In this session...
The DtoC (Direct to Consumer) data acquisition concept has allowed brands to directly receive a flow of consumer information on a daily basis. On the other hand, data as currency surrounds the idea that the more information consumers provide, the higher the quality of a personalized customer experience. In this session, using leading edge examples from around the world, we will explore how brands can immediately take steps to optimize consumer experiences as well as increase LTV from consumer data acquisition and effective communication.
