Whether it’s through in-person events or online forums, communities are key to brand loyalty, awareness and overall success. When done well, online communities can be a powerful tool for your business. A strong and engaged community will lead to improved products, learning and innovation, as well as company growth.

LinkedIn’s Product Marketing Manager, Alyce Erikson shares how brands can create an inclusive and engaged community on LinkedIn and come across as an authentic brand, especially in today’s times.