Events: New York 2021 | Calendar / Advertising Week

9:45 ^AM

Welcome to Advertising Week New York

AW Studios presented by Amazon Ads

Our host welcomes you to Advertising Week New York.

Josh Johnson Writer, Stand-up, Performer, The Daily Show with Trevor Noah

Nicole Lapin New York Times Bestselling Author, Host & Anchor, Rich Bitch, Boss Bitch & Becoming Super Woman

Josh Johnson

Nicole Lapin

5:30 ^PM

Advertising Week New York Wrap Up

AW Studios presented by Amazon Ads

Our host wraps up the first day of Advertising Week New York.

Josh Johnson Writer, Stand-up, Performer, The Daily Show with Trevor Noah

Matt Scheckner Global CEO, Advertising Week

Matt Scheckner

8:15 ^AM

Amazon Ads presents: The New Rule Makers - Women's Leadership Breakfast

Peak

Join Claire Paull, Head of Global Marketing and Training at Amazon Ads, Thai Randolph, President and COO, Laugh Out Loud Network, and Shelley Zalis, CEO and Founder, Female Quotient, as they share personal insights, successes, and lessons learned from their individual leadership journeys. Attendees will walk away with actionable tips on how to elevate their own careers.

Claire Paull Head of Global Marketing & Training , Amazon Ads

Shelley Zalis CEO, The Female Quotient

Thai Randolph President & COO, Laugh Out Loud Network

Claire Paull

Shelley Zalis

9:00 ^AM

Navigating the Hybrid Work Model

The Virtual Equality Lounge presented by The Female Quotient

While the debate continues over which work model is best going forward, hybrid seems to be a temporary solution and testing ground for many companies. In this panel, we'll discuss the pros and cons, if the size of the team makes a difference and best practices learned from those fully vested in being hybrid.

Alison French Co-Founder and CEO, Emerged Inc

Mori Taheripour Faculty, Author & Principal, The Wharton School & MT Global Strategies LLC

Valerie DiFebo CEO, Deutsch NY

Ronda Carnegie Chief Innovation Officer, The Female Quotient

Alison French

Mori Taheripour

9:30 ^AM

Bet on Culture, Not Ads with Triller CEO, Mahi de Silva

Great Minds Stage presented by Roundel

Triller focuses on creating cultural moments that span ecosystems, bye-bye walled gardens! Triller’s segments target cultural moments like Fight Club, the overnight transformation of boxing with 2 of the top 10 largest PPV events in history and the latest acquisition of Verzus founded by rap legends

Timbaland and Swizz Beats, Triller TV, which will host shows featuring Jennifer Lopez, the D'Amelio family among others - Triller is owning sustained cultural moments.

With competitors facing increasing government pressure, brands are turning to Triller and their unique approach of empowering creators to create culture, not advertisements. With the increasing trend of brands attaching themselves to creators, influencers and tastemakers, this is a look into the creator economy that marketers and agencies need to hear more from.

Mahi de Silva CEO, TrillerNet

Peter Adams Reporter, Marketing Dive

Mahi de Silva

Peter Adams

9:30 ^AM

Health Expanding the Aperture of Wellness Tomorrow

The Innovation Factory Stage presented by Audacy

9 out of 10 people feel optimistic about health and wellness innovations, yet there is more work to do to bring wellness to ALL. It’s time to address existing barriers, change the narratives, and ensure the future of wellness belongs to everyone. Healthline Media, the #1 digital health and wellness property, shares insights from its new Future of Wellness report that calls attention to four seismic shifts driving consumer demand for democratized wellness.

Laurie Dewan VP Brand, Insights, and Communications, Healthline Media

Laurie Dewan

9:30 ^AM

Brands & Marketers How to Grow Your Brand with Hispanic Fans and the World’s Most Beautiful Game

The Creative Showcase Stage

It’s no secret that soccer is more than just a game for Hispanics, it’s a passion. And today, with the continued growth in soccer popularity in the U.S., the opportunity to reach this influential community has never been more crucial for brands who want to grow their business. Join us for an in-depth discussion as key industry leaders share new research on the explosion of Soccer fandom in the U.S., and why it’s one of the most effective marketing vehicles for connecting with Hispanics.

Jose Luis Los Arcos Vice President, Sports Partner Solutions, Univision Communications

Olek Loewenstein President, Sports Content, Univision Communications

Enrique Bonilla Former Executive President, Liga MX

Angela Zepeda Chief Marketing Officer , Hyundai Motor America

Jose Luis Los Arcos

Olek Loewenstein

9:30 ^AM

Moving TV Forward It's All TV

The Screening Room Stage

“TV” carries many definitions these days. How and when consumers watch television has marketers battling with siloed multi-screen media strategies across multiple vendors. It’s time to adopt the premise that whether it’s broadcast, cable, national, local or streaming it’s still ALL TV. How can we approach TV investments as a comprehensive and centralized media strategy across platforms, allowing better outcomes for both brands and consumers alike?

Maureen Bosetti Chief Partnerships Officer, Initiative

Andrew Ward President, Ampersand

Mike Law President, dentsu's Amplifi

Matt Sweeney Chief Investment Officer, Group M

Maureen Bosetti

Andrew Ward

9:30 ^AM

DE&I Diversity, Equity, and Inclusion: Perspectives on Authenticity

The Marketplace Stage presented by Walmart Connect

We believe data should be as unique and beautifully diverse as the people it represents. The U.S. population is more diverse than ever and measurement matters.

Anjelica Ortega Kempis Senior U.S. Enterprise Account Executive, GWI (GlobalWebIndex)

Anjelica Ortega Kempis

9:30 ^AM

Advances in AdTech Is Precision Possible? Making CTV Measure Up

The Tech Lab Stage presented by Jellyfish

Goodbye channel surfing, hello app scrolling. During the pandemic boom in streaming and smart TVs, Connected TV has gone from an emerging channel to a leading one. But the CTV space is crowded and complex, making it hard to target audiences with precision and to know if your performance is really moving the needle on business goals. Join in as leaders from Yahoo and Vizio talk up how advances in CTV planning, data, and measurement are helping advertisers make the most out of the medium to maximize reach and results.

Beau Ordemann Head of Advanced TV Sales & Strategy, Yahoo

Ken Norcross Senior Director, Data Strategy, VIZIO

Lisa Herdman SVP/Executive Director, Strategic Investments, RPA

Beau Ordemann

Ken Norcross

9:45 ^AM

Change the Image, Change the Perception: The Power of Disruption in Visual Storytelling for the 50+ Community

The Virtual Equality Lounge presented by The Female Quotient

The Disrupt Aging® Collection, a joint collaboration between Getty Images and AARP aims to re-picture what it looks like to be 50 and up, while highlighting the full, active lifestyles of these adults. With 80% of this demographic - which has significant buying power - believing they are too often stereotyped by marketers as delicate, fragile and tech-ignorant, and more than half of women 50+ claiming they feel “invisible” within advertising, the need to continue this disruption is evident. Join us to learn about new insights derived from our proprietary data, and actionable recommendations to help you develop inclusive, authentic, and bias-disrupting work for this community.

Barbara Shipley SVP, Brand Integration, AARP

Jo McKinney CEO, Burns Group

Barbara Shipley

Jo McKinney

10:00 ^AM

Advances in AdTech WTF is in the Bid Stream Right Now & What Will Prepare You for a Cookieless 2023

The Tech Lab Stage presented by Jellyfish

Even with the delay of third-party cookie deprecation, marketers need to act with urgency for upcoming identity challenges. In a fragmented, cookieless world, getting holistic measurement and addressable audiences at scale is vital. See the identifiers in the bid stream today and which provide the addressability, scalability and measurability needed today. Learn how a people-based approach can provide scale outside the walled gardens and truly reach a wide variety of audiences across the ever-expanding open web.

Tim Vanderhook CEO and Co-Founder, Viant

Ruowen Liscio VP, Marketplace Solutions, Kinesso

Shruti Tiwari Executive Director, Media Strategy & Customer Engagement, Ogilvy

Ryan Joe Advertising Editor, Business Insider

Tim Vanderhook

Ruowen Liscio

10:00 ^AM

Health Under Pressure | Taking a Break for Mental Health

The Innovation Factory Stage presented by Audacy

We’ve been touched by the bravery of Naomi Osaka, Simone Biles, and so many before them, who have prioritized their wellbeing over complying with the expectations and pressures placed on them by media, sports, and other industries. In continuing the conversation they’ve sparked we’ll examine the role of the media in either ailing or aiding the stress levels of public figures, how we hold these public figures to superhuman standards and the responsibility of comms and marketing industries in normalizing the conversation around mental health.

Alyssa Ciambriello SVP, Engagement Management, Lippe Taylor

Lori Rubinson WFAN Sports Talk Radio Host & Chief Client Officer, Lippe Taylor

Dr. Candice Williams, LPC, NCC Athletics Counselor , The Ohio State Athletics

Andrea Jordan Founder & Owner, The AJ Standard

Alyssa Ciambriello

Lori Rubinson

10:00 ^AM

Building Brand and Business Value Through Multicultural Community Engagement

AW Studios presented by Amazon Ads

At a time when privacy concerns are top-of-mind for the marketing industry, brands with trusted customer relationships will command a premium for access to those customers. This fireside chat with Curacao's CMO will highlight ways to build a successful, multicultural, and diversity-centric brand with trust and respect in the community. The discussion will cover strategic business advantages that accrue from strong customer relationships allowing future opportunities for growth including Curacao’s partnership with AcuityAds.

Ariela Nerubay Executive Vice President and CMO at Curacao, Curacao

Seraj Bharwani Chief Strategy Officer, AcuityAds Inc.

Ariela Nerubay

Seraj Bharwani

10:00 ^AM

Moving TV Forward The New Challenges of Video

The Screening Room Stage

The way video content is consumed is changing on a yearly basis. Emerging platforms and new screens are creating greater usage opportunities but also fragmentation and complexity for advertisers.

