In this session...
Amid increased privacy regulations and cookie deprecation, the industry looks to contextual targeting methods to reach audiences. IAS research has shown that when asked, consumers prefer contextually relevant ads. But how do their brains respond? Join IAS and their partners as they discuss the science behind consumer responses to contextually matched advertisements.
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IAS teamed up with Neuro-Insight once again to evaluate how likely consumers are to remember contextually matched ads. Leveraging advanced neurotechnology, IAS measured activity in the memory centers of participants' brains to understand the impact of contextual mapping and how to pair advertising messages with content for optimal response.
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What You'll Learn from This Session...
- The science behind consumer responses
- Unlocking contextual targeting
- Understanding the impact of contextual mapping
