In this session...
COVID-19 is undoubtedly one of the biggest crises that the world has faced in modern times. Everyday life continues to change for people across the globe as COVID-19 spreads. During their time at home, users are turning to TikTok more than ever. They have turned pure boredom at home into creativity, cheering up others and co-creating digitally to overcome physical social distancing.
The best brands have understood the new normal, and levelled up their creativity to support the community and stay close to core customers.
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These acts of positivity and kindness, from people and brands alike, have the potential to reach a lot further on TikTok. We call it competitive positivity.
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What You'll Learn from This Session...
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