Events: LT 2022 | Calendar / Advertising Week

6:00 ^PM

AW Networking Happy Hour, Presented by Amazon Ads

The Papalote Garden

Share new insights over drinks with colleagues, friends and business partners at the opening happy hour drinks for Advertising Week LATAM, presented by Amazon Ads. Join us at the Papalote in the garden area to enjoy networking in a unique environment.

8:00 ^PM

Paramount Upfront & AWLATAM Opening Gala

The Four Seasons

This is an invite-only event.

Join Paramount for an exciting evening of entertainment, and get to know the talent and their amazing projects that help fuel the consumer connection across the tremendous Paramount ecosystem.

9:45 ^AM

Amazon Ads Welcomes You to Day 1 of Advertising Week LATAM

Amazon Ads Studio Channel — Virtual Only

Santiago Loizaga, General Manager of LATAM at Amazon Ads, joins Advertising Week LATAM live from the Amazon Ads Studio in Mexico City. He will kick off Day 1 of the conference by offering a look ahead at the conference’s programming and providing his take on how to tie content strategies to commercial outcomes.

Santiago Loizaga General Manager, LATAM, Amazon Ads

Santiago Loizaga

10:00 ^AM

From Paper to Reality

The Great Minds Stage, Presented by Mercado Ads

This session will address the evolution and development of an enterprise from the perspective of two leading actresses in communication from social networks.

Juana Arias Founder, Juana-Juana

Mariana Zaragoza Founder, Limonetta

Edu Maruri Content Creator / Actor

Juana Arias

Mariana Zaragoza

10:00 ^AM

Data & Decisions Rappi Monetization: The Retail Media Platform That is Transforming the Market

The Innovation Factory, Presented by Pluto TV

Would you like to know why Unilever, Nestlé and Sanofi prefer Rappi as their strategic ally to drive the exponential growth of their brands? In our panel, we will have 3 important guests who will tell us, from their experience, why they have chosen Rappi as a fundamental piece to achieve extraordinary results.

Sebastian Alejandro Jaramillo Global Head of Pharma, Care and Beauty. Rappi Partner, Rappi

Estela Adriana Diaz Sifuentes Head of eCommerce, Nestlé

Estefania Lupercio Digital Transformation Lead Ice Cream Latin America and Mexico, Unilever

Mariana Trejo Ecommerce Head , Sanofi

Sebastian Alejandro Jaramillo

Estela Adriana Diaz Sifuentes

10:00 ^AM

Streaming Live: From Paper to Reality

Amazon Ads Studio Channel — Virtual Only

This session will address the evolution and development of an enterprise from the perspective of two leading actresses in communication from social networks.

Edu Maruri Content Creator / Actor

Juana Arias Founder, Juana-Juana

Mariana Zaragoza Founder, Limonetta

Edu Maruri

10:15 ^AM

Content, Media, & Entertainment UGC and Technology: Authenticity at Scale for Brands Bonding with Consumers

The Creative Showcase, Presented by Heineken

Join Alejandro Ventura, International Business Development Manager at Shutterstock, and Juan José Artero, CEO of Hitsbook, to dive into UGC, the phenomena that exploded in the last couple of years and learn how this unconventional resource is rapidly evolving to help brands connect with audiences with speed, breadth, authenticity and safety.

Alejandro Ventura International Business Development Manager, Shutterstock

Juan José Artero CEO, Hitsbook Group

Alejandro Ventura

Juan José Artero

10:30 ^AM

Shingy Speaks: Lessons from Raja Rajamannar

Amazon Ads Studio Channel — Virtual Only

Join David Shing — aka Shingy — as he takes you on a journey through everything you need to know in the world of marketing...delivered with his own special twist. For this session broadcast online, he will be taking a look at the lessons from Quantum Marketing expert Raja Rajamannar, the chief marketer at Mastercard.

Raja Rajamannar CMO, MasterCard

Raja Rajamannar

10:45 ^AM

Retail Media, What's Behind the Boom?

The Great Minds Stage, Presented by Mercado Ads

The advance of e-commerce and the development of digital advertising pose a great challenge. Leaving behind the traditional media map, renewing the mindset and understanding that Retail Media has arrived to shake up branding and performance strategies. Can we move as fast as this transformation requires?

