It would be no exaggeration to say that the keyword for marketing in the 2010s is "digital media & targeting." It was an era in which data found customers. However, the increase in privacy protection laws makes it difficult to construct data based strategies, so a new era of D2C is around the corner. Concept-based marketing is making a return. To convey the concept is what branding is, and the creatives make the branding come to life. From this point forward, “Digital Media & Branding (Creative)” may become a keyword for the 2020’s. This period of “stay home” and “new normal” lifestyles have increased digital interactions - this discussion will touch on what branding and digital creatives need to do next.

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