In this session...
It’s time to move past TALKING about inclusive marketing, and start PRACTICING it. For the last 10+ years, the industry has offered little more than lip service on the topic of inclusive marketing. We’re here to hold ourselves - and each other - accountable to practicing what we preach; to centering diverse communities in all aspects of the work we create. Together, we can break the cycle of talk without action.
What You'll Learn from This Session...
- That the responsibility to create more inclusive marketing lies with ALL the players within the advertising ecosystem
- Some of the things brands, agencies, and platforms are doing to better represent and connect with consumers from historically excluded communities
- Ways we can all hold ourselves accountable to ensuring this effort is long-lasting, and creates meaningful change
