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COVID-19 has upended everything we know about the future of retail. With consolidation, contraction and closure of brick & mortar stores accelerates the need for brands to drastically change their marketing strategy.

Where should brands be concentrating their marketing in this strange, new world we live in? Sanne Drogtop (MediaMonks APAC) explains how brands can generate sales by bringing their stories to life through engaging experiences, using technology and personalization throughout the customer decision journey, bridging the on and offline world. Drawing on work for retail clients including famed athleticwear brand PUMA, Drogtop offers specific, actionable advice on how brands can cut through the noise and strengthen their relationships with consumers at this critical, fast-changing time. View Less