In this session...
While the 2020 census revealed that the US is more racially and ethnically diverse than ever, TV programming continues to under-represent diversity at an alarming rate. Latino-owned Fuse Media has put representation, inclusion & empowerment at the core of its brand. Join Judi Lopez, Head of Content Distribution & Advocacy, and Fernando Romero, Head of Ad Sales, as they discuss how this mission has shaped and inspired the company's programming strategy, advocacy decisions and insights they bring to brand partners.
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While the 2020 census revealed that the US is more racially and ethnically diverse than ever, television programming continues to under-represent that diversity at an alarming rate. With 100% of its original series including People of Color in some capacity, minority-owned Fuse Media has put representation, inclusion and empowerment at the core of its brand. Join Judi Lopez, Head of Content Distribution and Advocacy, and Fernando Romero, Head of Advertising Sales, as they discuss how this mission has shaped and inspired the company's content for Fuse and Fuse+, their overall strategy to connect with viewers, advocacy decisions and insights they bring to brand partners.
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