In this session...
Ensuring media quality and performance across all advertising campaigns is becoming increasingly challenging for brands, especially as data privacy regulations begin to tighten. That’s why it’s vital for advertisers to establish a baseline of media quality across their campaigns to not only protect brand equity but also to reduce media waste and increase efficiencies. From there, it’s time for new thinking and innovation when it comes to audience engagement and performance measurement.
What You'll Learn from This Session...
- Establishing a single quality “currency” across campaigns.
- Examining privacy-friendly approaches to reach engaged audiences at scale in the most efficient way.
- Capturing and capitalizing on key attention metrics to predict and drive performance.
