Audiences are spending meaningful time consuming Thought Leadership content, which when done well, can significantly influence brand perception and buying behaviours.

Lara Brownlow, Head of Agency & Channel Sales, LinkedIn Marketing Solutions, shares why thought leadership is even more important in today’s environment and the holistic business effects that are realised as a result. In an easy to digest masterclass, you’ll hear three steps to help build your professional brand and how to deliver an effective thought leadership strategy.