In this session...
Patricia Corsi, CMO of Bayer, shares how you can bring brand purpose to life, never an easy road to travel.
What You'll Learn from This Session...
- Inspiration from different industries on purpose from Japanese Red Cross to Ben & Jerry
- LVMH and Bayer. Different industries and different countries, with many similarities to help you on your journey.
- It also include dos and don’ts to bring purpose to life for your brand and company