Matías Carracedo Director, Mexico, Mercado Ads

Matías Carracedo

10:45 ^AM

Data & Decisions Fast Forward to FAST

The Innovation Factory, Presented by Pluto TV

Pluto TV offers more than 25,000 hours of content in over 130 curated channels ranging from movies, entertainment, series, lifestyle, kids and family, comedy, sports, e-gaming and curiosities. The content strategy behind this mountain of entertainment is only possible with an extensive library and acquisitions, always thinking about the different types of users that enjoy Pluto TV's free streaming.

Eddy Arias VP International Content Partnerships, Paramount

Alvaro Cueva Journalist

Eddy Arias

Alvaro Cueva

10:45 ^AM

Interview: Sebastián Patrón, Associate Director at AWLATAM

Amazon Ads Studio Channel — Virtual Only

Sebastián Patrón, Associate Director at AWLATAM, joins our studio host to talk about the highlights of The Week and the importance of bringing our community together.

Sebastián Patrón Director , Advertising Week LATAM

Sebastián Patrón

11:00 ^AM

Content, Media, & Entertainment Representation Matters: The Power of Inclusion in Advertising

The Creative Showcase, Presented by Heineken

We live in a visual world where images and videos have the power to shape ideas and alter perceptions. When consumers, especially those underrepresented, feel seen in media and advertising, it matters. Why? Because authentic representation not only generates feelings but drives action. In this workshop, you will learn how to prevent tokenism and get representation right. (This session will be bilingual)

Tristen Norman Head of Creative Insights, The Americas, Getty Images and iStock

Nikki Darden Head of Global Marketing Integration, DEI Brand Strategy, and Internal Brand Engagement, Citi

José Antonio Aguilar Contreras Founder & Director, RacismoMX

Carol H Journalist & Antiracist Activist

Tristen Norman

Nikki Darden

11:00 ^AM

Interview: Andreas Waldmann, Marketing, Growth and Partnerships at Clara

Amazon Ads Studio Channel — Virtual Only

Andreas Waldmann, Marketing, Growth and Partnerships at Clara, joins us in the studio for a conversation with our host.

Andreas Waldmann CMO, Clara

Andreas Waldmann

11:15 ^AM

Exclusive Digital Session: Ahead of the Curve — Gary Vaynerchuk

Amazon Ads Studio Channel — Virtual Only

Throughout the course of his career, Gary Vaynerchuk has always been ahead of the curve. It started in 1996 when he transformed his family's wine business into one of the most successful e-commerce liquor stores in the country.

Next, Gary became one of the most influential and prolific content creators on the Internet. Today, his endeavors are endless. He’s a global advertising, media, publishing and retail powerhouse, and through it all, he has remained grounded.

From his perspectives on entrepreneurship, to social media, to NFTs and beyond, we’ll speak to Gary about the things he did right, the things he’s done wrong and the lessons that he’s learned along the way, and we’ll look to the future for his always on point predictions.

Gary Vaynerchuk CEO & Co-Founder, VaynerMedia

Michael Gewirtzman Global Vice President, Programming, Advertising Week

Gary Vaynerchuk

Michael Gewirtzman

11:30 ^AM

Data & Decisions The Importance of Measurement in the Conversion Funnel for App Campaigns

The Innovation Factory, Presented by Pluto TV

When planning your marketing campaigns to grow your app, it is necessary to understand and measure each step of the mobile conversion funnel correctly. Get insights and advice from our experts on how to drive better results when it comes to app campaigns.

Jesús Adrián Juárez Álvarez Sales Director, LATAM, Adjust

James Bonnet Camacho Performance Marketing Manager, UnDosTres

Diana Alavez Marketing Project Manager, UnDosTres

Rafael Camargo Peña Head of Media Buying, Leadgenios Agency

Jesús Adrián Juárez Álvarez

James Bonnet Camacho

11:30 ^AM

Content, Media, & Entertainment Culture Next: The Young Generations and Digital Audio

The Great Minds Stage, Presented by Mercado Ads

In this session, we will present the latest audio consumption trends among the young generations in Mexico and how these insights help brands build connections with them through Spotify.

Diana Ramírez Head of Advertising Sales Spotify LATAM, Spotify

Andrea Cano Host Niñas Bien podcast (panelista)

Fernanda de Orduña Host of Niñas Bien podcast (panelista)

Leon Leiden Artist

Diana Ramírez

Andrea Cano

11:45 ^AM

NFTs and the Future of Brand IP

Amazon Ads Studio Channel — Virtual Only

Influential and beloved NFT projects, like Doodles, are forever changing the relationship between consumers and brands. For the first time, collectors who own a piece of projects they’re passionate about are also joining engaged fan communities — and meaningful brands are being built around new IP at record speed.

