Events: JAPAC 2020 | Calendar / Advertising Week

9:00 ^AM

Global Keynote Series Global Keynote: The End of the Status Quo

Great Minds Keynote Stage

Sir Martin Sorrell sits down with the FT's Angela Mackay to tackle the issues for brands, agencies and the economy today. The coronavirus pandemic has accelerated digital transformation and many companies are having to scramble to adapt to a new environment where all bets are off in terms of business as usual. Will new consumer behaviors stick around? How will the economy rebound globally and what does it mean for the Asia-Pacific region? Don't miss this analysis of what lies ahead.

Sir Martin Sorrell Executive Chairman, S4 Capital

Angela Mackay Publisher FT Live, Financial Times

Sir Martin Sorrell

Angela Mackay

9:30 ^AM

Global Keynote Series Global Keynote: Building Brand Resilience in Today’s World

Great Minds Keynote Stage

As we enter unprecedented times, it has never been more critical for Brands to think of meaningful ways to connect with their community. The surge of people reaching out and connecting on our platform shows the human need to engage in a community especially during trying times. How brands show up to energize their communities and lean into creativity will be key to recovery. Jim Squires sits down with Loup CEO and Head Trainer to discuss how they have created new ways to inspire, tell stories, and build connections.

Jim Squires VP Business & Media, Facebook

Zsofi Paterson CEO, Loup

Luke Zocchi Program Director (Train) & Trainer, Centr

Jim Squires

Zsofi Paterson

10:00 ^AM

Global Keynote Series Global Keynote: Building Brand by Customer Engagement

Great Minds Keynote Stage

The consumer environment can change every second, and sometimes the unexpected happens. During these situations, brands are tested for their value and consumer loyalty.
Due to the new Coronavirus pandemic, an increase in work-from-home practices and contact with digital content has accelerated digitization in society. Under such circumstances, how should brands and media interact with consumers?
In this session, we will welcome Amazon Advertising Country Manager Shinji Tsukamoto and Ezaki Glico Co., Ltd. Marketing Managing Executive Officer Shinji Okuyama to discuss how to “build a brand around consumer engagement." We will participate in a conversation on data insights and ideals such as “Customer First” and “Customer Obsession” qualities at Amazon whilst exploring the core values of a company and the importance of brand existence. We will also explore examples of innovation born from the insights of consumers at both companies.

Shinji Okuyama Chief Marketing Officer, Ezaki Glico Co., Ltd.

Shinji Tsukamoto Country Manager, Amazon Advertising Japan, Amazon Japan G.K.

Shinji Okuyama

Shinji Tsukamoto

10:30 ^AM

Global Keynote: The COVID Trends Impacting Marketers

Great Minds Keynote Stage

While acknowledging the enormous human cost of the past few months, Raja Rajamannar lays out some of the trends in business and marketing that we can see coming out of the coronavirus pandemic. As people make adjustments to their lifestyles, marketers need to be aware. Whether it is the growth in ecommerce, now opened up to a new audience who never accessed online shopping before, or a cashless world, he lays out some important areas for marketers to understand.

Raja Rajamannar CMO, MasterCard

Raja Rajamannar

11:00 ^AM

Global Keynote Series Global Keynote: Transformation in This Time of Turmoil

Great Minds Keynote Stage

It’s a time like no other in recent history, with the world under lockdown from the pandemic and whole populations reacting in new and unexpected ways. Sarah Personette, Vice President, Global Client Solutions, speaks about Twitter’s response to COVID-19 as a company while serving the public conversation, how users are behaving and adopting new behaviours, and discusses how brands and leaders across the world are managing the new norm to stay connected and relevant.

Sarah Personette Vice President, Global Client Solutions, Twitter

Glenn van Zutphen Founder, VanMedia Group Pte Ltd

Sarah Personette

Glenn van Zutphen

11:30 ^AM

Global Keynote Series Global Keynote: Vital: Seven Maxims for the New Normal

Great Minds Keynote Stage

When starting I&CO, Rei Inamoto and his founding members spent a few days outside of the office to think about what principles they would live and work by. What came out that offsite was Seven Maxims of I&CO which, in hindsight, are extremely applicable in this age of the New Normal. By using real world examples and his personal stories, Rei will share his thoughts on what is never vital, is vital today, will be vital tomorrow.

