While we have all been working from home, we have been reintroduced to one another in new ways. We’re seeing people we’ve known for years in professional settings in their homes and with their lives on display. We are all being more human, showing off kids and dogs and parents, with technology fails every now and then.

This is only a good thing for us. We as marketers need to pay attention because there is no going back. People want to see brands act more human than ever before, too. We have an opportunity and a responsibility to build on this. Be more human now.