In this session...
What do the most dynamic creators, the fastest growing startups and the best-loved brands have in common today? They build community. Community has become the “new moat” - a distinct, competitive business advantage for an expanding range of companies and industries. Community is at the heart of meaningfully connecting people, on and offline. It’s a direct line to building trust, deeper engagement, and better experiences - especially for the people and businesses we serve at Facebook. In this session, you will discover:
What You'll Learn from This Session...
- The value of community to brands today
- Examples of communities driving brand loyalty, advocacy, and innovation
- What the future holds for brand communities
