategist, CRITEO K.K.

Yusuke Nakamura

1:00 ^PM

Brand Purpose Inspire through uncertainty

Story Crafters Stage

Emerging from a global situation that has no playbook, the new normal will see consumer habits that may have changed permanently. To reach the hearts & minds of their audiences, brands will need to show that they have changed with them. We do know one thing is clear: people need inspiration, now more than ever. How can your brand stand apart to stay ahead? Join Pinterest to learn how to harness the power of inspiration to take people from “I dreamed it” to “I did it."

Carin Lee-Skelton Country Manager, Australia and New Zealand, Pinterest

Carin Lee-Skelton

1:00 ^PM

Consumer Behavior & Trends Benchmarking Consumer Behavior During COVID-19

Insight Drivers Stage

HubSpot aggregated data from over 70,000 customers globally, to understand how core business metrics were impacted as businesses grappled with the impact of COVID-19. This data serves as a benchmark that looks to how we change and adapt during a crisis and draws upon real customer examples of how brands pivoted in response to these new challenges.

In this session, we share our key data and metrics from the recent benchmark data release (for the JAPAC region); insights into what this means for businesses; and how businesses have changed strategy in light of COVID.

Kat Warboys Head of Marketing, ANZ, HubSpot

Kat Warboys

1:30 ^PM

Consumer Behavior & Trends Emerging trends in Design, Business and Technology – Realigning the Fundamentals

Insight Drivers Stage

Fjord, design and innovation consultancy from Accenture Interactive, produces an annual report about the most important developments we believe will impact design and innovation for business, government and society in the year to come.
In this session, we take a look through our annual trends and help organizations better identify and counter challenges in their business and explore ways to take advantage of new emerging opportunities.

Eduardo Kranz Co-Lead of Fjord Tokyo, Group Design Director, Fjord Tokyo, Design & Innovation from Accenture Interactive

Kohei Bansho Co-Lead of Fjord Tokyo, Managing Director, Fjord Tokyo, Design & Innovation from Accenture Interactive

Eduardo Kranz

Kohei Bansho

1:30 ^PM

Leadership & Talent Closing the Gaps to Create an Equal Workplace

Impact Makers Stage

Despite all the advances we've made in gender equality, we're not moving forward quickly enough. In fact, many countries are moving backward. In this panel, we explore how to close the gaps and tackle gender inequality in the world, advance women in the workplace, and empower the next generation of change-makers.

Anna Blue Chief Next Gen Officer, The Female Quotient

Ronda Carnegie Chief Innovation Officer, The Female Quotient

Shelley Zalis CEO, The Female Quotient

Anna Blue

Ronda Carnegie

1:30 ^PM

Brand Purpose Re-Emerging Through Innovation

Story Crafters Stage

Coming soon.

Paul McCrory Group Industry Director, ANZ, Facebook

Suzana Ristevski Chief Marketing Officer - Executive General Manager, Marketing, National Australia Bank

Paul McCrory

Suzana Ristevski

2:00 ^PM

Brand Purpose Brand Purpose: everything is possible. Bayer Consumer Health

Story Crafters Stage

Patricia Corsi, CMO of Bayer, shares how you can bring brand purpose to life, never an easy road to travel.

Patricia Corsi Chief Marketing and Digital officer, Bayer consumer health

Patricia Corsi

2:00 ^PM

Consumer Behavior & Trends Are You Ready for the Retail Experiences of the Future?

Insight Drivers Stage

Sanne Drogtop VP Business & Operations, APAC, MediaMonks

Sanne Drogtop

2:00 ^PM

Brand Finance: Japan's Top 100 Most Valuable Brands

Impact Makers Stage

Brand Finance puts 5,000 of the world’s biggest brands to the test every year. The top 100 most valuable Japanese brands are ranked in the Brand Finance Japan 100 league table. Join David Haigh, CEO, and Parul Soni, Associate at Brand Finance, as they unveil and discuss the latest iteration of this annual study. Learn which brand will be the most valuable, how Brand Finance conducts its brand valuations, and how Japan’s soft power can help boost corporate products and services at home and abroad.

The speakers will also look at how the COVID-19 pandemic is affecting brands around the world, and how this crisis might impact the values of Japan’s top 100 brands. Analysing historical data, David and Parul will explain lessons from past recessions and what brand managers can do to protect long-term growth.