Douglas Cajas Senior Director of Media, RTL AdConnect

Douglas Cajas

10:00 ^AM

DE&I Inclusive Marketing: Moving from Talk to Action

The Marketplace Stage presented by Walmart Connect

It’s time to move past TALKING about inclusive marketing, and start PRACTICING it. For the last 10+ years, the industry has offered little more than lip service on the topic of inclusive marketing. We’re here to hold ourselves - and each other - accountable to practicing what we preach; to centering diverse communities in all aspects of the work we create. Together, we can break the cycle of talk without action.

God-is Rivera Global Director, Culture and Community, Twitter

Barry Wade Managing Director Cultural Partnerships & Identity, OMD

Imani Ellis Founder and CEO, CultureCon and The Creative Collective NYC

God-is Rivera

Barry Wade

10:00 ^AM

On Brand with Donny Deutsch

Great Minds Stage presented by Roundel

Former CEO and Chairman of Deutsch Inc., Donny Deutsch will sit down for a conversation with Executive Producer, New York Times bestselling author, and fellow podcast host, John Heilemann in this live recording of his podcast, "On Brand with Donny Deutsch". You won't want to miss the first live rendition of Deutsch's popular podcast, which breaks down the biggest celebrity, corporate and cultural brands of the moment to examine where current events, politics, and pop culture converge.

Donny Deutsch Former CEO and Chairman, Deutsch Inc.

John Heilemann Executive Editor, The Recount

Donny Deutsch

John Heilemann

10:00 ^AM

Brands & Marketers Social Media Advertising Strategies for Top Challenger and Leading Brands

The Creative Showcase Stage

Until recently, digital advertising was missing a single guiding metric to measure top- and mid-funnel engagement.

Brands struggled to clearly understand how their messaging, positioning, and ads were truly resonating with consumers - and use those insights to consistently predict the behavior that leads to a purchase.

Alon Leibovich, Co-Founder and CEO at BrandTotal, will share real-world examples of top challenger and leading brands using brand marketing analytics, social media benchmarking and creative intelligence to optimize every stage of the buyer's journey.

Alon Leibovich CEO and co-founder, BrandTotal

Alon Leibovich

10:30 ^AM

Moving TV Forward Advertising to Streamers: Why Regional Buys are on the Rise

The Screening Room Stage

Now that most successful brands have added streaming to their linear media buy and overall campaign strategy, what’s next for advertisers trying to target streamers? Regional buys regarding streamers are quickly becoming the next logical step in a comprehensive media campaign. Brands initially turned to a national buy to secure the streaming audience and – as the streaming segment continues to expand – have now discovered the benefits of market-to-market execution including data, targeting, reporting, and exclusivity.

Carolyn Sheflin Vice President of Advanced Advertising Sales, Spectrum Reach

Jason Swartz Vice President of Advanced Advertising and New Business for National Sales, New York Interconnect

Brad Stockton SVP, US National Video Innovation, dentsu

Carolyn Sheflin

Jason Swartz

10:30 ^AM

DE&I Empowering Female Voices for the Next Generation of Leaders

The Marketplace Stage presented by Walmart Connect

We know organizations that foster diverse and inclusive cultures make for happier teams and people, and ultimately better business. While women’s representation in the workforce has increased across the spectrum, there is still underrepresentation of women in leadership roles particularly women of color. Join Stephanie Chung, Chief Revenue Officer, Wheels Up and JoAnna Foyle, SVP of Inventory Partnerships at The Trade Desk as they share innovative ways and stories for how they are building more inclusive cultures in advertising and marketing helping women make their voices heard and their contributions seen.

Stephanie Chung Chief Revenue Officer, Wheels Up

Stefana Rusu SVP Marketing & CoFounder Acxiom Women LEAD, Acxiom

JoAnna Foyle SVP of Inventory Partnerships, The Trade Desk

Stephanie Chung

Stefana Rusu

10:30 ^AM

Innovations Changing Business: The Business of Community with John Cantarella

AW Studios presented by Amazon Ads

What do the most dynamic creators, the fastest growing startups and the best-loved brands have in common today? They build community. Community has become the “new moat” - a distinct, competitive business advantage for an expanding range of companies and industries. Community is at the heart of meaningfully connecting people, on and offline. It’s a direct line to building trust, deeper engagement, and better experiences - especially for the people and businesses we serve at Facebook. In this session, you will discover:

John Cantarella VP of Community & Impact Partnerships, Facebook

John Cantarella

10:30 ^AM

Health The Future of Telehealth

The Innovation Factory Stage presented by Audacy

Will we ever go to the doctor again? With the pandemic shift to remote medicine, this panel would review what changed, what still has to change, and what the future of healthcare may look like - all with the lens of branding and how brands can continue to engage audiences.

Eugene Lee Chief Operating Officer, CMI Media Group, a WPP Company

Jessica Neyer Vice President of Strategy, Mend

Gus Strominger Digital and Consumer Marketing Lead , ADC Therapeutics

Ray Rotolo Co-founder & Chief Growth Officer, Populus Media, Inc.

Eugene Lee

Jessica Neyer

10:30 ^AM

Advances in AdTech Collapsing the Customer Journey

The Tech Lab Stage presented by Jellyfish

Today’s customer journey tends to be complex - researching products, looking at competitors, and then the actual buying experience. Yet, many ad campaigns are designed with only one stage of the funnel in mind. Implementing a Performance Branding strategy brings audience building & sales together, elevating the customer experience & driving return on ad spend.
From creative to e-commerce enablement & online/offline measurement, Kargo, MikMak & Adelaide break down the elements brands need to consider in order to get it right

Conor Ryan Co-Founder & CIO, StitcherAds

Harry Kargman Founder & CEO, Kargo

Marc Guldimann Co-Founder & CEO, Adelaide

Rachel Tipograph Founder & CEO, MikMak

Conor Ryan

Harry Kargman

10:30 ^AM

Brands & Marketers CMO Roundtable: Practical Modern Day Marketing Learnings for 2022

The Creative Showcase Stage

Join marketing leaders from several industry sectors to glean practical ideas that will help your 2022 marketing approach. We will talk about how to reposition your company with relevance in the face of change, how to ignite your employer brand, how to build loyal customer relationships, how to embrace new platforms targeting fresh audiences, and what it takes to lead with speed and more!

Andrea Sullivan CMO, VaynerX

Benji Baer CMO, CBRE

Marissa Freeman CMO, Union Square Hospitality Group

Neda Whitney SVP, Head of Marketing, Christie’s

Andrea Sullivan

Benji Baer

10:30 ^AM

Leveling Up: Why Diverse Mentorship Programs Can Bridge the Gap to True Equity and Inclusion

The Virtual Equality Lounge presented by The Female Quotient

The marketing and advertising industry is answering the call to improve diversity in its ranks, but how can we shift our thinking from meeting a minimum requirement to true systemic change? Enter: The power of mentorship. Join a panel of mentees from the first-ever class of Ad Age The List's new mentorship initiative for underrepresented young professionals, Generation Next, as they speak to the many ways their mentorships have begun to reshape their own career trajectories.

Ashley Mackel Beresford Brand Marketer

Brandi Pitts Director, Global Head of Digital Marketing, Partnerships, Facebook

Glenys Fernandez Senior Manager, Global Brand Marketing, Atwell Suites, InterContinental Hotels Group

Joel Salgado MBA Candidate, Kellogg School of Management

Natalie Gatbonton Senior Marketing Analyst, American Express

Natalie Zfat Contributing Editor, Ad Age Studio 30

Ashley Mackel Beresford

Brandi Pitts

10:45 ^AM

Amazon Ads Welcomes You to Advertising Week

AW Studios presented by Amazon Ads

Tanner Elton, Head of Ad Sales, US, Amazon Ads joins Advertising Week NY live from the AW Studio to kickoff the conference and discuss the week's most exciting moments.

Tanner Elton Director, Head of Ad Sales - US, Amazon Ads

Tanner Elton

11:00 ^AM

Advances in AdTech Addressability + Scale: A conversation with Merkle

The Tech Lab Stage presented by Jellyfish

For far too long, marketers were faced with a choice when approaching audience targeting: what is more important, addressability or scale? Today, however, that is changing and brands realize they can get the best of both worlds. In this panel, hear from Merkle, one of the industry leaders in data and identity, about how they are working with marketers to execute data-driven campaigns, how they are working with ad tech partners like OpenX on scaling campaigns, what challenges still need to be overcome and much more.

Jennifer Hess VP, Merkury Media Connections Operations, Merkle

Gerry Bavaro Chief Strategy Officer - Merkury, Merkle

Brian Murphy SVP, Demand, OpenX

Jennifer Hess

Gerry Bavaro

11:00 ^AM

Brands & Marketers Friction Fatigue: How Earned Marketing Beats Consumer Ad Exhaustion

The Creative Showcase Stage

Ad-wary consumers and cash-strapped media companies have driven the advertising industry in a new direction. From Red Bull’s famous Stratos event to Michael Bloomberg’s failed Presidential bid, Friction Fatigue weaves a story about consumers demanding a new relationship with advertisers, and how marketers can meet their expectations of an Earned-led approach to drive brand growth. Based on the WSJ best-selling book by the same title, this presentation features unique insights on how Earned Marketing can reignite brand love.

Paul Dyer CEO, Lippe Taylor

Paul Dyer

11:00 ^AM

Moving TV Forward From Cradle to College to Carpool to Classics: In Conversation with Tom Ascheim

The Screening Room Stage

Tom Ascheim sits down with Variety's Brian Steinberg to discuss new preschool brand Cartoonito, family co-viewing block ACME Night, TCM rebrand and more. Tom oversees a consortium of passion brands within Warner Bros. and will talk candidly about how they’re super-serving these audiences across multiple platforms - from Cartoon Network, Adult Swim and TCM, to HBO Max - and best practices for advertisers looking to reach and engage with these audiences.

Brian Steinberg Sr. TV Editor, Variety

Tom Ascheim President, Warner Bros. Global Kids, Young Adults and Classics, WarnerMedia

Brian Steinberg

Tom Ascheim

11:00 ^AM

Health On the Front Lines: In Conversation with Robert Garrett

The Innovation Factory Stage presented by Audacy

A conversation with Hackensack Meridian Health CEO Robert Garrett.