As the ecosystem evolves, brands are entering an exciting new era of NFTs — moving beyond PFPs, and into projects characterized by utility, engagement, creativity and deeper connection.

In this fireside chat, join OpenSea CEO Devin Finzer and Doodles CEO Julian Holguin to discuss the changing face of IP in web3 — and what legacy brands can learn from those emerging on the blockchain.

Devin Finzer OpenSea, Co-Founder & CEO

Julian Holguin CEO, Doodles

Devin Finzer

Julian Holguin

12:15 ^PM

Data & Decisions Digital Ethics: Towards a Responsible Future in a DOOH Context

The Innovation Factory, Presented by Pluto TV

New technologies are arriving at an unprecedented rate, redefining what we now consider normal. The future is upon us, and we are only beginning to grasp the impact some of these will have on our daily lives.

For the advertising and media industries, many of these represent new opportunities and challenges; understanding them is essential to be able to both reap the benefits and build a responsible and ethical environment for audiences.

Mario Guzmán Marketing Director, JCDecaux

Haruyo Rodulfo Commercial Director, JCDecaux

Mateus Bolson Ruzzarin AI Consultor, Mindshop AI Consulting

Mario Guzmán

Haruyo Rodulfo

12:15 ^PM

Latin America's Unicorn CMOs

The Great Minds Stage, Presented by Mercado Ads

Kavak is Latin America’s highest-valued startup with an $8bn valuation. Meanwhile, Clara was the fast ever startup in Latin American history to reach Unicorn status. Join Nicolás Fernandez, CMO at Kavak, and Andreas Waldmann, CMO at Clara, at AWLATAM for a conversation about how to effectively build brands for emerging businesses undergoing rapid growth. Join us for this masterclass in marketing at speed and scale.

Nicolás Fernandez CMO, KAVAK

Andreas Waldmann CMO, Clara

Sebastián Patrón Director , Advertising Week LATAM

Nicolás Fernandez

12:15 ^PM

Digital Replay: The Importance of Mindfulness in 2022 with Ten Percent Happier's Dan Harris and Mashable's Rebecca Ruiz

Amazon Ads Studio Channel — Virtual Only

Join New York Times bestselling author Dan Harris and Mashable's Senior Features Editor Rebecca Ruiz as they discuss everything from the growing need for mindfulness and meditation in 2022, how to stay hopeful during a depressing and constant news cycle and how lovingkindness meditation can help you be less of a jerk to yourself (and ultimately, others).

Dan Harris Co-Founder, Ten Percent Happier

Rebecca Ruiz Senior Features Editor, Mashable

Dan Harris

Rebecca Ruiz

12:30 ^PM

Content, Media, & Entertainment What’s Next for CTV

The Creative Showcase, Presented by Heineken

CTV’S maturity varies between regions. PepsiCo, Samsung Ads and Anagram join MediaMath to discuss the state of connected-TV advertising across LATAM, examine key market drivers and developments and explain how to effectively reach consumers across screens in 2023 and beyond.

Guillermo Abud General Manager LATAM, MediaMath

Donny Aguilar Director Mexico LATAM, Anagram

Jonathan Scarpetta Media Director, PepsiCo Mexico Foods

Guillermo Abud

Donny Aguilar

12:45 ^PM

AWExplains: Metaverse

Amazon Ads Studio Channel — Virtual Only

Janet Balis, who leads EY Consulting professionals in the Americas focused on the customer agenda and revenue growth, including commercial excellence, customer experience and product innovation and also leads the EY CMO practice, explains the metaverse. What is it? Why does it matter?

Janet Balis Partner/Principal and Leader of Strategy Consulting for Media & Entertainment, Ernst & Young LLP

Janet Balis

1:00 ^PM

Reinventing the Ad Experience: From Content to Cart

The Great Minds Stage, Presented by Mercado Ads

With industry changes unfolding that will impact how advertisers reach consumers, the strategic use of content can help brands continue to deliver ad experiences customers actively want to engage with.

This panel will showcase campaigns in which content influenced decisions on channel choice, creative design, and audience-building strategy, helping brands raise awareness, drive business results and create connections with their customers.

