Valentin Martinez

I have been in the digital world for more than 9 years, so I have learned to adapt to the technological development that we as humanity have adapted over the years, not only in an advertising environment but as a transformation in consumption habits and use that today we are immersed as users.

I have learned over time that today information is becoming more accessible, that the volume in just two years has grown exponentially and that there is no way that we can not be found in an off or on environment, however, I also learned that the data by themselves do not have the answers that as marketers we consider, that if they are not contextualized or humanized they are still vague data and that most importantly if they are not activated and scalable they lose all value.