Header bidding completely changed the makeup of the programmatic tech stack, and with good reason — publishers experienced revenue upwards of 50%. But, those who’ve rushed to take part may be leaving money on the table. The only way publishers can maximize yield is to be actively involved in both the integration and constant optimization of their set up. Join this session for an in-depth look into the current state of the pub tech stack, why Prebid is as a must-have tech and the optimization tips every pub should know.