Robert C. Garrett CEO , Hackensack Meridian Health

Ruth Mortimer Managing Director, Global Education and Development, Advertising Week

Robert C. Garrett

Ruth Mortimer

11:00 ^AM

Matthew McConaughey On the Power of Persistence and Trusting Your Spirit

AW Studios presented by Amazon Ads

Academy award winning actor, New York Times bestselling author and Creative Director for Wild Turkey, Matthew McConaughey sits down on our virtual channel to discuss the importance of forging your own path, listening to your instincts and trusting your spirit to drive creativity and connections. Having always moved to the beat of his own drum in the name of authenticity, McConaughey will get real on topics like creative ruts, searching for inspiration and creating real connections through brand stories.

Note: this session plays on our AWStudios virtual channel.

Matthew McConaughey Academy Award winning actor, New York Times bestselling author and Creative Director for Wild Turkey

Zane Lowe Radio DJ

Matthew McConaughey

Zane Lowe

11:00 ^AM

DE&I Diversifying an Industry: Pronghorn & the Spirits Industry

The Marketplace Stage presented by Walmart Connect

Spirits industry veterans Erin Harris, Dan Sanborn and Dia Simms recently announced the formation of Pronghorn, a company dedicated to diversifying the Spirits industry starting with the Black community. Their goal is audacious - to create a successful template for diversifying entire industry ecosystems - while generating more than $2B in economic value over 10 years.

Conley Fitzpatrick will sit with the cofounders to discuss what success looks like and how they plan to get there.

Dan Sanborn Cofounder and President, Pronghorn and Wheelhouse Labs

Dia Simms CoFounder and CEO, Pronghorn and Lobos 1707 Tequila & Mezcal

Erin Harris CoFounder and CMO, Pronghorn and Lobos 1707 Tequila & Mezcal

Conley Fitzpatrick Spirits Industry Consultant, CDF Spirits

Dan Sanborn

Dia Simms

11:00 ^AM

The Future of Entertainment and Representation

Great Minds Stage presented by Roundel

With consumers spending more time engaging with content across various platforms, it’s vitally important that audiences actively engage and are fully represented across our screens. Media holds the power to educate and inspire, to bring people together around common interests and ultimately, to improve the world.

Ava DuVernay, filmmaker and founder of ARRAY, will join Nielsen CEO David Kenny for a conversation focusing on diverse representation in entertainment and the role this plays in identity formation within the industry.

David Kenny Chief Executive Officer, Nielsen

Ava DuVernay Filmmaker and Founder of ARRAY

David Kenny

Ava DuVernay

11:15 ^AM

Her Point of View: Youth Sports and its Impact on the Equality Gap

The Virtual Equality Lounge presented by The Female Quotient

Join Pro Sports Assembly as we explore how investing in youth sports creates opportunities that lead to equality for the next generation. We’ll explore the importance of role models, tips for keeping kids engaged in their sport, and resources for families to help support their child’s athletic development.

Benita Fitzgerald Mosley Head, Community & Impact and President, FundPlay, LeagueApps

Bridget Gannon Senior Director, Social Impact & Events, National Basketball Retired Players Association (NBRPA)

Benita Fitzgerald Mosley

Bridget Gannon

11:30 ^AM

Advances in AdTech The Future of Commerce: New Tools for New Connections

The Tech Lab Stage presented by Jellyfish

The pandemic completely upended consumer habits and expectations. Shifting brand loyalty, increased online shopping, and privacy concerns continue to change how we connect with audiences. There’s no going back to the “before times,” so how do we adapt? Tune in for a Yahoo-led conversation exploring new commerce solutions like innovative ad formats, evolutions in first-party data and measurement, and advances in programmatic advertising - all built to make millions of valuable connections across every screen.

Elizabeth Herbst-Brady VP, Head of North American Sales and Global Client Solutions, Yahoo

Marci Raible Vice President, Integrated Marketing, Campbell Soup Company

Kristi Argyilan SVP, Retail Media, Albertsons Companies

David Paltiel Vice President, Digital Commerce, American Express

Kari Shimmel Chief Strategy Officer, Campbell Ewald

Elizabeth Herbst-Brady

Marci Raible

11:30 ^AM

Health Wellness for Every Body and Mind: Brand Leaders Discuss

The Innovation Factory Stage presented by Audacy

44% of consumers don’t think technology and innovations are designed for them or their needs. “Wellness for the well” needs to be a story of our past; our opportunity for the future lies in wellness for every body and mind.

From product development to audience insights and marketing communications, Healthline Media and brand leaders will discuss this seismic shift, and how they’re identifying market gaps, changing their narrative, and making decisions that create more equitable well-being for all.

Deb Benovitz Global SVP Consumer Insights and Community Impact, WW

Sinikiwe Dhliwayo Founder, Naaya

Wilma Mae Basta Founder and Chief Executive, DRK Beauty Healing

Laurie Dewan VP Brand, Insights, and Communications, Healthline Media

Deb Benovitz

Sinikiwe Dhliwayo

11:30 ^AM

Brands & Marketers How Brands Can Deliver Sustainable Growth For an Ecological Future?

The Creative Showcase Stage

As the world becomes more ecologically aware - advertisers need to rise to the challenge. Consumers want more information, action and for brands to be more responsible advertisers. RTL AdConnect shares key findings from its European research on consumer expectations and attitudes towards sustainable media and advertising. Helping brands to work to a more sustainably oriented brand strategy.

Jean-Baptiste Moggio Head of Marketing, RTL AdConnect

Jean-Baptiste Moggio

11:30 ^AM

Moving TV Forward The Future of Attribution

The Screening Room Stage

As the media landscape becomes more fragmented, the industry must continue to evolve the techniques needed to follow the ever-changing consumer journey. More than ever before, marketers require data that provides the ability to measure campaign performance and show true incremental improvements in creative and targeting, particularly now that the consumer’s attention is spread across linear, streaming and everything in between.

Brian Katz SVP, Head of Sales, 605

Jane Clarke CEO, Managing Director, CIMM

Hui Wang VP, Data Analytics Lead, Publicis

Andrea Zapata Head of Research, Data and Insights, WarnerMedia

Brian Katz

Jane Clarke

11:30 ^AM

DE&I Diversity in Adland: How the Industry is Doing in North America

The Marketplace Stage presented by Walmart Connect

The results from the WFA’s Global Diversity & Inclusion Census are ready. We exclusively reveal the key findings for the US and Canada while panellists reveal what agencies and advertisers need to do now.

Belinda Smith Chief Executive Officer, Americas, m/SIX

Mason Williams Senior Director of Diversity, Equity, and Inclusion, Mattel

Will Gilroy Director of Policy & Communications, WFA

Susan Akkad Senior Vice President, Local and Cultural Platforms, Corporate Innovation, The Estée Lauder Companies Inc.

Belinda Smith

Mason Williams

11:30 ^AM

Reporting While Black

Great Minds Stage presented by Roundel

Join Don Lemon and Kargo’s Founder & CEO Harry Kargman in an inspiring conversation — diving into Don’s personal journey and the broader responsibility we have as an industry in supporting free press, independent media and an enlightened America.

*In-person attendees will receive a complimentary copy of Don’s book “This is the Fire: What I Say to My Friends About Racism.”

Don Lemon Anchor, CNN

Harry Kargman Founder & CEO, Kargo

Don Lemon

12:00 ^PM

Brands & Marketers The Age of Adaptability: Meeting the Needs of the Flexible Marketer

The Creative Showcase Stage

More than ever, brands are placing a premium on control, transparency, flexibility, and brand suitability for where they invest their advertising budgets. This is resulting in the traditional buying methods being turned upside down, as brands are leveraging data and emerging mediums to reach audiences. In this conversation with Cadillac CMO, Melissa Grady and Vox Media Chief Revenue Officer, Ryan Pauley, hear how leading marketers are considering a new mix of spend on modern platforms.

Ryan Pauley Chief Revenue Officer, Vox Media

Melissa Grady CMO, Cadillac

Tanya Dua Senior Reporter, Business Insider

Ryan Pauley

Melissa Grady

12:00 ^PM

Moving TV Forward How Data Improves Advertising on the Largest Screen in the Room: Connected TV

The Screening Room Stage

Over the past year, media conglomerates have launched their streaming arms and AVOD supported channels, unlocking more premium video inventory than ever for advertisers to buy using data and measurement, a first in the TV space. Now in this new media ecosystem, how will the advertising experience improve for consumers, advertisers and networks?

Jeff Giacchetti Programmatic Media Lead, North America, Colgate-Palmolive Company

Tim Sims Chief Revenue Officer, The Trade Desk

Kimberley Gardiner SVP, Marketing, Volkswagen

Paolo Provinciali Head of US Media, Anheuser-Busch

Jeff Giacchetti

Tim Sims

12:00 ^PM

The Critical Role of Creators in Advertising

Great Minds Stage presented by Roundel

Creators are an essential component of the way our internet works now. The growing democratization of creativity and attention is redefining how tastemakers are made, and how influence is earned.
In this session, you’ll learn:

Dara Treseder SVP, Head of Global Marketing & Communications, Peloton

Alvin Bowles VP, Business Ecosystem Partnerships, Facebook

Dara Treseder

Alvin Bowles

12:00 ^PM

Advances in AdTech Win Your Category: Make Smarter Decisions with Retail Media Triggers

The Tech Lab Stage presented by Jellyfish

With the explosion of ecommerce and retail media, more data is available than ever before. But how do brands leverage this abundance of data to drive smarter decisions and market their products to the right consumers? How are they leveraging competitive data, profit, price, inventory and other retail variables to drive category results and measure the effectiveness? Learn from a panel of experts on how they are achieving this through the latest strategies.

Melissa Burdick President & Co-Founder, Pacvue

Diana Haussling VP, GM Digital Commerce, North America, Colgate-Palmolive

Amy Lanzi Commerce Practice Lead at North America Publicis Groupe, Publicis

Melissa Burdick

Diana Haussling

12:00 ^PM

DE&I One Year On - What's Changed and Where are We Headed?

