In this session...
The way video content is consumed is changing on a yearly basis. Emerging platforms and new screens are creating greater usage opportunities but also fragmentation and complexity for advertisers.
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The way video content is consumed is changing on a yearly basis. Emerging platforms and new screens are creating greater usage opportunities but also fragmentation and complexity for advertisers. The single best currency to measure the effectiveness of their video investments could be attention.
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What You'll Learn from This Session...
- Time spent with video is globally on the rise but with an increasing fragmentation of video types
- Connected TVs are becoming the #1 device for online video and streaming platforms, will be major competition for big screens
- Measuring attention on each video platform may create a fair currency for video trading