Carlos Fanjul General Manager, Mexico, Amazon Ads

Joab Galindo Head of Sports and Transactional, Prime Video Mexico

Georgina Rodríguez Marketing Director, Uber Mexico

Marina Günther Chief Executive Officer, Mexico and LATAM, MediaCom

Luis Pedro Estrada Media Consumer & Shopper Director, Mexico, The Coca-Cola Company

Carlos Fanjul

Joab Galindo

1:00 ^PM

Data & Decisions The Value of Sell-Side Data Activation in the Modern Advertising Era

The Innovation Factory, Presented by Pluto TV

Today’s digital advertising market looks remarkably different amid shifting trends, from the acceleration of video, to targeting migrating toward data sources, to the deprecation of the third-party cookie and beyond.

We’re on the verge of a true digital advertising revolution — one in which buyers have greater control over their inventory to drive superior performance. A key pillar of this revolution is supply path optimization (SPO). As buyers look to optimize ad spend through SPO, activating data on the sell-side will position them for continued success in 2023 and beyond.

In this session, Alex Burkard, Senior Account Executive, Advertiser Solutions at PubMatic, will discuss the importance of sell-side targeting for buyers and sellers, touching on the evolution of SPO and how all sides can come together to create a stronger, sustainable and privacy-safe advertising ecosystem.

Sebastián Patrón Director , Advertising Week LATAM

Alex Burkard Senior Account Executive, Advertiser Solutions, PubMatic

Alex Burkard

1:00 ^PM

Streaming Live: Reinventing the Ad Experience — From Content to Cart

Amazon Ads Studio Channel — Virtual Only

Watching this session from home or the office? Join this Amazon Ads session streaming live from the Great Minds Stage at Advertising Week LATAM.

With industry changes unfolding that will impact how advertisers reach consumers, the strategic use of content can help brands continue to deliver ad experiences customers actively want to engage with.

This panel will showcase campaigns in which content influenced decisions on channel choice, creative design, and audience-building strategy, helping brands raise awareness, drive business results and create connections with their customers.

Carlos Fanjul General Manager, Mexico, Amazon Ads

Joab Galindo Head of Sports and Transactional, Prime Video Mexico

Georgina Rodríguez Marketing Director, Uber Mexico

Marina Günther Chief Executive Officer, Mexico and LATAM, MediaCom

Luis Pedro Estrada Media Consumer & Shopper Director, Mexico, The Coca-Cola Company

1:10 ^PM

Leveraging Ad Verification to Drive Real Outcomes

The Innovation Factory, Presented by Pluto TV

Today’s evolving and fragmented digital ecosystem has led to challenges in the way advertisers reach their audiences and measure success. That’s why verification companies like DoubleVerify have made it possible to measure both quality and performance uniformly across platforms, formats and devices around the world. These advancements in technology are becoming even more vital as advertisers tackle both economic and political turmoil and begin to demand better measurement in booming channels like CTV and social.

Sebastián Patrón Director , Advertising Week LATAM

Jaime Valdes Enterprise Sales Director, DoubleVerify

Jaime Valdes

1:15 ^PM

Content, Media, & Entertainment How to Build Original Content Strategies for TV Streaming

The Creative Showcase, Presented by Heineken

The landscape for branded content continues to change and grow in Latin America. Original content gives advertisers the chance to go beyond a traditional ad spot to be more compelling to streaming-first audiences. Hear from David Eilenberg, Roku's Head of Roku Originals, to talk about the opportunity to break through to Spanish-speaking viewers.

David Eilenberg Vice President and Head of Roku Originals, Roku

Luis GyG Journalist, Content Creator and Speaker

David Eilenberg

Luis GyG

1:30 ^PM

Interview: Luis Gutiérrez Cornejo, Regional Commercial Director Self Services, Adsmovil

Amazon Ads Studio Channel — Virtual Only

Luis Gutiérrez Cornejo, Regional Commercial Director Self Services at Adsmovil joins us in studio for a conversation with our host.

Luis Gutiérrez Cornejo Regional Commercial Director Self Services, Adsmovil

Luis Gutiérrez Cornejo

1:45 ^PM

Influence: The Gen Z Superpower

The Great Minds Stage, Presented by Mercado Ads

Mariana Sanz and 3 global brands will share information on Gen Z that all marketers should be paying attention to.

