In this session...
In this session, attendees will hear from America’s oldest and most-loved household brands that are all celebrating 100 year+ anniversaries in 2021. After a year that tested brand resiliency, expert marketers from brands that have survived other pandemics and disasters discuss how to stand the test of time across a wide range of industries. What makes your company so resilient, what lessons did you learn and how are you planning for the next 100 years?
This discussion will hone in on what it takes to maintain relevancy during one of the most transformational periods in history and how to keep fresh a brand that already has so many stories. Marketers from Coldwell Banker, Liberty Mutual, Whirlpool and Stanley Black and Decker will discuss leveraging data, social media, stunts and more!
What You'll Learn from This Session...
- Brand Marketing
- Legacy Storytelling