Jenna Lebel

Jenna leads the development and execution of the company’s overall marketing strategy to build the Liberty Mutual Insurance brand, drive efficient and profitable growth, and create frictionless digital experiences for customers.
Jenna joined Liberty in 2013, and has helped build the company’s social, digital, and direct marketing capabilities. She has built-out and oversees an in-house creative agency, Copper Giants, which creates 80% of all consumer-facing work today. Jenna led the launch of the iconic LiMu Emu & Doug campaign which has generated the category’s highest unaided brand awareness growth. Her work has been recognized by consumer and trade publications, and she has won more than three dozen awards including a 2015 Cannes Lions.

Jenna earned her BA from Stonehill College and her MA from Emerson College. She was a member of Boston’s Future Leaders program and was recognized with the 2018 Ten Outstanding Young Leaders Award by the Greater Boston Chamber of Commerce.