This session has a live chat Q&A with the speaker. Please join the special live chat room at the end of the session.

Rei Inamoto Founding Partner, I&CO

Rei Inamoto

12:00 ^PM

Work & Wellness The Connection Between Disconnected People

Impact Makers Stage

Coronavirus destructs society. There is a strong belief that everything must be reinvented – from products, services, office spaces, schools, hospitals and stores.

This seminar will welcome Mr, Tetsuo Yukioka, an ER doctor, Mr. Kenryu Nakamura from the Advanced Academic Agency, as well as Mr. Jun Aoki and Mr. Manabu Chiba, architects from the Public Design Laboratory to explore their knowledge and insight.

THIS SESSION HAS A LIVE Q&A WITH THE SPEAKERS. PLEASE JOIN THE SPECIAL LIVE CHAT ROOM AT THE END OF THE SESSION.

Jun Aoki Architect, Jun Aoki & Associates

Kenryu Nakamura Professor, Research Center for Advanced Scienceand Technology (RCAST),The University of Tokyo

Manabu Chiba Architect, Chiba Manabu Architects

Tetsuo Yukioka Emergency doctor, JAPAN FOUNDATION FOR EMERGENCY MEDICINE

Yoshihiko Kasamatsu Executive Producer, ignite, inc.

Jun Aoki

Kenryu Nakamura

12:00 ^PM

Content & Creativity Understanding your next generation of customers

Story Crafters Stage

Join Snap as their APAC Head of Agency Partnerships discusses the next generation of customers and how important it is for brands to build relationships with the Gen Z audience

Matt Coote Head of Agency Partnerships, Snap Inc.

Matt Coote

12:00 ^PM

Digital Transformation Data & Identity in a Cookieless World

Insight Drivers Stage

The Wall Street Journal Barron’s Group will lead a discussion on trending topics, opportunities, and best practices in building trust and loyalty with data and identity management.

Guthrie Collin Chief Analytics Officer and Senior Vice President for Advertising Product and Technology at Dow Jones, Dow Jones

Nicole Bales Group Head, Marketing and Creative Operations, APAC, The Wall Street Journal

Malcom Murdoch Marketing Chapter Lead, ANZ

Guthrie Collin

Nicole Bales

12:30 ^PM

Work & Wellness Can You Hear Me? Communication Goes Virtual

Impact Makers Stage

Communications expert and author of 'Can You Hear Me?', Nick Morgan provides a new set of rules and practical tips for how to connect with people when you can’t be physically present - a critical skillset for the long-term shift in working culture even post-COVID.

We bring you insights from Morgan's recent book Can You Hear Me? on what really works in a virtual environment. Morgan uses a science-based technique to help explain the best way to connect and communicate in video conferences, pitches and meetings.

Dr Nick Morgan Founder, Public Words

Dr Nick Morgan

12:30 ^PM

Content & Creativity Content Creation Under Crisis

Story Crafters Stage

Showcasing how brands are pivoting in times of crisis, Stacy Minero, Twitter’s Global Head of Content Creation, talks about how creators and influencers have found new ways to develop campaign creative from scratch or adapting what they already have with the help of Twitter Arthouse.

Stacy Minero Global Head of Content Creation, Twitter

Jules Lund Founder, TRIBE

Stacy Minero

Jules Lund

12:30 ^PM

Digital Transformation Identity Decoded: a fireside chat with Brittany Kaiser

Insight Drivers Stage

Our online identities are hot property, but while marketers are looking for more data on their customers, consumers are asking more questions about what is being done with that information. This exclusive fireside chat with Cambridge Analytica whistleblower and data activist Brittany Kaiser will unpack consumer attitudes and discuss how the industry can rebuild trust with customers. Verizon Media’s Head of Data ANZ Dan Richardson will delve into consumer sentiment about their online identities and ad personalisation.

THIS SESSION HAS A LIVE Q&A WITH THE SPEAKERS. PLEASE JOIN THE SPECIAL LIVE CHAT ROOM AT THE END OF THE SESSION.

