In this session...
“TV” carries many definitions these days. How and when consumers watch television has marketers battling with siloed multi-screen media strategies across multiple vendors. It’s time to adopt the premise that whether it’s broadcast, cable, national, local or streaming it’s still ALL TV. How can we approach TV investments as a comprehensive and centralized media strategy across platforms, allowing better outcomes for both brands and consumers alike?
What You'll Learn from This Session...
- Holistic strategies: One campaign, multiple platforms, centralized reporting
- Consumer benefits: How does reach and frequency change cross-platform/how do we really define an ideal R&F
- How the way TV is bought is creating waste, inefficiencies and a poor consumer experience
- What leading brands and agencies are doing to lean in to new data, technologies, and planning to create the future of TV planning and buying.
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