Mariana Sanz CEO , Latin America & General Manager, Mexico, Edelman

Jose Luis Leyva Global VP, Communications, Grupo Bimbo

Naxla Mina Gaming Marketing Lead for Xbox LATAM, Xbox

Adriana Mantilla Regional Manager, Mexico, Central America and Caribbean, Booking.com

Mariana Sanz

Jose Luis Leyva

1:45 ^PM

Data & Decisions Marketing During a Recession: Finding the Upside of an Economic Downturn

The Innovation Factory, Presented by Pluto TV

Brands and advertisers just now settling into a post-COVID marketing rhythm could be facing another major disruption, this time in the form of a global recession, and as consumers adjust their spending to adapt to inflation and higher interest rates, many brands and advertisers are following suit.

Marketers focused on mitigating the impact of a recession and maximizing the effectiveness of their marketing budgets need to think of — and spend for — the recovery.

Julia Sant Ambrosio Latam Marketing Effectiveness & Planning Leader, Nielsen

Julia Sant Ambrosio

1:45 ^PM

Digital Replay: What Can Companies Do to Help in a Time of Crisis?

Amazon Ads Studio Channel — Virtual Only

As 2022 draws to a close, it feels like we are seeing more crises than ever before. The number of people forcibly displaced from their homes stands at 90M, climate change threatens the future of our planet, and it is estimated that more people are living in poverty than ever before post-pandemic.

So, as brands, marketers and humans — what can we do? How can we help and partner with organizations on the frontline beyond pithy headlines to help shape meaningful long-term solutions that will make a difference to society and allow employees to be a part of progress?

2:00 ^PM

Content, Media, & Entertainment Ask Why: Brand Purpose and Creativity in the War Against Noise

The Creative Showcase, Presented by Heineken

Is your brand saying enough? The rise of modern media brings opportunity but also a great challenge: cutting through the noise. As the audience gets used to advertising, brand purpose and creativity become absolutely essential.

Join MPV Group as we explore what we have learned through working with global brands via our experience in creative development, strategy, influencer management and talent that succeeds in reaching millions of people at a time by asking one simple question: WHY?

Mauricio Peréz Vargas , MPV Management

Miguel Abrego , PORCIENTO

Jonathan Kubben , MPV Management

Mauricio Peréz Vargas

Miguel Abrego

2:15 ^PM

Digital Replay: From Screen to Page: How Marvel is Redefining Viewer Engagement with QR Codes

Amazon Ads Studio Channel — Virtual Only

When Marvel Studios’ “Moon Knight'' debuted on Disney+, Marvel Entertainment worked with Marvel Studios to create an interactive experience for viewers that would help expand their knowledge of Marvel’s comic book history and characters. It led to QR Codes being strategically placed in the background of scenes that, when scanned, treated viewers to a weekly free digital comic featuring Moon Knight, thanks to the Marvel Unlimited digital comics subscription service.

Toby Gabriner CEO, Bitly

Jessica Malloy VP of Marketing, Digital Media, Marvel Entertainment

Toby Gabriner

Jessica Malloy

2:45 ^PM

Digital Replay: From Languishing to Thriving — Solving the Burnout Crisis

Amazon Ads Studio Channel — Virtual Only

The stress and burnout epidemic continues to spread, even as the issues of employee well-being and mental health have moved to the top of the agenda for companies around the world. Today’s employees are navigating hybrid work, geopolitical instability, social unrest and economic uncertainty. The result is an unprecedented strain on mental health and well-being.

Arianna Huffington, founder and CEO of Thrive Global, is joined by Kerry Dryburgh, EVP, People & Culture, BP; Kathleen Hogan, Chief People Officer & EVP, Human Resources, Microsoft; and Kim Lupo, SVP & Global Head, Total Rewards, Walmart; to explore what companies can do to ensure their people are motivated, engaged, enthusiastic and thriving despite today’s uniquely challenging environment.

Arianna Huffington Co-founder of The Huffington Post and CEO of Thrive Global, The Huffington Post Media Group

Kathleen Hogan Chief People Officer & EVP, Human Resources, Microsoft

Kerry Dryburgh EVP, People & Culture, BP

Kim Lupo SVP & Global Head, Total Rewards, Walmart

Arianna Huffington

Kathleen Hogan

3:15 ^PM

Data & Decisions It’s Time to Get Started with Your First-Party Identity Strategy

The Innovation Factory, Presented by Pluto TV

Third-party identity resolution is under siege. Two of the three biggest browsers now block third-party cookies, and one of the two leading mobile operating systems limits data collection and sharing from devices. Third-party identifiers can no longer deliver the scale and results advertisers need. Join this session to learn how to get started with first-party identity to drive real results from your marketing and advertising and be poised for success — today and tomorrow.