Sarah O'Carroll Editor-in-Chief, Yahoo Finance

Brittany Kaiser Co-Founder , Own Your Data Foundation

Dan Richardson Head of Data ANZ, Verizon Media

Sarah O'Carroll

Brittany Kaiser

1:00 ^PM

Work & Wellness Reframing the Reality

Impact Makers Stage

How do we come out of the Crisis better than we went in? According to Harvard research, only 9% of businesses thrived after the global financial crisis of 2008. The X factor at the heart of their success was very human two things - the creativity to find new sources of value combined with the capacity to excel at change. Chaos is the only thing that honestly wants you to grow; if you believe a crisis is a terrible thing to waste, this is the session for you.

Lucio Ribeiro Strategy consultant, and Lecturer in Artificial Intelligence and Digital Marketing, RMIT

Sean Hall Productivity & Mental Wellbeing Consultant

Tracy Hall Senior Marketer

Lucio Ribeiro

Sean Hall

1:00 ^PM

Content & Creativity Learn how the pandemic is reshaping the visuals of our society

Story Crafters Stage

Communities around the world are having to rapidly adapt to life amidst a pandemic. Our lives at home have never been more complex and yet there is a commonality to daily life within this shared experience. Terms like “home office,” “video call,” and “online learning” have taken new meaning in the context of today’s world. With those new definitions comes the need for different and unique visuals to represent the current climate.

Join Yuri Endo, Getty Images’ Senior Content Editor of Creative Team, as she discusses the search terms, trends and content that represent this new normal and the future post‑pandemic period.

Learn how the Creative team at Getty Images is working to capture the visuals, stories and spirit that best reflect these times.

This session has a live chat Q&A with the speaker. Please join the special live chat room at the end of the session.

Yuri Endo Senior Content Editor, Getty Images/iStock

Yuri Endo

1:00 ^PM

Digital Transformation Future Proofing and Transformation Today

Insight Drivers Stage

The pandemic has disrupted society in unprecedented ways. As people, we've had to completely change the way we think, shop and interact with one another. As brands and businesses, we have had to shift the core ecosystem, infrastructure and value chain, and to accelerate our digital thinking.

In this session, we talk with global and local giants on how they are pivoting from the “old” world to the new peri-COVID world and beyond.

Chloe Lim Director, Global Customer Marketing, APAC , Facebook

Rachel Cohn Director of Commerce and Performance Business Marketing, Facebook

Jonathan Waecker Chief Customer Officer, The Warehouse Group

Sandeep Seth Chief Executive Officer - Global, SK-II, Procter & Gamble

Chloe Lim

Rachel Cohn

1:30 ^PM

Work & Wellness Workforce of the Future

Impact Makers Stage

COVID-19 has driven significant organizational shifts and has challenged leaders to think creatively about how to work together while apart. Join Facebook Vice Presidents Trista Handisides and Judy Toland for an intimate conversation about planning for a digital workforce - including key skills and tools that can help individuals pivoting in their careers, and businesses preparing to operate effectively in the future.

Trista Handisides VP Partnerships Marketing, Facebook

Judy Toland VP, Head of Scaled Solutions, Global Business Marketing, Facebook

Trista Handisides

Judy Toland

1:30 ^PM

Digital Transformation The Future of AI

Insight Drivers Stage

Bessie Lee, CEO of China-based startup incubator and early stage venture fund WithinLink reveals the impact on the martech sector and what she believes the future holds.

Bessie Lee Founder and CEO, Withinlink

Ruth Mortimer Managing Director, Global Education, AWLearn

Bessie Lee

Ruth Mortimer

1:30 ^PM

Content & Creativity How to Lose Friends & Alienate People: Find Out Which Brands Have Been Doing it Right (and Wrong) During Covid-19

Story Crafters Stage

Perspectives on creativity from the perspective of two longtime marketing provocateurs who have both worked in China and have insights into what we should be learning from each other in the APAC region.

Colin Lewis Chief marketing officer, OpenJaw Technologies

Rob Campbell Head of Strategy, R/GA

Ruth Mortimer Managing Director, Global Education, AWLearn

Colin Lewis

Rob Campbell

2:00 ^PM

Work & Wellness Table Talk: What You Need to Know Now

Impact Makers Stage

Amrita Randhawa, CEO of Mindshare Asia Pacific and Executive Chair of Mindshare Greater China, shares her experiences of the last few months, predictions for consumer attitudes through 2020 and how to make the most of the Asian recovery with Benjamin Joe of Facebook.

The way we work has changed forever; going back to the way things were won’t be possible. Facebook is supporting businesses, the marketing and advertising community, and society as a whole during this time, to help them ‘React, Respond, and Re-emerge’.

