In this session...
Our online identities are hot property, but while marketers are looking for more data on their customers, consumers are asking more questions about what is being done with that information. This exclusive fireside chat with Cambridge Analytica whistleblower and data activist Brittany Kaiser will unpack consumer attitudes and discuss how the industry can rebuild trust with customers. Verizon Media’s Head of Data ANZ Dan Richardson will delve into consumer sentiment about their online identities and ad personalisation.
THIS SESSION HAS A LIVE Q&A WITH THE SPEAKERS. PLEASE JOIN THE SPECIAL LIVE CHAT ROOM AT THE END OF THE SESSION.
What You'll Learn from This Session...
- Understand how the way marketers trace online identity is changing, and why
- A detailed overview of how your customers are feeling about their data being used
- Understand how you can use identity and data in positive ways to add value to your customers and build deeper relationships