David Haigh CEO, Brand Finance

Gabriela Salinas Global Managing Director, Brand Finance Institute

Parul Soni Associate, Brand Finance

David Haigh

Gabriela Salinas

2:30 ^PM

Brand Purpose Purpose Driven Future Enabled by Sustainability

Story Crafters Stage

The current climate and social crisis in the world requires
leadership and action by private business corporations to enable
a smoother transition into a more sustainable and zero emission
economy.    

It will soon be apparent that companies who follow this purpose
will be preferred choices by the consumers and that there can be
a healthy equation for greener and more sustainable companies
which will be more attractive to consumers, investors and which
will be more in harmony with nature and the planet.

In the panel, we are delighted to briefly highlight the activities of
the Purpose Driven Innovation Ecosystem and learn about the
sustainability measures by Amazon from Amazon Japan’s head of
sustainability, Rita Monteiro.

Christian Schmitz Founder, PDIE Group

Rita Monteiro Head of Sustainability, Amazon Japan

Christian Schmitz

Rita Monteiro

2:30 ^PM

Consumer Behavior & Trends Exploring the State of Programmatic In JAPAC

Insight Drivers Stage

Programmatic advertising is entering its second decade and has become the dominant method for display ad spending. It’s also capturing a notable, and growing, share of spend across mobile app and video as the technology advances and adapts to meet the changing needs of marketers. In the Japan and Asia Pacific (JAPAC) region specifically, the future of programmatic is bright.

New research, The State of Programmatic in JAPAC: Current and Future Drivers of Growth, produced by OpenX, explores what’s driving investment, remaining market challenges, adoption of recent tech initiatives and which emerging trends show the most promise. In this session, Andrew Tu, MD of APAC at OpenX and Matt Harty, SVP of APAC at The Trade Desk, discuss the findings and share their thoughts on what this means for all sides of the programmatic industry now and in the future.

Jessica Goodfellow Media and Tech Editor, Campaign Asia

Andrew Tu Managing Director of APAC, OpenX

Matt Harty SVP of APAC, The Trade Desk

Jessica Goodfellow

Andrew Tu

2:30 ^PM

Leadership & Talent CAAC presents: Digital, people and consumer trends

Impact Makers Stage

Jiao Li Vice President, Blue Focus

May Zhao General Manager of Media Intelligence, CTR Market Research

Selina Teng President, Ogilvy Beijing and Co-chairperson of China 4A

Jiao Li

May Zhao

3:00 ^PM

Brand Purpose Five Things In Retail

Story Crafters Stage

This session covers the fast changing world of retail. Join us to learn the key principles of successful business, marketing and advertising in retail. Presented by Lucio Ribeiro, marketing consultant and RMIT and Deakin Lecturer of Market Insights, Digital Marketing and AI in partnership with General Assembly, this should be a lively and engaging session.

Hannah Spilva CEO, LVLY

Jess Dadon Founder, How Two Live, Twoobs

Jonathan Waecker Chief Customer Officer, The Warehouse Group

Lucio Ribeiro Strategy consultant, and Lecturer in Artificial Intelligence and Digital Marketing, RMIT

Hannah Spilva

Jess Dadon

3:00 ^PM

Consumer Behavior & Trends Brave Ads: The First Global Private Ad Platform

Insight Drivers Stage

While regulations and debates related to privacy protection have increased in recent years, consumer demand for a more personalized advertising experience is still on the rise. Brave Ads is the answer to this as the world's first privacy advertising platform that solves both privacy and personalization using Edge Computing technology. Paired with Brave Browser, founded by the creator of Javascript Brendan Eich, is used by 14 million users all around the world. This session will explore the possibilities of Brave Browser as well as discussing this new advertising experience with brand marketers who already use Brave Ads in Japan.

Tasuku Ito Chief Revenue Officer, Brave Software Asia KK

Naoya Fujiwara CEO, Active, LLC

Tasuku Ito

Naoya Fujiwara

3:25 ^PM

Consumer Behavior & Trends Ad Experience with Brand Suitability for Post-GDPR

Insight Drivers Stage

The GDPR is a leading example of the widespread regulation of government control over personal privacy data which promotes restrictions on the use of third-party cookies by global tech companies such as Google and Apple. As a result, new services such as CMP have emerged and are changing the marketing landscape. Brands need to take into account the ever changing world of consumer sentiment and adapt their strategies specifically to these changes. In areas such as Europe, “interest matching” strategies have been valued much higher than conventional audience targeting, where communication based on consumer interest optimization creates a more authentic relationship and positive associations with the brand. In this session, we will learn how leading tech firms analyze consumer interests in real time and how they create authentic brand communication that is in line with consumer interests, and much more.

