In this session...
In this session you will hear the one-of-a-kind journey to bring Target's media measurement platform to life. This keynote explores the unique challenge that Target encountered, and the custom-built technology journey to bring best-in-class measurement to the industry.
What You'll Learn from This Session...
- Learn how Target’s guest-centric focus shaped Roundel’s media journey.
- Understand the importance of shopper intent and how it can impact your campaigns.
- Get a glimpse into the future of media innovation and see why intent will be key.
