In this session...
It’s a time like no other in recent history, with the world under lockdown from the pandemic and whole populations reacting in new and unexpected ways. Sarah Personette, Vice President, Global Client Solutions, speaks about Twitter’s response to COVID-19 as a company while serving the public conversation, how users are behaving and adopting new behaviours, and discusses how brands and leaders across the world are managing the new norm to stay connected and relevant.
What You'll Learn from This Session...
- Twitter users are taking to the platform in new and unexpected ways as the world is forced to pivot to virtual connections. From live-streaming events to virtual family gatherings during Ramadan, we’re seeing how users are exercising their creativity acro
- Communicating in a crisis can be scary – companies want to make sure they’re saying that right thing without losing the trust and equity they’ve built up. From Australia to Japan, Twitter has seen dramatic ways in how brands are connecting with their aud
- Conversations are changing. People are expressing solidarity, seeking togetherness and feeling more connected on Twitter. From Watch Parties and virtual K-pop concerts to cheering on their favorite sports teams remotely, new trends have popped up in recen
