Carlos has been leading transformation initiatives across the region in order to help the agencies’ operations and their leaders get to the next level according to the challenges the industry is facing now. World-class standards of client service and technology have been his focus through different projects such as Clusters (Off-shoring), Center of Excellence, Automation, Dashboarding, Process Redesign, etc.
Currently, Carlos leads IPG Mediabrands Mexico. He arrived a year ago and is re-building IPG MB under a cutting-edge and dynamic vision and holistic strategy that has allowed him to reshape the business and take the network to its true potential in the market. His truly innovative background has contributed to enhancing capabilities that joined to his business development skills and created a sustained transformational path based on strong relationships with his consulting and technology approach & dynamic and strategic view to tackling marketing challenges.