The Marketplace Stage presented by Walmart Connect

A year later, with a focus on DEI within agencies, we sit down with Chief Diversity, Equity, and Inclusion Officers to hear their take on what changes have happened, what direction they think we are headed, and what's next as we look at the short, mid and long term strategies bringing meaningful change to the industry.

Christena Pyle Chief Equity Officer, Dentsu

Ericka Riggs Chief DE&I Officer, Omnicom

Geraldine White Chief Diversity Officer , Publicis Groupe US

Reema Elghossain Vice President, Talent Equity & Inclusion, 4A's

Christena Pyle

Ericka Riggs

12:00 ^PM

Health Managing Me: The Future of Personal Health and Wellness

The Innovation Factory Stage presented by Audacy

When it comes to predicting the next big thing, brands all over the world turn to renowned futurist Faith Popcorn, known for foretelling market and consumer trends with an amazing 95% accuracy rate.

In this session moderated by Health Magazine EIC Amy Conway, Faith Popcorn and Canopy Growth Chief Innovation Officer Julian Cohen will discuss the ways high technology and holistic medicines are converging to shift the ways we monitor, manage, and modulate our physical wellness and mental health today and in the future.

Julian Cohen Chief Innovation Officer, Canopy Growth

Faith Popcorn CEO and Futurist , Faith Popcorn's BrainReserve

Amy Conway Editor in Chief, Health Magazine

Julian Cohen

Faith Popcorn

12:00 ^PM

Why the Post-Pandemic Workplace Must Do Better For Gender Equality

The Virtual Equality Lounge presented by The Female Quotient

A majority of the job losses due to Covid affected women for a multitude of reasons that included lack of childcare to having worked in service industries that were deeply impacted. As we recover, what do businesses need to do to bring more women back? In this conversation, we will discuss the opportunities that leaders have to increase gender equality throughout their organizations.

Ciara Dilley VP, Stacy’s Pita Chips and Transform Brands

Danielle Kayembe Impact, FQ

Lesley Slaton Brown Chief Diversity Officer, HP

Misty Gaither Senior Director and Global Head, Diversity, Inclusion & Belonging, Indeed.com

Terri Cooper Vice Chair External Diversity, Equity & Inclusion, Deloitte

Celeste Bell EVP, Director, HR, Deutsch NY

Ciara Dilley

Danielle Kayembe

12:15 ^PM

Innovations Changing Business: Creating Content for Decision Makers with Stephanie Chang

AW Studios presented by Amazon Ads

The WSJ | | Barron’s Group Intelligence team, in collaboration with B2B International, recently unveiled a new global research, Trust Your Decisions, which dives into the B2B purchase decision journey, and the content consumed by business leaders. This study contains some unique content findings for decision makers.

Stephanie Chang, Vice President of Content, & Global Editor at The Trust, The Wall Street Journal’s custom content studio, will talk us through content strategies to reach and motivate business decision makers.

Stephanie Chang Vice President of Content, Global Editor at Wall Street Journal Custom Content, The Wall Street Journal | Barron's Group

Stephanie Chang

12:30 ^PM

Paul Venables on 20 Years of VB+P and the Power of Independence

Great Minds Stage presented by Roundel

Launched in the summer of 2001 in the toughest of market conditions, VB+P has gone on to become one of the most accomplished and respected agencies globally, while driving outstanding work and business impact for clients including Chipotle, Audi of America, Intel, Google, 3M and REI.

In a fireside chat with Founder/Chairman Paul Venables, hear about his journey leading VB+P, why he believes that independence is the root of the agency’s greatest successes, and key insights for other agency founders and leaders today.

Paul Venables Founder/Chairman, Venables Bell + Partners

Katie Kempner Founder, Kempner Communications, Creator and Host, "Perspectives with Katie Kempner", Kempner Communications

Paul Venables

Katie Kempner

12:30 ^PM

Advances in AdTech Marketing by Mindset: Unlocking Contextual Targeting

The Tech Lab Stage presented by Jellyfish

Amid increased privacy regulations and cookie deprecation, the industry looks to contextual targeting methods to reach audiences. IAS research has shown that when asked, consumers prefer contextually relevant ads. But how do their brains respond? Join IAS and their partners as they discuss the science behind consumer responses to contextually matched advertisements.

Sarah Martinez SVP, Sales, IAS

Ron Amram Sr. Director, Global Media, Mars

Vinny Rinaldi Head of Investment and Activation, Wavemaker at GroupM

Sarah Martinez

Ron Amram

12:30 ^PM

Health Unconscious

The Innovation Factory Stage presented by Audacy

The awareness of workplace trauma for underrepresented groups has become more and more evident since 2020. With this awakening, we’ve also seen the introduction of new unconscious biases from those seen as the oppressed and those seen as the oppressor. Join us as we delve into topics like apathetic dismissal, PTSD-led, misdirected frustrations and more.

Tasha Gilroy Executive Director of Diversity, Equity & Inclusion , VMLY&R

Destiny K. Chambers VP, Head of Marketing, Lippe Taylor

Stephanie Small Founder & Director, Black TAXI , TAXI

Keni Thacker Founder + CCO, 100 Roses From Concrete

Kate Wadkins Social Media Director, Pereira O'Dell

Tasha Gilroy

Destiny K. Chambers

12:30 ^PM

Brands & Marketers Insights From the Angi Rebrand: Reinventing an Established Consumer Brand

The Creative Showcase Stage

This session will feature an interview with the Chief Marketing Officer of Angi, Dhanusha Sivajee, who will discuss high-stakes rebranding, specifically Angi’s (formerly Angie’s List) recent rebrand and how to strike a delicate balance between legacy, new brand positioning and values.

Durk Barnhill Executive Director Business Development, LANDOR & FITCH

Dhanusha Sivajee Chief Marketing Officer, Angi

Durk Barnhill

Dhanusha Sivajee

12:30 ^PM

DE&I A New Media Model for a New Multicultural Mainstream

The Marketplace Stage presented by Walmart Connect

Our industry is making great strides in retooling and rearranging itself for a new era – an era where the “mainstream” is now extraordinarily diverse. A focus on DEI, rethinking strategies, budgets, and of course, go-to-market strategies and creative solutions that are far more inclusive and reflective of the communities we operate in and serve. Media strategy, planning and investment should be no exception. However, marketers are still feeling a pain point when it comes to injecting their media plans with the same level of applicable cultural consumer insights that will allow these to be equally relevant, inclusive and powerful as the rest of their investments.

Navigation Blvd was formed to solve this pain point for both marketers AND consumers. The partnership between Canvas Worldwide (recently honored as "Most Innovative Media Agency" by Campaign US) and Lopez Negrete Communications (the largest independent, Hispanic-owned-and-operated, full-service agency in America) showcases a new model that is bridging the gap found between creative, media, and multicultural agencies. This new, 21st Century approach admits that not all insights are born the same, and therefore, should not be applied the same. Join multicultural marketing experts from the Navigation Blvd Team (which successfully kicked off its first LatinX strategy campaign for McDonald's in Q2 of this year) for a masterclass in multicultural marketing and the nuance, context, and collaboration it takes to get there.

Hermelinda Fernandez SVP, Digital Investment, Canvas Worldwide

Paul Woolmington CEO, Canvas Worldwide

Sheila Hamilton Director of Media, McDonald's

Victor Paredes Executive Director of Account Planning, Lopez Negrete Communications

Hermelinda Fernandez

Paul Woolmington

12:30 ^PM

Lessons in Leadership: Interview with Magnite's Heather Carver

AW Studios presented by Amazon Ads

How is leadership changing as the world of business and society changes around us? Hear from Heather Carver, Senator Vice President of Accounts at Magnite as she is interviewed by Nicole Lapin.

Heather Carver Senior Vice President of Accounts, Magnite

Heather Carver

12:45 ^PM

Open Field: Women Blazing a Trail with Sami Grisafe

The Virtual Equality Lounge presented by The Female Quotient

Coming Soon.

Laura Dixon Founder, Pro Sports Assembly

Sami Grisafe Award-Winning Entertainer, Hall of Fame Quarterback, Chief Creative Officer & Recording Artist, Vanguard Muse, and Co-Founder, Host, and Co-Crew Member, SunSeshLA

Laura Dixon

Sami Grisafe

12:45 ^PM

Innovations Changing Business: How CTV is Leading the Change with JoAnna Foyle

AW Studios presented by Amazon Ads

Consumers love TV, and The Trade Desk is working to improve the ad experience while also shortening it by 15-20 minutes per hour. That’s a major change for business. In this interview, The Trade Desk's SVP, Inventory Partnerships, JoAnna Foyle, will discuss how Connected TV is changing (and improving) ad budgets, eliminating waste and improving the TV experience for the consumer. She will also highlight The Trade Desk's network of premium supply partners.

JoAnna Foyle SVP of Inventory Partnerships, The Trade Desk

JoAnna Foyle

1:00 ^PM

Future is Female Paving the Way for More Female Founders

The Marketplace Stage presented by Walmart Connect

After the 2008 financial crisis, female entrepreneurs emerged in record numbers and helped the U.S. economy recover. Today, we’re again seeing a surge of new women-owned businesses coming out of the pandemic. A rise in female founders is a good thing for women — and for society.

Mollie Kehoe Co-Founder, BrandVerge

Jennifer Pelino EVP, Omni Channel Media, IRI

Shelley Zalis CEO, The Female Quotient

Mollie Kehoe

Jennifer Pelino

1:00 ^PM

Advances in AdTech How To Drive Brand Innovation With Competitive Social Advertising Intelligence

The Tech Lab Stage presented by Jellyfish

To break through in today’s saturated, fast-paced social world, simply measuring the results at the bottom of the funnel is not enough. It’s critical to also optimize, measure, and quantify consumer top- and mid-funnel engagement. To see and track the buying signals before the click.

Alon Leibovich, Co-Founder and CEO at BrandTotal, will be joined by Rolfe Swinton, Director of Data and Innovation, North America at GfK to discuss:

- How social media measurement and benchmarking — the ability to power decisions with competitors’ social advertising data — enables them to quickly launch disruptive social advertising campaigns, and adapt active campaigns in real-time.

- Creative intelligence strategies they use to make better, smarter content decisions, pivot their creative, and outsmart their competition.