Andres Gutierrez Regional Chief Client Officer, Kinesso

Juan Becerra Director of Solutions, Acxiom

Andres Gutierrez

Juan Becerra

3:15 ^PM

Digital Replay: The Awakened Life to the Soul of Leadership

Amazon Ads Studio Channel — Virtual Only

Join New York Times bestselling author Deepak Chopra as he guides you on how to wake up to new levels of awareness that will ultimately cultivate a clear vision, heal suffering in your mind and body, and help recover who you really are.

• Are we in the midst of a major paradigm shift in science?
• How does our understanding of consciousness as pure potentiality enhance our capacity for intuition, creativity, conscious choice-making, healing, and the awakening of dormant potentials such as non local communication and non local sensory experience?
• How does our understanding of consciousness also enhance our capacity for total well-being (physical, emotional, spiritual, social, community, financial and ecological)?
• In the midst of widespread trepidation, what are the new goals that each of us might start pursuing right now?

Chopra will address these questions as well as practical ways to experience transformation and healing.

Deepak Chopra Founder and Bestselling Author, The Chopra Foundation and Chopra Global

Deepak Chopra

3:30 ^PM

Content, Media, & Entertainment Behind the Music: Building a Brand, with Sprite

The Creative Showcase, Presented by Heineken

We know that music can be a very powerful tool to connect with consumers and have your brand be relevant in the everyday lives of consumers; especially for certain brands. Sprite is one of those brands. In this conversation with Sprite Brand Marketer Moises Montiel, we’ll talk through what Sprite built with their Limelight program, why and some of the challenges, successes and learnings they’ve had.

Samantha Parvin Owner & Director, Parvin Music

Moises Montiel Brand Strategy Senior Manager, Sprite LATAM

Samantha Parvin

Moises Montiel

3:45 ^PM

Interview: Gabriela Fenton, Head of LATAM, VaynerMedia

Amazon Ads Studio Channel — Virtual Only

Gabriela Fenton, Head of LATAM, VaynerMedia joins us in our studio for a conversation with our host.

Gabriela Fenton Head of LatAm, VaynerMedia LatAm

Gabriela Fenton

4:00 ^PM

Data & Decisions How One LATAM Startup and a Global MarTech Giant are Transforming Advertising

The Innovation Factory, Presented by Pluto TV

The future of people-based marketing in Latin America is here. Join Retargetly Co-Founder and CEO, Daniel Czaplinski, and Epsilon EVP of Global Data Partnerships, Kate Sirkin, as they discuss what the acquisition of Retargetly means for brands and consumers across Latin America and how the two companies will work together to better reach people with relevant messages and ads across the open web.

Daniel Czaplinski CEO and Co-Founder, Retargetly

Kate Sirkin EVP, Global Data Partnerships, Epsilon

Daniel Czaplinski

Kate Sirkin

4:00 ^PM

Content, Media, & Entertainment GenZ and Eliot Media: An Annual Understanding and Approach Study

The Great Minds Stage, Presented by Mercado Ads

Understanding an entire generation on the basis of their desires and dreams helps brands to be present in the daily awakening of Generation Z and not fall asleep on a plan.

Diego Plaza Managing Director FCO Group and Co-Founder Eliot Media., FCO Group

Diego Plaza

4:15 ^PM

AWExplains: Cryptocurrency

Amazon Ads Studio Channel — Virtual Only

Join Advertising Week guest tutor Sam Ewen, CoinDesk's SVP and head of CoinDesk Studios, for a speedy explainer on the world of cryptocurrency. What is it really? Why should marketers and brands care? AWExplains gets you up to speed on a trending topic in less time than it takes to drink your cup of coffee.

Sam Ewen SVP, head of CoinDesk Studios, CoinDesk

Sam Ewen

4:30 ^PM

Interview: Moises Montiel, Head of Brand for Sprite LATAM

Amazon Ads Studio Channel — Virtual Only

Moises Montiel, Head of Brand for Sprite LATAM joins us in studio for a conversation with our host about the brand and its marketing strategy.