Benjamin Joe VP, Southeast Asia & Emerging Markets, Facebook

Amrita Randhawa CEO, Asia-Pacific, Executive Chair of Greater China, Mindshare

Benjamin Joe

Amrita Randhawa

2:00 ^PM

Digital Transformation What’s Next For OTT? The Future of Programmatic Video

Insight Drivers Stage

OTT is increasingly becoming an important media channel. Video streaming was booming even before the coronavirus pandemic forced nations around the world into lockdown – and where consumers go, advertisers follow. So what do publishers and buyers need to know about this key channel?

Emily Yri Marketing Director, APAC, PubMatic

Peter Barry Regional Director, ANZ, PubMatic

Jordan King Director of Audience and Automation, Nine Entertainment Co.

Yun Yip VP & Country Manager AUNZ, MediaMath

Emily Yri

Peter Barry

2:00 ^PM

Content & Creativity Value proposition of a Digital Twin in Marketing

Story Crafters Stage

Mackevision, part of Accenture Interactive since 2018, is a global leading company in the field of Computer Generated Imagery (CGI). It provides providing data-based dynamic visual content solutions for 3D visualization, realtime applications, animation and visual effects. Based on this experience the company is now setting the focus on the visual Digital Twin and how to expand this into various industries and applications. We will discuss the introduction into the areas of Marketing, Sales and others, supported by some demos.

This session has a live chat Q&A with the speaker. Please join the special live chat room at the end of the session.

Beatrix Frisch Managing Director, Regional Director APAC, Mackevision part of Accenture Interactive

Johannes Rammensee Head of Production Asia, Mackevision part of Accenture Interactive

Masaki Oeda Consultant, Mackevision part of Accenture Interactive

Beatrix Frisch

Johannes Rammensee

2:30 ^PM

Work & Wellness How Breaking Down Traditional Hierarchy Can Lead to Success

Impact Makers Stage

Ed Mitzen, founder of health & wellness marketing agency Fingerpaint and author of the newly released book “More than a Number: The Power of Empathy and Philanthropy in Driving Ad Agency Performance”, details how too much hierarchy can decrease creativity.

As the world, and work life, continues to change, it has become increasingly more important to foster a culture that allows all employees to feel that they have command of the work they’re doing. By eliminating titles and office doors, employees can focus on creating award-winning work that they feel empowered to produce.

In any work environment, hierarchy often exists to define roles and responsibilities. But as traditional work experience and standardized titles are no longer as streamlined as before, it can be beneficial for companies to do without corporate hierarchy and let their employees define work for themselves.

In our current environment, with the emphasis off of the in-office power dynamics and on intrinsic motivation and self-empowerment, that structure is being challenged even more.

Ed Mitzen Founder, Fingerpaint

Michelle Petroff Conshohocken Office Lead, Fingerpaint

Ed Mitzen

Michelle Petroff

2:30 ^PM

Content & Creativity Creative in the Context of COVID-19

Story Crafters Stage

Creativity in the Time of COVID-19, Facebook’s Rapha Vasconcellos, V.P., Creative Shop and Ainsley TeGrotenhuis, Director of Marketing for Media Partnerships will explore what work during this unprecedented pandemic is resonating to drive business value for brands, content creators and influencers. Further, they’ll talk about the role that disruption and COVID related constraints have played in inspiring new ways for brands and content creators to use the Facebook and Instagram platforms.

Rapha Vasconcellos VP The Creative Shop, Facebook

Ainsley TeGrotenhuis Director of Marketing for Media Partnerships, Facebook

Rapha Vasconcellos

Ainsley TeGrotenhuis

2:30 ^PM

Digital Transformation Seize Control of Your Programmatic Revenue -- A Guide to Header Bidding Optimization

Insight Drivers Stage

Header bidding completely changed the makeup of the programmatic tech stack, and with good reason — publishers experienced revenue upwards of 50%. But, those who’ve rushed to take part may be leaving money on the table. The only way publishers can maximize yield is to be actively involved in both the integration and constant optimization of their set up. Join this session for an in-depth look into the current state of the pub tech stack, why Prebid is as a must-have tech and the optimization tips every pub should know.