Keigo Aoki General Manager, Dentsu Innovation Initiative

Rie Yamanaka General Manager, Japan, Rokt GK

Ryo Matsumoto Head Of Sales, Japan, Gumgum Japan K.K.

Tomoya Mikami Head of Sales, Outbrain Japan KK

Keigo Aoki

Rie Yamanaka

3:30 ^PM

Leadership & Talent The Soulful Art of Persuasion

Impact Makers Stage

Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Jason Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game. Through instructive and entertaining stories, Harris lays out the habits that will guide you to become authentically persuasive.

Jason Harris Co-Founder & CEO, Mekanism

Jason Harris

4:00 ^PM

Verizon Media & UnLtd Happy Hour: Backyard Trivia

AWJAPAC

Join us for our virtual pub quiz and connect with other AWJAPAC attendees over some virtual drinks and healthy competition. Hosted live from UnLtd CEO Chris Freel’s backyard, the quiz will test who really is the smartest person in AWJAPAC! There’s some great prizes up for grabs with the top 3 winners taking home a share of $400 Visa gift cards, courtesy of Verizon Media.

Tune in over Zoom at 5pm

Chris Freel CEO, UnLtd.

Rachel Page National Sales Director, Verizon Media

Chris Freel

Rachel Page

4:10 ^PM

Consumer Behavior & Trends Empowering Business with Strategic Consumer Insights

Insight Drivers Stage

In an environment where it is difficult to utilize third-party consumer data, brands are required to face consumers directly to better understand them. Emerging brands that use the DtoC (Direct to Consumer) method, which has grown significantly in recent years, strategically incorporate customer insights derived from data obtained directly from consumers into their businesses, which results in gaining market share from existing brands. So what can brands do to directly connect with consumers and gather valuable data? In this session, using insights from tech companies specializing in DtoC, we explore how brands can engage in successful relationships with consumers.

Hisaya Watanabe Data Strategist Dentsu Innovation Initiative, Dentsu, Inc

Keigo Aoki General Manager, Dentsu Innovation Initiative

Shunsuke Kamata Board Director / VP of Content Marketing Business, amana DESIGN Inc.

Hisaya Watanabe

4:35 ^PM

Consumer Behavior & Trends Personalization That Drives Breakthrough Changes to Customer Experience

Insight Drivers Stage

The DtoC (Direct to Consumer) data acquisition concept has allowed brands to directly receive a flow of consumer information on a daily basis. On the other hand, data as currency surrounds the idea that the more information consumers provide, the higher the quality of a personalized customer experience. In this session, using leading edge examples from around the world, we will explore how brands can immediately take steps to optimize consumer experiences as well as increase LTV from consumer data acquisition and effective communication.

Ippei Shimamura Japan Country Manager, SundaySky Japan Inc.

Keigo Aoki General Manager, Dentsu Innovation Initiative

Shingo Shimazoe Sales/Marketing Director, TRENDEMON JAPAN Inc.

Ippei Shimamura

9:00 ^AM

Gary Vaynerchuk: Leadership & Learning

MasterClasses

Gary Vaynerchuk is known as one of the world's most popular entrepreneurs. The founder of communications network VaynerX and social media company VaynerMedia, his distinctive style has won interest and attention around the globe. In the first of our Great Minds Masterclass series of learning videos from AWLearn, we share his thoughts on changing consumer behavior due to COVID-19 and suggestions for what a post-pandemic world might look like. Gary will share his insights on how companies should approach content and leadership during these tumultuous times.

Gary Vaynerchuk CEO & Co-Founder, VaynerMedia

Gary Vaynerchuk

9:00 ^AM

Christina Ferzli: Brand Authenticity

MasterClasses

Christina Ferzli, Head of Global Corp. Affairs & Comms has dedicated her career to building a healthier future. Now, elevating brand authenticity has never been more critical.

Christina Ferzli Head of Global Corporate Affairs and Communications, Ocean Spray

Christina Ferzli

9:00 ^AM

Maz Farrelly: How to Un-Bore Your Business

MasterClasses

It isn't your consumer's job to be interested in what you say, it's up to you to be interesting. Don't just hold onto hope; you need a real strategy. You need to make what you say and do interesting and lose the white noise. One of the hardest things to do in a world where there are too many messages is to lose the white noise. Create memorable, sticky information. Be different. Be a real storyteller.