Moises Montiel Brand Strategy Senior Manager, Sprite LATAM

4:45 ^PM

Listen! Stop Making Ads

The Great Minds Stage, Presented by Mercado Ads

Consumer attention has shifted, and a new marketing approach is needed to reach those consumers — one which focuses on relevance over reach and is predicated on where the consumer’s attention is.

In this session, Head of VaynerMedia LatAm Gabriela Fenton and PepsiCo's Rosalina Tornel will discuss how this approach is needed in today’s modern marketing landscape, giving practical examples and steps in order to drive the most relevance for your brand.

Gabriela Fenton Head of LatAm, VaynerMedia LatAm

Rosalina Tornel VP & General Manager Gamesa-Quaker-Sonric’s Mexico and Biscuits Latam, PepsiCo Latin America

Rosalina Tornel

4:45 ^PM

Data & Decisions Is Media a Commodity? First-Party Data as the Present and the Future

The Innovation Factory, Presented by Pluto TV

Thanks to the fact that the media has become a commodity, data has gained a very important value, which is why for years now everyone has been talking about it. The challenge is to move from words to action: how not only to have it but to use it, activate it and get results.

Luis Gutierrez Regional Commercial Director Self Services, Adsmovil

Luis Gutierrez

4:45 ^PM

Interview: Carlos Corona, Managing Partner, Macarta

Amazon Ads Studio Channel — Virtual Only

Carlos joins us on the studio to discuss the changing ecommerce scene in Latin America, how you should utilize marketplaces most effectively and the future of retail media.

Carlos Corona Managing Partner, Macarta

Carlos Corona

5:00 ^PM

Content, Media, & Entertainment Technology in the Success of Cross-Media Strategies

The Creative Showcase, Presented by Heineken

Consumers today are exposed to millions of stimuli as a result of the hyper-connected world in which we live, a world in which brands fight daily battles, not with their natural rivals, but to try to be heard and become relevant within a context that is oversaturated communicatively.

Daniela Martínez SVP Ad Sales and Corporate Strategy, A+E Networks, Latin America

Daniela Martínez

5:00 ^PM

Shingy Speaks: Influencers Collaborating with Brands

Amazon Ads Studio Channel — Virtual Only

Join David Shing — aka Shingy — as he takes you on a journey through everything you need to know in the world of marketing...delivered with his own special twist. This time he reflects on influencer relationships with brands.

David Shing Digital Prophet, Shingy

David Shing

5:15 ^PM

Amazon Ads Studio Daily Wrap Show

Amazon Ads Studio Channel — Virtual Only

Join our host in the Amazon Ads Studio for a wrap of the day at Advertising Week LATAM, along with some highlights and entertaining anecdotes.

5:30 ^PM

LATAM's Most Influential Marketing Leaders

The Great Minds Stage, Presented by Mercado Ads

What does every marketer need to know right now? We are joined by award-winning Mauricio Pallares, CMO at BBVA and Mateo Losada, Chief Growth Marketing Officer at Rappi, for a high-level discussion about the biggest issues on the marketing agenda right now. What strategies and techniques should you be using to succeed? How much of your time should you spend experimenting to stay ahead of competitors? We ask all the questions that you really want to know.

Mateo Losada Chief Growth Marketing Officer, Rappi

Mauricio Pallares CMO, BBVA

Raul Ferraez CEO of Líderes Mexicanos Magazine y FCO Group, FCO

Mateo Losada

Mauricio Pallares

5:30 ^PM

Data & Decisions Quality as the New Media Currency: Protecting Your Brand Values and Driving Media Efficiency

The Innovation Factory, Presented by Pluto TV

Ensuring media quality and performance across all advertising campaigns is becoming increasingly challenging for brands, especially as data privacy regulations begin to tighten. That’s why it’s vital for advertisers to establish a baseline of media quality across their campaigns to not only protect brand equity but also to reduce media waste and increase efficiencies. From there, it’s time for new thinking and innovation when it comes to audience engagement and performance measurement.

Armando Rodriguez RVP, Latin America, DoubleVerify

Andreina Palacios Global Digital and CX Director, Grupo Bimbo

Carlos Rojas CEO, IPG

Valentin Martinez Programmatic Lead LATAM, Colgate

Emilia Reyes Head of Media & Precision Marketing, BDF

Armando Rodriguez

Andreina Palacios

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