In this session...
Today’s customer journey tends to be complex - researching products, looking at competitors, and then the actual buying experience. Yet, many ad campaigns are designed with only one stage of the funnel in mind. Implementing a Performance Branding strategy brings audience building & sales together, elevating the customer experience & driving return on ad spend.
From creative to e-commerce enablement & online/offline measurement, Kargo, MikMak & Adelaide break down the elements brands need to consider in order to get it right
What You'll Learn from This Session...
- How has the customer journey changed?
- What new ad opportunities are there?
- What is performance-branding?
- What effect does top level metrics have on bottom level metrics?