Maz Farrelly BOSS LADY, MAZ SPEAKS

Maz Farrelly

9:00 ^AM

Jules Lund: Maestro of Influence

MasterClasses

Jules Lund, founder of influencer marketing business Tribe, presents a masterclass in how to understand influencer marketing as it works right now. Whether it's understanding how to use your customers as your marketing department or incorporate microinfluencers' creative work into your brand campaigns, Lund presents everything you need to know right now about influencer marketing.

Jules Lund Founder, TRIBE

9:00 ^AM

Natalie Monbiot: Use synthetic characters to enable studio-quality content creation at scale (even in a lockdown)

MasterClasses

In an all-digital landscape, brands have a greater need than ever for more engaging and human digital experiences. An emerging field of synthetic characters (based on real humans, and scaled with AI), is poised to transform how brands engage consumers online, while providing next-level video personalization at speed and at scale. Learn all about it in this session.

Natalie Monbiot Business Lead, Hour One

Natalie Monbiot

9:00 ^AM

Tom Hall Masterclass: Six Second Epics - Creating Engaging Micro Narratives

MasterClasses

The launch of Byte (by the team behind Vine) marks another entrant into the crowded market of short form video. Vine had a special place in the hearts of its fans due to the way its creators thrived within the confines of the six second video limit. Tom Hall, content strategist and founder from creative agency Contented Brothers, conducts a whistlestop tour of some examples of effective short narrative techniques that creators are using to turn six seconds into a story. We illustrate these techniques with some examples and aim to extract some tips for advertisers and marketers.

Tom Hall Founder , Contented Brothers

Tom Hall

9:00 ^AM

Malcolm Poynton Masterclass: How to Make Remote Working, Work

MasterClasses

Watching this pandemic situation unfold has thrown a spotlight on a few things we need to do differently to make remote working, work for the industry.

Malcolm Poynton goes into the key steps and decisions you need to make for your team and business.

Malcolm Poynton Global Chief Creative Officer, Cheil Worldwide

Malcolm Poynton

9:00 ^AM

Daniel Hochuli, LinkedIn: Storytelling For The Win

MasterClasses

Powerful storytelling is key to engaging audiences and humanising brands for both B2B and B2C companies. Customers feel a stronger connection to a brand when they can relate to the story a brand tells.

Join Daniel Hochuli, APAC Head of Content Solutions, LinkedIn Marketing Solutions, in this “Storytelling for the Win” masterclass as he shares how brands can leverage the storytelling framework to tell stories that resonate, how to connect with audiences using emotion, and tips on how data can be used to tell compelling stories.

Dan Hochuli APAC Head of Content Solutions, LinkedIn

Dan Hochuli

9:00 ^AM

Lara Brownlow, LinkedIn: Thought Leadership Matters - Building Your Brand

MasterClasses

Audiences are spending meaningful time consuming Thought Leadership content, which when done well, can significantly influence brand perception and buying behaviours.

Lara Brownlow, Head of Agency & Channel Sales, LinkedIn Marketing Solutions, shares why thought leadership is even more important in today’s environment and the holistic business effects that are realised as a result. In an easy to digest masterclass, you’ll hear three steps to help build your professional brand and how to deliver an effective thought leadership strategy.

Lara Brownlow Head of Agency & Channel Sales, LinkedIn Marketing Solutions, ANZ, LinkedIn

Lara Brownlow

9:00 ^AM

Alyce Erikson, LinkedIn: Building Communities Online

MasterClasses

Whether it’s through in-person events or online forums, communities are key to brand loyalty, awareness and overall success. When done well, online communities can be a powerful tool for your business. A strong and engaged community will lead to improved products, learning and innovation, as well as company growth.

LinkedIn’s Product Marketing Manager, Alyce Erikson shares how brands can create an inclusive and engaged community on LinkedIn and come across as an authentic brand, especially in today’s times.

Alyce Erikson APAC Product Marketing Manager, LinkedIn Marketing Solutions, LinkedIn

Alyce Erikson

9:00 ^AM

Lisa Gilbert: Leading Through The Glass

MasterClasses

Lisa Gilbert, CMO of IBM Japan lays out her five Cs for business leaders right now. Covering the core areas of context, communication and collaboration, underpinned by caring and culture, she explains how to use these guiding principles to lead right now.

Lisa Gilbert Chief Marketing Officer, IBM

Lisa Gilbert

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