- The importance of granular data — product to product, ad campaign to ad campaign, audience to audience — for making the right social strategic decisions.

- How they stay on the forefront of new trends by identifying whitespace opportunities and avoiding oversaturated spaces.

Alon Leibovich CEO and co-founder, BrandTotal

Rolfe Swinton Director of Data and Innovation, North America, GfK

1:00 ^PM

Name, Image, Likeness, Equity and Empowerment presented by UWG

Great Minds Stage presented by Roundel

This summer the NCAA changed the landscape of college sports forever with the adoption of the name, image and likeness (NIL) policy. A literal game changer, the NCAA is now providing student athletes with new protections and opportunities to make money by selling their NIL rights. Join UWG’s Chair and CEO Monique Nelson and Student Athlete NIL’s CEO and Co-Founder Jason Belzer as they discuss the impact of this legislation for brands and college athletes.

Jason Belzer CEO & Co-Founder, Student Athlete NIL

Monique Nelson Chair & CEO, UWG

Jason Belzer

Monique Nelson

1:00 ^PM

Ready for Growth: How Mondelēz International Scaled Human Connection

AW Studios presented by Amazon Ads

Business-as-usual won’t cut it in a time of flux. You’ve got to be agile enough for today and resilient enough for tomorrow—whether that’s being ready to meet consumer demand, drive full-funnel results, or prepare for a cookieless future.

Join Kate Stanford, Google’s VP for Ads Marketing, to explore a real story of what it means to be ready. Tune in to hear directly from senior leadership at Mondelēz International on how they pivoted their teams that were traditionally built for mass marketing to deliver “empathy at scale.”

Kate Stanford Vice President, Ads Marketing , Google

Jon Halvorson Global Vice President, Consumer Experience, Mondelēz International

Martin Renaud Executive Vice President, Global Chief Marketing Officer, Mondelēz International

Valentina Granci Head of Global Strategy, Mondelēz International

Michael Lampert Global Marketing Data Lead, Mondelēz International

Kate Stanford

Jon Halvorson

1:00 ^PM

Brands & Marketers Riding the Silver Tsunami: Marketing to Consumers 55 and Over

The Creative Showcase Stage

Brand marketers today are laser-focused on catering to the changing consumer habits of Gen Z and Millennials, often missing opportunities with older demographics. But Consumer Cellular & Rain the Growth Agency are harnessing the buying power of Boomers with research and data - monitoring their evolving media consumption habits and more.

Kyle Eckhart & Dan Gallagher of Rain the Growth Agency are joined by Jay Roth of Consumer Cellular to discuss best practices for harnessing the power of the Silver Tsunami consumer.

Jane Crisan President and COO, Rain the Growth Agency

Dan Gallagher EVP of Brand Strategy and Research, Rain the Growth Agency

Jay Roth CMO, Consumer Cellular

Jane Crisan

Dan Gallagher

1:00 ^PM

Moving TV Forward From Pitch to Premiere: Original Content for AVOD

The Screening Room Stage

Join Roku, America's #1 streaming platform and the creator and star of the Zoey’s Extraordinary series to discuss the making of an all new holiday movie: Zoey’s Extraordinary Christmas. Star, Jane Levy, and creator, Austin Winsberg are joined by Roku’s Head of Scripted Content, Colin Davis for a conversation about how content creation is changing in the age of streaming and the successful playbook for developing unique fan favorite ad-supported content.

Ashley Rodriguez Senior Reporter, Insider

Colin Davis Director, Scripted Programming, Roku

Jane Levy Actress, Zoey's Extraordinary Christmas

Austin Winsberg Zoey’s Extraordinary Playlist Show Creator

Ashley Rodriguez

Colin Davis

1:15 ^PM

Future Finders: The Future of the Open Web with Sheri Bachstein

AW Studios presented by Amazon Ads

What is the current state of marketing in today's unprecedented world? What does the future open web look like and how will advanced technology like AI be a catalyst for change? Sheri Bachstein, CEO of The Weather Company and GM of IBM Watson Advertising will share her insight.

Sheri Bachstein CEO of The Weather Company and GM of Watson Advertising and Weather, IBM Watson Advertising

Sheri Bachstein

1:30 ^PM

Health One Mind: A Conversation Around Mental Health In the Workplace

The Innovation Factory Stage presented by Audacy

Employers are increasingly interested in supporting the mental health of employees and their families, especially in the response to the global COVID-19 pandemic, but how can employers translate intention into action? Mental health was already critically underserved prior to the pandemic, and ongoing isolation, loss and barriers to treatment have exacerbated the needs of many. Learn from One Mind at Work, an employer coalition on workplace mental health, about how companies are facing these issues and meeting the challenges of the current environment through flexible support and empathetic leadership, among other strategies.

Daryl Tol Executive Vice President, One Mind

Yael Taqqu Senior Partner, McKinsey & Company

Kathryn Farmer Vice President, Global Benefits, Levi Strauss & Co.

Daryl Tol

Yael Taqqu

1:30 ^PM

DE&I Representing, Activating and Creating A Community of Belonging for the Largest Minority in the World

The Marketplace Stage presented by Walmart Connect

Representation of people with disabilities in the workplace, advertising, media, music and film dramatically lags their representation in society. It's been more than 30 years since the passage of ADA and employment hasn't improved at all because they are rarely represented in the mainstream. Hear from disability pioneers who are working to accelerate change and how they are changing the face of advertising.

Harsh Kapadia Chief Creative Officer, MRM New York

Joanna McElinea Community Manager, Creative Spirit

Keely Cat-Wells CEO and Founder, C Talent and Zetta Studios

Marlene Lieberman Director of Employer Programs, Creative Spirit

Harsh Kapadia

Joanna McElinea

1:30 ^PM

Space: The New Frontier of Advertising

Great Minds Stage presented by Roundel

The race to space is dominating the news – from billionaire joyrides to primetime reality shows. But one mission stands far apart from the rest: Inspiration4, the first all-civilian mission to outer space, which blasted off in September for three days high above the International Space Station and raised more than 200 Million dollars for St. Jude. With so many eyes in the sky, a marketer can’t ignore the opportunity to apply their learnings from earth to space.

Brad Roth President & Partner, Known

Elizabeth Gillan Director of Marketing, Axiom Space

Jeffrey Kluger Editor at Large, TIME

Dr. Sian Proctor Astronaut, Inspiration4

Jeremy Schaap Sports Anchor/Reporter, ESPN

Brad Roth

Elizabeth Gillan

1:30 ^PM

Moving TV Forward Building for the Future of Measurement, Today

The Screening Room Stage

While the industry was busy talking about the future of media, it became a reality. The future of TV and video is here, and stable, reliable measurement across the video consumption footprint – from linear to digital to OTT – has never been more critical. In this one-on-one conversation, USIM's Mitch Oscar will speak with Comscore's Chris Wilson about how modern media measurement must evolve to account for the advancing TV and video landscape, and how the decisions made today will determine the currency of the future.

Mitch Oscar Director of Advanced TV Strategy , USIM

Chris Wilson Chief Commercial Officer, Comscore

Mitch Oscar

Chris Wilson

1:30 ^PM

Brands & Marketers Up, Up and Away! How to Position Travel Brands for Growth in Today’s World

The Creative Showcase Stage

One of the hardest hit industries of the pandemic has been the travel industry, and while travel is up, continued uncertainty is predicted ahead. What’s the new mindset of the traveler and how do you continue to stir their imagination even when they might not be traveling? Learn how to fuel consumers’ love for travel and exploration, and ensure loyalty to your brand and services. So, whether they are traveling now or dreaming for the future, you can be sure to capture their share of mind and, ultimately, share of wallet.

Sariah Dorbin Executive Creative Director, Quigley

Laurinda Rainey Managing Director, United Airlines Cobrand Cards, JP Morgan Chase, JP Morgan Chase

Katie Kempner Founder, Kempner Communications, Creator and Host, "Perspectives with Katie Kempner", Kempner Communications

Luc Bondar Vice President, Marketing & Loyalty and President, MileagePlus® , United Airlines

Sariah Dorbin

Laurinda Rainey

1:30 ^PM

Managing the Multigenerational Workplace

The Virtual Equality Lounge presented by The Female Quotient

With Gen Z being the latest wave of professionals to enter the workforce (and largely during the pandemic), how can managers provide resources and connect them with their multigenerational colleagues while remote? What unique challenges are they experiencing? Join us as we discuss how teams can communicate better and learn from each other's differences, so that everyone is bringing something unique to the table and valuing generational perspectives.

Amber Coleman-Mortley Director Program Development / Partnerships, The Female Quotient

Carlyle Rickenmann Account Coordinator, 160over90

Kate O’Neil Senior Vice President and Social Strategist, Tierney

Taryn Crouthers Chief Operating Officer, ATTN:

Jamie Gutfreund CMO, Whalar

Amber Coleman-Mortley

Carlyle Rickenmann

1:30 ^PM

Innovations Changing Business: Advanced Advertising with Dan Aversano

AW Studios presented by Amazon Ads

Interview with Univision executive.

Dan Aversano SVP, Data, Analytics and Advanced Advertising, Univision Communications Inc.

Dan Aversano

1:45 ^PM

Future Finders: The Future of Audience Measurement with Samba TV CEO Ashwin Navin

AW Studios presented by Amazon Ads

Marketers are demanding more transparent and interoperable measurement solutions to meet the needs of the modern media ecosystem. As the industry breaks free from legacy models, what will this new world of measurement independence look like and how can marketers adapt? Samba TV CEO & Co-Founder, Ashwin Navin, shares his perspective on the long-overdue shift to currencies based on business outcomes and why it has become table stakes for marketers looking to optimize campaign ROI.

Ashwin Navin CEO & Co-Founder, Samba TV

Ashwin Navin

2:00 ^PM

Quantum Marketing: Classical Rules No Longer Apply

Great Minds Stage presented by Roundel

In the 1920s physicists recognized that classical Newtonian theory no longer held in the latest applications like atomic science or astronomy. Similarly, in the 2020s, marketers are realizing that classical marketing rules no longer apply and radical new thinking is required to win in our new world. In this presentation, Chief Marketing and Communications Officer of Mastercard and author of Wall Street Journal Best-Seller ‘Quantum Marketing’, Raja Rajamannar, unveils new rules and thinking to drive marketing leadership, business growth, and customer satisfaction and trust for the future to enable your marketing to make the quantum leap.

