Brand Finance puts 5,000 of the world’s biggest brands to the test every year. The top 100 most valuable Japanese brands are ranked in the Brand Finance Japan 100 league table. Join David Haigh, CEO, and Parul Soni, Associate at Brand Finance, as they unveil and discuss the latest iteration of this annual study. Learn which brand will be the most valuable, how Brand Finance conducts its brand valuations, and how Japan’s soft power can help boost corporate products and services at home and abroad.

The speakers will also look at how the COVID-19 pandemic is affecting brands around the world, and how this crisis might impact the values of Japan’s top 100 brands. Analysing historical data, David and Parul will explain lessons from past recessions and what brand managers can do to protect long-term growth.