Edith Reas Sr. Director of Quality Assurance, OpenX

Mitchell Greenway Director of Partner Services, ANZ, OpenX

Edith Reas

Mitchell Greenway

3:00 ^PM

Work & Wellness Building emotional engagement to increase performance now & post COVID-19

Impact Makers Stage

Suki Thompson, Let's Reset CEO hosts an extended workshop on how to build resilience & emotional engagement

Emotionally connecting with your people during and post the coronavirus pandemic, is vital and could be your secret weapon to your current & future company/agency survival and growth.

Our work is grounded in science and research that will give you the best strategies to help you manage ever changing circumstances to help you and those around you perform better in the marketing industry.

Suki Thompson Founder and CEO, Let's Reset

Helen Gorman Partner, Let's Reset

Kate Delaney Wellness Coach, Let's Reset

David Beeney Mental Health Specialist, Let's Reset

Suki Thompson

Helen Gorman

3:00 ^PM

Digital Transformation Potential of AR in post-COVID-19

Insight Drivers Stage

One trend in post-COVID-19 to be expected is digital transformation to accelerate in various industries. XR(AR/VR) will be one of the technologies that will see more adoption in marketing.

This session will cover the latest situation of AR in marketing and the potential of its technology in post-COVID-19.

This session has a live chat Q&A with the speaker. Please join the special live chat room at the end of the session.

Nobuyoshi Noda Board of Director, Head of Global Business, Adways Inc.

Nobuyoshi Noda

3:00 ^PM

Content & Creativity The Streaming Revolution

Story Crafters Stage

How an Indonesian streamer is paving the way with premium live sports, originals and a vast library.

We will discuss the strategy of Mola TV, how it's adapted and what it will do next! Mola TV is a premium video streaming service that combines a complete offering of entertainment content , ranging from premium live sports events, high quality local and foreign original programs, curated movies and fun learning children programming. Mola is available on web, mobile app, Android TV app and through a proprietary device called the Mola Polytron Streaming device (android based box and Smart TV), offering high resolution streaming service.

Jonathan Perelman Partner, albinen

Mirwan Suwarso Director, Mola TV

Jonathan Perelman

Mirwan Suwarso

3:30 ^PM

Content & Creativity Digital approach on Brand Strategy Post Covid19

Story Crafters Stage

Despite uncertainties in the current world, people around the world are beginning to think about the post-pandemic future - many sharing the opinion that previous lifestyles will drastically change once everything returns back to “normal”. In the past, the world has experienced recessions, large-scale terrorism and natural disasters that had an immediate effect on local populations; however, the modern world has never faced the challenge where virtually every life is at risk at once.

This session has a live chat Q&A with the speaker. Please join the special live chat room at the end of the session.

Riku Akimoto Country Manager, Stylus Japan Inc.

Yoshiki Okayasu Head of DIGITAL, TBWAHAKUHODO Inc.

Riku Akimoto

Yoshiki Okayasu

3:30 ^PM

Digital Transformation The Evolution of Brand Safety

Insight Drivers Stage

Brand safety tools haven't really moved on in years, yet marketers rely on these tools to ensure their safety more than ever. In this session, Ian Hocking, the South China Morning Post‘s vice-president of digital will explore how things have changed and look at how publishers are stepping up to offer marketers a better way.

Ian Hocking Vice president, digital, South China Morning Post

Ian Hocking

4:00 ^PM

Work & Wellness Why Brands Need to Act More Human

Impact Makers Stage

While we have all been working from home, we have been reintroduced to one another in new ways. We’re seeing people we’ve known for years in professional settings in their homes and with their lives on display. We are all being more human, showing off kids and dogs and parents, with technology fails every now and then.

This is only a good thing for us. We as marketers need to pay attention because there is no going back. People want to see brands act more human than ever before, too. We have an opportunity and a responsibility to build on this. Be more human now.

Seth Matlins EVP, Culture, Strategy & Insights, 160over90

Seth Matlins

4:00 ^PM

Digital Transformation From Surviving to Thriving: Leading through COVID-19

Insight Drivers Stage

COVID-19 has reshaped consumer behavior and accelerated digital transformation at an unprecedented pace, creating new opportunities for future growth. Businesses that act with agility to meet the evolving needs of people will be well-positioned to seize these opportunities.

As we navigate through this crisis, business leaders will need to fast track their digital transformation efforts to re-emerge and come back stronger in the new normal.