Raja Rajamannar Chief Marketing & Communications Officer, Mastercard

Raja Rajamannar

2:00 ^PM

Brands & Marketers The Future of Personalization: Is AI the Answer?

The Creative Showcase Stage

Consumer expectations of relevant and personalized experiences from brands have never been higher, thanks to the rapid adoption of digital touchpoints resulting from the recent pandemic. Delivering on the promise of personalized experiences, however, has never felt more difficult to achieve, as the digital marketing landscape continues to evolve with new privacy and identification technologies emerging everyday.

Jim DeLash Marketing Director, Customer Experience (CX), Professional, GlaxoSmithKline

Mara Greenwald Managing Director, Commerce & Biddable Media, Mindshare

Ali Gwin Product Marketing Leader, IBM Watson Advertising

Mordecai Principal, Mordecai Inc

Jim DeLash

Mara Greenwald

2:00 ^PM

Moving TV Forward Driving TV Performance in a Fragmented Landscape with the Household

The Screening Room Stage

2020 was an explosive year for CTV viewing and with this rapid growth, comes the need to better drive and measure the success of CTV and omnichannel campaigns. With already cookieless environments, like CTV, there needs to be a unifying source to bring together all things TV for marketers to better understand the path to purchase. Learn how the household can unify fragmented TV audiences with reach and frequency across channels and provide advanced target capabilities and advanced measurement reporting.

Chris Vanderhook COO and Co-Founder, Viant

Mike Shields Founder , Shields Strategic Consulting

Stuart Schwartzapfel SVP, Media Partnerships, iSpot.tv

Dan Callahan Senior Vice President of Data Strategy and Sales Innovation, Fox Ad Sales, FOX Corporation

Chris Vanderhook

Mike Shields

2:00 ^PM

Advances in AdTech The Future of Media Innovation is Shopper Intent

The Tech Lab Stage presented by Jellyfish

In this session you will hear the one-of-a-kind journey to bring Target's media measurement platform to life. This keynote explores the unique challenge that Target encountered, and the custom-built technology journey to bring best-in-class measurement to the industry.

Claudia Ahrens Director of Product Management, Roundel

Claudia Ahrens

2:00 ^PM

DE&I Leveraging Data & Analytics to Drive Brand Diversity Initiatives

The Marketplace Stage presented by Walmart Connect

By supporting TV programming that presents diverse casts and themes, we have an opportunity to pave the way for a more representative entertainment landscape—and a better media future for all people. Critical to this mission is understanding the inclusivity of key identity groups in content and how this maps to viewership.

Stacie De Armas Senior Vice President, Diversity, Equity & Inclusion, Nielsen

Maureen Bosetti Chief Partnerships Officer, Initiative

Stacie De Armas

2:00 ^PM

The Future of Entertainment and Representation

AW Studios presented by Amazon Ads

With consumers spending more time engaging with content across various platforms, it’s vitally important that audiences actively engage and are fully represented across our screens. Media holds the power to educate and inspire, to bring people together around common interests and ultimately, to improve the world.

Ava DuVernay, filmmaker and founder of ARRAY, will join Nielsen CEO David Kenny for a conversation focusing on diverse representation in entertainment and the role this plays in identity formation within the industry.

David Kenny Chief Executive Officer, Nielsen

Ava DuVernay Filmmaker and Founder of ARRAY

2:15 ^PM

Lights, Camera, Visibility! Leveraging Inclusive Media to Make Your Brand Shine

The Virtual Equality Lounge presented by The Female Quotient

What messaging will resonate with consumers in 2022, when the world is slated to return to a state of “normalcy?" Join us for a discussion to hear what we've learned from consumers over the past year and a half, and what they expect from the brands they support going forward.

Danielle Kayembe Impact, FQ

Janei' Dortillus 84th Miss Fort Valley State University

Johanna Ferreira Content Director, POPSUGAR Latina

Randall Barnes Founder, HBCU Pulse

Veronica Fabiani Director, Ad Sales Research and Insights, ViacomCBS

Colleen Marks Head of Creative Strategy, Yahoo Creative Studios at Yahoo

Janei' Dortillus

2:30 ^PM

WWE: Ahead of the Curve

Great Minds Stage presented by Roundel

Beloved sports and entertainment brand WWE has always been ahead of the curve. Over the past five decades, WWE has remained a global phenomenon not only by consistently producing exciting, edge-of-your-seat programming, but because its leadership is always looking for ways to be a disruptor as trends in media, live entertainment and sports come and go.

Stephanie McMahon, WWE’s CBO, will discuss how WWE has innovated across platforms over the years and share why brands must constantly take risks in order to thrive.

Michael Gewirtzman Global Programming Director, Advertising Week

Stephanie McMahon Chief Brand Officer, WWE

Michael Gewirtzman

Stephanie McMahon

2:30 ^PM

Advances in AdTech Bid Up Your Video: The Future of TV Is Up for Grabs

The Tech Lab Stage presented by Jellyfish

When the pandemic is done disrupting the TV space, the channels will be changed… permanently. With the rise of new OTT and CTV programming and viewing patterns, we’ll surely be in a new age of dynamic, addressable streaming media, with new ways to transact on content and advertising. Join this session at Advertising Week to hear panelists discuss the new streaming era and how new ways to buy and sell ad inventory will change the game.

Nicole Scaglione VP, OTT and CTV, PubMatic

John Marshall Head of North America Digital Activation, HP

Ashutosh Gangwar General Manager, TV Partnerships, The Trade Desk

Tim Ware Executive Director, Programmatic Ad Revenue, Crackle Plus

Nicole Scaglione

John Marshall

2:30 ^PM

Moving TV Forward TV, Meet Digital

The Screening Room Stage

Building custom audiences, household level targeting, CTV, CPMs…oh my! TV is definitely having its digital moment. However, all of that excitement certainly brings its challenges. How can marketers embracing this moment break through hesitations many in traditional television pose - and perhaps more importantly - when will brands and agencies feel truly comfortable buying multi-screen television audiences.

Brad Stockton SVP, US National Video Innovation, dentsu

Marion Hargett SVP, Agency Partnerships and National Sales, Ampersand

Laura McElhinney Chief Data Officer, Horizon Media

Mike Fisher VP, Advanced TV and Audio, Essence Global

Brad Stockton

Marion Hargett

2:30 ^PM

Innovations Changing Business: Breakthrough Marketing in a Hybrid World with Laura Dames

AW Studios presented by Amazon Ads

Tune in for a conversation with Laura Dames, EVP, Ad Sales Marketing, WarnerMedia. This interview will explore how WarnerMedia’s rich history of storytelling and core of innovation provides brands with compelling fan-first experiences.

Laura Dames EVP of Ad Sales Marketing, WarnerMedia

Laura Dames

2:30 ^PM

DE&I Fuse: Connecting With Your Audience Through Representation and Empowerment

The Marketplace Stage presented by Walmart Connect

While the 2020 census revealed that the US is more racially and ethnically diverse than ever, TV programming continues to under-represent diversity at an alarming rate. Latino-owned Fuse Media has put representation, inclusion & empowerment at the core of its brand. Join Judi Lopez, Head of Content Distribution & Advocacy, and Fernando Romero, Head of Ad Sales, as they discuss how this mission has shaped and inspired the company's programming strategy, advocacy decisions and insights they bring to brand partners.

Matt Scheckner Global CEO, Advertising Week

Judi Lopez Head of Content Distribution & Advocacy, Fuse Media Inc.

Fernando Romero SVP, Head of Sales, Fuse Media Inc.

Judi Lopez

2:30 ^PM

Health Information Hygiene: Combatting Mis- And Dis-Information Online

The Innovation Factory Stage presented by Audacy

There’s no denying that today’s media marketplace is a hotbed for conspiracy theories, false narratives and disinformation. When facts seem malleable and individual headlines dominate in different locales, getting verified information out quickly becomes increasingly difficult. And in a time of crisis, that information can be critical and the difference between life and death.

Kirsty Graham Chair, Edelman Health

Jessica Reis Managing Director, Bully Pulpit Interactive

Kerry Perse Talent Lead, Vaccine Campaign, Ad Council

Amber J. Adams Senior Director, Editorial & Content , Main Street One

Kirsty Graham

Jessica Reis

2:30 ^PM

Brands & Marketers Food E-Commerce: Remapping the Customer Journey

The Creative Showcase Stage

What will the digital consumer experience look like over the next decade and beyond? Join Michael and Jay as they explore how the digital age will shape how, where and when we shop.

Amy Jo Martin Best-selling Author, Host , Why Not Now? Podcast

Michael Stich Partner and CEO of Services, CourtAvenue

Jay Picconatto Global Commerce and Media Lead, General Mills

Amy Jo Martin

Michael Stich

2:45 ^PM

Innovations Changing Business: Supporting Sustainable Representation with Dan Reed

AW Studios presented by Amazon Ads

Facebook's publicized commitment to diverse businesses, creators and nonprofits is just the beginning of the work the company is doing to provide more equitable economic growth opportunities for diverse and historically underserved communities. The session will cover how Facebook is investing and integrating a focus on equity into its business practices, and why this is aligned with Facebook’s core mission and business priorities.

Dan Reed Vice President of Global Media, Sports and Equity Partnerships, Facebook

Dan Reed

3:00 ^PM

Advances in AdTech Programmatic DOOH: A Growing Part of the Omnichannel Mix

The Tech Lab Stage presented by Jellyfish

Brands and agencies are embracing programmatic Digital out of home. Now schedules can be paused and pushed with great ease, as they are in all other digital media. Particularly helpful during the last 18 months programmatic digital out of home is being used increasing my brands and agency as it adds flexibility and agility to their planning processes. A panel of experts looks at the state of the art and what's next on the horizon.

