In this session...
The world of gaming and Esports has exploded in recent times. Once perceived as a tribal, niche community, it has evolved into a phenomenon that is at the heart of mainstream popular culture. In this session Twitter Australia’s Head of Twitter Next, Lee Owens, will explore the pivotal role Twitter played in fueling this shift, unpacking the trends we’ve seen emerge, alongside the opportunities for marketers to connect to this vibrant conversation.
What You'll Learn from This Session...
- Learn how the gaming community has exploded on Twitter
- Opportunities for marketers to connect with the gaming audience
- How brands are innovating, launching new products and connecting to relevant cultural moments
