Powerful storytelling is key to engaging audiences and humanising brands for both B2B and B2C companies. Customers feel a stronger connection to a brand when they can relate to the story a brand tells.

Join Daniel Hochuli, APAC Head of Content Solutions, LinkedIn Marketing Solutions, in this “Storytelling for the Win” masterclass as he shares how brands can leverage the storytelling framework to tell stories that resonate, how to connect with audiences using emotion, and tips on how data can be used to tell compelling stories.