Barry Frey President & CEO, DPAA Global

Lucy Markowitz Sr. VP, Head of US Sales, Vistar Media

Lorenzo Papa CRO, Captivate

Danielle Rind VP Digital Solutions, Talon America

Barry Frey

Lucy Markowitz

3:00 ^PM

Moving TV Forward Unlocking Advertising Opportunities Across CTV

The Screening Room Stage

As audiences continue to migrate from linear TV to Connected TV, so do advertising dollars. Will the hype over CTV ad inventory last? Join Diana Horowitz, SVP of Advertising Sales at fuboTV for a conversation moderated by Howard Homonoff, Senior National Advisor at Grant Thornton, to hear how advancements in CTV -- like the proliferation of OTT content and technology only possible through connected devices -- are fostering a highly engaged and growing cord-cutting audience that can’t be reached through traditional TV.

Diana Horowitz SVP, Advertising Sales, fuboTV

Howard Homonoff Senior National Media & Entertainment Industry Advisor, Grant Thornton

Diana Horowitz

Howard Homonoff

3:00 ^PM

DE&I Resilience, Influence, and Impact of Asian Consumers: Ready to Engage Them?

The Marketplace Stage presented by Walmart Connect

Join the 3AF (Asian American Advertising Federation) for a provocative conversation with leaders discussing the resilience of the Asian American community, and the the challenges and new opportunities emerging post pandemic. It's time to bust the model minority myth and inspire more accurate storytelling of their progress, growing influence and impact.

Patricia Ratulangi Vice President, Global Communications, Diversity, Equity & Inclusion, Nielsen

Elizabeth Campbell Senior Director, US Marketing and Cultural Engagement, McDonalds

Indrajit Majumdar President, 3AF

Patricia Ratulangi

Elizabeth Campbell

3:00 ^PM

Peter Frampton: Do You Feel Like I Do?

AW Studios presented by Amazon Ads

The incredible story of Peter Frampton's positively resilient life and career told in his own words for the first time.

Matt Scheckner Global CEO, Advertising Week

Peter Frampton Musician and Author

Peter Frampton

3:00 ^PM

The World is Ending and It’s Never Been a Better Time to Be in Advertising

Great Minds Stage presented by Roundel

The pandemic has changed the world immensely - the way we work, the way we interact and what we value in life. Dramatic headlines have plagued our lives like the Coronavirus itself, proclaiming the world ending as we know it.

In this session, DDB Global Chief Creative Officer Ari Weiss addresses the unexpected silver linings of the end of the world and why the advertising industry is about to enter its most exciting era yet.

Ari Weiss Global Chief Creative Officer, DDB

Ari Weiss

3:00 ^PM

Brands & Marketers Alright, TikTok - Show Me How To Effectively Plan, Buy, and Measure

The Creative Showcase Stage

More than 1 billion people around the world come to TikTok every month to be entertained, inspired, and discover something new. On TikTok, brands are given an opportunity to connect with their community, market their products, and build their brand presence. In this session, we’ll share how brands of all sizes can reach and connect with a global audience authentically. We’ll walk through how to buy inventory on TikTok, how to measure success, and how to scale on the platform.

Ludovic de Valon Managing Director, Global Native & Brand Advertising Solutions, TikTok

Jorge Ruiz Global Head of Marketing Science, TikTok

Ludovic de Valon

Jorge Ruiz

3:00 ^PM

Find Your Voice: The Importance of Diverse Representation

The Virtual Equality Lounge presented by The Female Quotient

Who wants to hear from people that all look and sound the same? In this session, we'll share why speaking opportunities help propel careers and lead to greater workplace equity. We'll also discuss why having subject matter experts vs. speakers with big titles makes for more engaging content, and why organizers need to curate for diversity of gender, race, age and thought in their programming.

Crystal Worthem Global Director Client & Agency Marketing, Facebook

Michaela Douglas Head, US, Cannes Lions

Ronda Carnegie Chief Innovation Officer, The Female Quotient

Ruth Mortimer Managing Director, Global Education and Development, Advertising Week

Crystal Worthem

Michaela Douglas

3:30 ^PM

Future Finders: The Future of Data Collaboration with Scott Howe

AW Studios presented by Amazon Ads

Hear from Scott Howe, CEO of LiveRamp as he joins us live at Advertising Week New York.

Scott Howe Chief Executive Officer, LiveRamp

Scott Howe

3:30 ^PM

Health A New Wave of Wellbeing: The Rise of Tech-Enabled Healthcare

The Innovation Factory Stage presented by Audacy

How are people around the world thinking about - and accessing - healthcare? The answer is simple: tech. COVID-19 altered every aspect of our lives, including how we address our physical and mental health. With a broader, more holistic approach to wellness it only makes sense that we would leverage technology to help monitor and manage our journeys toward better living.

Carrie Seifer Chief Customer Officer, GWI (GlobalWebIndex)

Carrie Seifer

3:30 ^PM

Brands & Marketers Meet Visa: Reintroducing the Iconic Brand to Everyone, Everywhere

The Creative Showcase Stage

We all know Visa - it’s one of the most ubiquitous, most recognized brands in the world. But did you know that Visa is a brand and a business on a mission to unlock economic access? In this session, you’ll hear how Visa evolved their iconic brand, to communicate that Visa is more than a credit card. And you’ll learn how their brand platform and media strategy came together to successfully reposition Visa as a trusted engine of commerce that provides access to the global economy for everyone, everywhere.

Mary Ann Reilly Senior Vice President, Head of North America Marketing, Visa Inc.

Jacqueline Willemsen Industry Manager, Financial Service, Twitter

Mary Ann Reilly

Jacqueline Willemsen

3:30 ^PM

DE&I Talent for Hire: How Innovative Platforms are Changing the Way We Live – For Good!

The Marketplace Stage presented by Walmart Connect

Seventy years ago, the media industry teamed up with MDA to make history with the first ever 24-hour televised telethon hosted by comedic giant, Jerry Lewis. This legendary event changed the world for good, raising mission awareness and putting a spotlight on those living with disabilities - the largest minority group in the U.S. Since then, MDA has continued to promote adaptive and accessible living by working with media partners Twitch (Amazon) and brands like Verizon and Unilever to amplify awareness. Today MDA goes beyond network television to reach its audience through all forms of media, including gaming and social channels.

As a former fashion designer, Mindy Scheier first advocated for her own child, who has Muscular Dystrophy, and just wanted to be able to wear jeans like every other kid. She then leveraged her expertise to rally the fashion industry to provide more effortless dressing through innovative design solutions by founding Runway of Dreams. In 2016, Tommy Hilfiger Adaptive partnered with Runway of Dreams and made history with the first ever clothing line for people living with disabilities. In 2019 she launched Gamut Management, a talent management company exclusively for people with disabilities, and created a marketplace where business and industries can connect with people living with disability at every step of the value chain.

Technology is a great enabler and equalizer. It provides the means to create and make a difference that ultimately brings lasting progress and transformation. Inclusively is the technology-centered inclusion solution and employment platform for job seekers with disabilities. If you start with inclusion, diversity will follow.

People living with disabilities represent the largest talent pipeline in existence today. Talent for Hire – let us join forces to create an inclusive environment and create lasting change for good!

Kristine Welker Chief of Staff, Muscular Dystrophy Association

Mindy Scheier CEO/Founder, Runway of Dreams Foundation and Gamut Management

Tiffany Meehan Vice President of Marketing, Inclusively

Kristine Welker

Mindy Scheier

3:30 ^PM

Moving TV Forward The Big Picture: Preparing for the Converged Future of TV + Video

The Screening Room Stage

While marketers are keenly aware of the potential opportunities opened by the digitization of television, sorting through and staying on top of the changes in the market is challenging to say the least. Marketers need to take a broader perspective by considering what advertising will look like for all future TV and video.

John Nardone President, Mediaocean

John Nardone

3:30 ^PM

Al Roker - How Hero Content is Transforming Brand Storytelling

Great Minds Stage presented by Roundel

Heroes touch our hearts, fill us with admiration, and make us reconsider our view of the world. Now more than ever, we all need heroes to get us through these times. Join Al Roker and his guests as they discuss how "hero" storytelling attracts audiences, turns fans into customers, improves brand engagement, and communicates social goodwill.

Michael Dunn Executive Vice President , Rogers and Cowan PMK

Susan Jin Davis Social Impact Officer, Al Roker Entertainment

Katherine Pummill Senior Vice President of Branded Content, We Are The Mighty

Al Roker CEO, Al Roker Entertainment

Michael Dunn

Susan Jin Davis

3:45 ^PM

Innovation Changing Business: How ViacomCBS Connects Partners with Diverse Audiences with Debbie King

AW Studios presented by Amazon Ads

Hear from Debbie King, Senior Vice President, Marketing Communications and Culture, Velocity at ViacomCBS as she joins us live from Advertising Week New York.

Debbie King Senior Vice President, Marketing Communications and Culture, Velocity , ViacomCBS

Debbie King

4:00 ^PM

Brands & Marketers 100+ Years in Business

AW Studios presented by Amazon Ads

In this session, attendees will hear from America’s oldest and most-loved household brands that are all celebrating 100 year+ anniversaries in 2021. After a year that tested brand resiliency, expert marketers from brands that have survived other pandemics and disasters discuss how to stand the test of time across a wide range of industries. What makes your company so resilient, what lessons did you learn and how are you planning for the next 100 years?

David Marine Chief Marketing Officer, Coldwell Banker

Jenna Lebel Chief Marketing Officer, Liberty Mutual Insurance

Shannon Lapierre Vice President and Chief Communications Officer, Stanley Black and Decker

David Marine

Jenna Lebel

4:00 ^PM

Brands & Marketers Building Brand Experiences in the Age of Rapid Change & Digital Transformation

The Creative Showcase Stage

Our world, human experiences and how we interact with brands has shifted dramatically in recent months, and will continue to evolve in the years ahead. How can marketers build compelling brand experiences that resonate in our rapidly shifting cultural and media landscape, while also staying true to core brand principles? And, what role do digital properties play in supporting changing consumer and brand imperatives? Learn how marketers are developing highly relevant brand experiences and systems that drive growth.