Dan Neary Vice President, Asia-Pacific, Facebook

Rahul Welde Executive Vice President – Digital Business and Digital Transformation, Unilever

Dan Neary

Rahul Welde

4:00 ^PM

Content & Creativity Evolving Influencer Marketing: Individual as Media

Story Crafters Stage

Social media is filled with the hashtag #ad, and now more than ever, consumers are growing sensitive to the credibility of information and their content relevance, where uninteresting online content simply becomes white noise and ignored. In an era where individuals are connected and play a role in media beyond boundaries of both online and offline platforms, how can brands maintain relevance in their messages and relationships with consumers? We will explore how “quantity over quality” targeting came to use and the implementation of new effectiveness measurement indexes as well as the emerging languages of influencer marketing born from years of trial and error. The bond between technology and content is here.

This session has a live chat Q&A with the speaker. Please join the special live chat room at the end of the session.

Hajime Nomura Country Manager, IDH Media Ltd.

Katsuya Horino Brand Produce Unit Manager, Chief Evangelist, AlphaBoat, LLC

Wakayu Sato Strategist, Dentsu Innovation Initiative, Dentsu Inc.

Hajime Nomura

Katsuya Horino

4:30 ^PM

Content & Creativity Digital Creatives That Build Brands

Story Crafters Stage

It would be no exaggeration to say that the keyword for marketing in the 2010s is "digital media & targeting." It was an era in which data found customers. However, the increase in privacy protection laws makes it difficult to construct data based strategies, so a new era of D2C is around the corner. Concept-based marketing is making a return. To convey the concept is what branding is, and the creatives make the branding come to life. From this point forward, “Digital Media & Branding (Creative)” may become a keyword for the 2020’s. This period of “stay home” and “new normal” lifestyles have increased digital interactions - this discussion will touch on what branding and digital creatives need to do next.

This session has a live chat Q&A with the speaker. Please join the special live chat room at the end of the session.

Akira Takei Chief Solution Evangelist, DAS Inc.

Ikkei Arai Managing Director, MOBKOI JAPAN Inc.

Yuta Sato Executive Officer, amana Inc.

Akira Takei

Ikkei Arai

4:30 ^PM

Verizon Media Happy Hour: MMAD Jam

AWJAPAC

Join us for our final Verizon Media Happy Hour for music, inspiration and positivity. Hear from Musicians Making a Difference (MMAD) on how music can change the world. Hear the stories and songs of up and coming young talent and get involved in the chat as they freestyle a special AWJAPAC wrap-up rap based on your highlights from the event.

Join us for the MMAD Jam and finish your virtual conference on a high!

Click Here to RSVP

Paul Sigaloff MD , Verizon Media ANZ

Dominic Brook MD, Musicians Making a Difference (MMAD)

Rachel Page National Sales Director, Verizon Media

Paul Sigaloff

Dominic Brook

9:00 ^AM

Gary Vaynerchuk: Leadership & Learning

MasterClasses

Gary Vaynerchuk is known as one of the world's most popular entrepreneurs. The founder of communications network VaynerX and social media company VaynerMedia, his distinctive style has won interest and attention around the globe. In the first of our Great Minds Masterclass series of learning videos from AWLearn, we share his thoughts on changing consumer behavior due to COVID-19 and suggestions for what a post-pandemic world might look like. Gary will share his insights on how companies should approach content and leadership during these tumultuous times.

Gary Vaynerchuk CEO & Co-Founder, VaynerMedia

Gary Vaynerchuk

9:00 ^AM

Christina Ferzli: Brand Authenticity

MasterClasses

Christina Ferzli, Head of Global Corp. Affairs & Comms has dedicated her career to building a healthier future. Now, elevating brand authenticity has never been more critical.

Christina Ferzli Head of Global Corporate Affairs and Communications, Ocean Spray

Christina Ferzli

9:00 ^AM

Maz Farrelly: How to Un-Bore Your Business

MasterClasses

It isn't your consumer's job to be interested in what you say, it's up to you to be interesting. Don't just hold onto hope; you need a real strategy. You need to make what you say and do interesting and lose the white noise. One of the hardest things to do in a world where there are too many messages is to lose the white noise. Create memorable, sticky information. Be different. Be a real storyteller.

Maz Farrelly BOSS LADY, MAZ SPEAKS

Maz Farrelly

9:00 ^AM

Jules Lund: Maestro of Influence

MasterClasses

Jules Lund, founder of influencer marketing business Tribe, presents a masterclass in how to understand influencer marketing as it works right now. Whether it's understanding how to use your customers as your marketing department or incorporate microinfluencers' creative work into your brand campaigns, Lund presents everything you need to know right now about influencer marketing.

Jules Lund Founder, TRIBE

9:00 ^AM

Natalie Monbiot: Use synthetic characters to enable studio-quality content creation at scale (even in a lockdown)

MasterClasses

In an all-digital landscape, brands have a greater need than ever for more engaging and human digital experiences. An emerging field of synthetic characters (based on real humans, and scaled with AI), is poised to transform how brands engage consumers online, while providing next-level video personalization at speed and at scale. Learn all about it in this session.

Natalie Monbiot Business Lead, Hour One

Natalie Monbiot

9:00 ^AM

Tom Hall Masterclass: Six Second Epics - Creating Engaging Micro Narratives

MasterClasses

The launch of Byte (by the team behind Vine) marks another entrant into the crowded market of short form video. Vine had a special place in the hearts of its fans due to the way its creators thrived within the confines of the six second video limit. Tom Hall, content strategist and founder from creative agency Contented Brothers, conducts a whistlestop tour of some examples of effective short narrative techniques that creators are using to turn six seconds into a story. We illustrate these techniques with some examples and aim to extract some tips for advertisers and marketers.

Tom Hall Founder , Contented Brothers

Tom Hall

9:00 ^AM

Malcolm Poynton Masterclass: How to Make Remote Working, Work

MasterClasses

Watching this pandemic situation unfold has thrown a spotlight on a few things we need to do differently to make remote working, work for the industry.

Malcolm Poynton goes into the key steps and decisions you need to make for your team and business.

Malcolm Poynton Global Chief Creative Officer, Cheil Worldwide

Malcolm Poynton

9:00 ^AM

Daniel Hochuli, LinkedIn: Storytelling For The Win

MasterClasses

Powerful storytelling is key to engaging audiences and humanising brands for both B2B and B2C companies. Customers feel a stronger connection to a brand when they can relate to the story a brand tells.

Join Daniel Hochuli, APAC Head of Content Solutions, LinkedIn Marketing Solutions, in this “Storytelling for the Win” masterclass as he shares how brands can leverage the storytelling framework to tell stories that resonate, how to connect with audiences using emotion, and tips on how data can be used to tell compelling stories.

Dan Hochuli APAC Head of Content Solutions, LinkedIn

Dan Hochuli

9:00 ^AM

Lara Brownlow, LinkedIn: Thought Leadership Matters - Building Your Brand

MasterClasses

Audiences are spending meaningful time consuming Thought Leadership content, which when done well, can significantly influence brand perception and buying behaviours.

Lara Brownlow, Head of Agency & Channel Sales, LinkedIn Marketing Solutions, shares why thought leadership is even more important in today’s environment and the holistic business effects that are realised as a result. In an easy to digest masterclass, you’ll hear three steps to help build your professional brand and how to deliver an effective thought leadership strategy.

Lara Brownlow Head of Agency & Channel Sales, LinkedIn Marketing Solutions, ANZ, LinkedIn

Lara Brownlow

9:00 ^AM

Alyce Erikson, LinkedIn: Building Communities Online

MasterClasses

Whether it’s through in-person events or online forums, communities are key to brand loyalty, awareness and overall success. When done well, online communities can be a powerful tool for your business. A strong and engaged community will lead to improved products, learning and innovation, as well as company growth.

LinkedIn’s Product Marketing Manager, Alyce Erikson shares how brands can create an inclusive and engaged community on LinkedIn and come across as an authentic brand, especially in today’s times.

Alyce Erikson APAC Product Marketing Manager, LinkedIn Marketing Solutions, LinkedIn

Alyce Erikson

9:00 ^AM

Lisa Gilbert: Leading Through The Glass

MasterClasses

Lisa Gilbert, CMO of IBM Japan lays out her five Cs for business leaders right now. Covering the core areas of context, communication and collaboration, underpinned by caring and culture, she explains how to use these guiding principles to lead right now.

Lisa Gilbert Chief Marketing Officer, IBM

Lisa Gilbert

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