Scott Watts COO, Tank

Katie Kempner Founder, Kempner Communications, Creator and Host, "Perspectives with Katie Kempner", Kempner Communications

Neena Vicente AVP, Global eCommerce, CELEBRITY CRUISES, INC.

Dmitri Gunn Executive Director, TEDxCambridge

Scott Watts

4:00 ^PM

DE&I Blaq App and LayerUp! present Reimagined CSR: Solving the BIPOC Adaptability Paradox

The Marketplace Stage presented by Walmart Connect

LayerUp! Corporate Stories Series: “Empathy, Transparency & Inclusion (ET&I)” - Adopting a Holistic Approach to Mental Health & Wellness within BIPOC Workforces and Communities.

Hear how this panel discusses how to effectively create the overall strategy to connect with community allies and business leaders. Infusing their motto into their marketing strategies - “We fly higher together!” - they are successfully aligning organizations with cultural competency opportunities through their technology and trusted insights.

Celeste Mosby GM, Learning Solutions & VP, Solution Design, Syneos Health

Esther Yang Executive Director, SUPER HAPPY HEALTHY KIDS INC

Jasmine Cogdel Director of Marketing, BlackTag

Maureen Tokeson-Martin CEO-Founder, Blaq App LLC

Rob Shuter Founder, NaughtyGossip.com

Jocelyn R. Taylor Chief Brand Media Strategist, Founder & CEO, JRT Multimedia, LLC, and LayerUp!

Celeste Mosby

Esther Yang

4:00 ^PM

The Rise of Community Commerce

Great Minds Stage presented by Roundel

Across digital channels, a new kind of shopping experience driven by communities is taking hold. Every day people are sharing entertaining content that features brands and products they love, sparking shopping trends and driving cultural conversations around products new and old alike. We've seen how this unique form of product discovery can clear shelves, and how it empowers brands to engage their communities in an authentic way.

Amy Lanzi Commerce Practice Lead at North America Publicis Groupe, Publicis

Blake Chandlee President, Global Business Solutions, TikTok

Amy Lanzi

Blake Chandlee

4:00 ^PM

Moving TV Forward How data and technology unlock TV’s value

The Screening Room Stage

The increasingly fragmented TV eco-system has a silver lining!

TV companies and their technology partners have built capabilities to deploy new audience targets across all screens- moving past simple age/gender. Enabling them to come to marketers with solutions that drive greater reach of these desired more granular targets. It's the combination of data and technology that unlocks TV's true potential. On the biggest screen in the house -- and every other connected screen.

Dan Aversano SVP, Data, Analytics and Advanced Advertising, Univision Communications Inc.

Ethan Heftman SVP, Advanced Advertising & Digital Sales, A+E Networks

Stacy Daft GM, Commercial and Business Development, AMOBEE

Tim Spengler GM of Advanced TV Solutions, AMOBEE

Ethan Heftman

4:00 ^PM

Health How Music Can Create Positive Social Change with Aloe Blacc

The Innovation Factory Stage presented by Audacy

Musician Aloe Blacc will sit down to discuss the causes that he supports, the ways in which he uses music to create social awareness, and how expression builds connection. Weaving together music and song, it's a session you won't want to miss.

Aloe Blacc Musician

Aloe Blacc

4:30 ^PM

No Kidding! Me Too! Stomping the Stigma of Brain Dis-Ease… with Joe and Daniella Pantoliano

Great Minds Stage presented by Roundel

Each week, Actor Joe Pantoliano and his daughter filmmaker, Daniella Pantoliano have incredibly powerful conversations regarding Emotional Dis-Ease with high profile guests on their podcast, “No Kidding? Me Too!" These discussions provide a glimpse into the lives how we manage day to day challenges of everyday life. These Pair Of Pants have brought a new level of emotional intimacy to the podcast medium. In this conversation, Joe and Dani speak about their ongoing journey into the world of audio, why this project is so important to them, hopefully chipping away at the stigma shame that is often associated with the topic of emotional dis-ease.

Cindy Hsu Anchor, WCBS-TV

Daniella Pantoliano Co-Host , "No Kidding? Me Too!" Podcast

Joey Pantoliano Co-Host , No Kidding? Me Too! Podcast

Cindy Hsu

Daniella Pantoliano

4:30 ^PM

Health Breaking the Stigma, How Tech Is Changing the Tides of Women’s Health

The Innovation Factory Stage presented by Audacy

Join Business Dad and founder of the VC fund Seven Seven Six Alexis Ohanian as he explores the next wave in women’s health - on-demand, accessible tech - alongside two founders at the forefront of this industry. Poppy Seed Health’s Simmone Taitt and Elektra Health’s Alessandra Henderson will join Ohanian in a conversation around the tech and women’s health sector and discuss how they’re smashing the stigma around miscarriage, loss, and menopause in a time when it’s more important than ever to champion for women's health.

Alexis Ohanian Venture Capitalist, Founder, Seven Seven Six

Simmone Taitt CEO & Founder, Poppy Seed Health

Alessandra Henderson Co-Founder & CEO, Elektra Health

Alexis Ohanian

Simmone Taitt

4:30 ^PM

Brands & Marketers Scaling Your Business & Optimizing Campaigns With Performance Marketing Metrics

The Creative Showcase Stage

The Duolingo success story.

Adjust, the mobile marketing analytics platform welcomes Duolingo, the world's #1 language learning app, in this fireside chat with Arthur Jun, Head of Performance Marketing at Duolingo. The discussion will help you learn "How to Successfully Scale Your Business With Performance Marketing Metrics And Better Optimize Marketing Campaigns."

Arthur Jun Head of Performance Marketing, Duolingo

Jenien Lim Head of Customer Success, USA, Adjust

Arthur Jun

Jenien Lim

4:30 ^PM

DE&I The ROI of Inclusivity: Why Hispanics Are the Fastest Path to Brand Growth

The Marketplace Stage presented by Walmart Connect

Join us for an insightful discussion with Alicia Enciso, Chief Marketing Officer at Nestlè USA, on why Hispanics are the fastest path for growth, why some brands are
still missing the opportunity, and what it takes to win with this segment.

Roberto Ruiz EVP, Insights & Analytics, Univision Communications

Alicia Enciso Chief Marketing Officer, Nestlè USA

Roberto Ruiz

Alicia Enciso

4:30 ^PM

Moving TV Forward TV Everywhere: The Future of Video Out of Home

The Screening Room Stage

Leading VOOH experts discuss branding, content and future of media.

Lynnwood Bibbens CEO & Founder, ReachTV

Lynnwood Bibbens

4:30 ^PM

Lessons in Leadership: Interview with WatchMojo's Ashkan Karbasfrooshan

AW Studios presented by Amazon Ads

Coming Soon.

Ashkan Karbasfrooshan CEO, WatchMojo

Ashkan Karbasfrooshan

4:45 ^PM

Future Finders: The Future of Supply Path Optimization with Brian Murphy

AW Studios presented by Amazon Ads

Brian Murphy, the SVP of Demand at OpenX joins us live at Advertising Week New York in this interview to talk about the future of supply path optimization.

Brian Murphy SVP, Demand, OpenX

Brian Murphy

5:00 ^PM

AWConnects presented by Nielsen

Nielsen Delegates Lounge

Share new insights over drinks with colleagues, new friends and partners at the nightly AWConnects Networking Cocktails, presented by Nielsen.

5:00 ^PM

Future Finders: Interview with Nielsen's Jamie Moldafsky

AW Studios presented by Amazon Ads

What are the latest trends in measurement? Hear directly from Nielsen's Chief Marketing Officer Jamie Moldafsky as she gives so insight into whats in store for 2022.

Jamie Moldafsky Chief Marketing And Communications Officer, Nielsen

Jamie Moldafsky

5:00 ^PM

Brands & Marketers Building Bridges: Creating Lasting Connections With Consumers

The Creative Showcase Stage

Join this panel of experts as they explore the ways that brands create more personal connections with their customers, built on originality, authenticity and trust.

Cathy Muldowney SVP of Programmatic Sales, Clear Channel Outdoor

Jeremy Goldman Director, eMarketer Briefing, Insider Intelligence

Mel Furze Sr. Global Director, Customer Science, LinkedIn

Mike DiGiacomo SVP of The Content Room, AMC Networks

Pam Russo EVP and General Manager of Digital, Audacy

Cathy Muldowney

Jeremy Goldman

5:15 ^PM

Future Finders: The Future of Campaign Measurement with Laura Manning

AW Studios presented by Amazon Ads

Lucid’s Laura Manning weights in on the Future of Campaign Measurement.

Laura Manning Sr. Director of Strategic Partnerships, Lucid

Laura Manning

6:30 ^PM

The Future is Female Awards

Peak

The Future is Female Awards is back for its fifth edition, presented by WarnerMedia.

The award show, which debuted at AWNewYork 2019, honors rising stars of the advertising and marketing industry. Winners will be selected based on a combination of proven achievements: demonstrable ability to affect organizational change, commitment to external impact, ability to mentor others and professional endorsements.

Join us as we kick-off AWNewYork with a celebration of female excellence where we get together to honor the women who are the rising leaders of our industry.

Attire: Business Casual

AW Studios presented by Amazon Ads

The Great Minds Stage

The Tech Lab

The Screening Room

The Innovation Factory

The Creative Showcase

The Marketplace

Streaming

Presented byRoku

Responsible Marketing

Presented byZefr

Moving TV Forward

Presented byAmpersand

Health

Presented byHealthline Media

Gaming & Esports

Future is Female

Presented byWarnerMedia

The Future of Programmatic

Presented byViant Technology

DTC & New Business Models

Presented byAudigent

DE&I

Data & Decisions

Presented bySnowflake

Culture

The New Creator Economy

Presented byUnited Talent Agency

Creative Concepts

Business with Purpose

Presented byTrip Advisor

Brands & Marketers

Presented byUnivision

Audio

Presented bySXM Media

Advances in AdTech

Presented byYahoo

Converged TV Measurement

Presented byTVSquared

Ideas & Innovation

Presented byEmodo Inc

Media & Popular Culture

Presented byViacomCBS

Retail & Ecommerce

Search Events