In this session...

Consumers today are exposed to millions of stimuli as a result of the hyper-connected world in which we live, a world in which brands fight daily battles, not with their natural rivals, but to try to be heard and become relevant within a context that is oversaturated communicatively.

What You'll Learn from This Session...

  1. The use of technology in the homogenization and understanding of audiences in Cross media strategies allows the design to increase the effectiveness of campaigns.
  2. Linear media are highly effective tools when used in performance strategies, if integrated with the right conversion channels.
  3. It is possible to develop massive campaigns with multipurpose objectives ensuring a high degree of effectiveness.

Presented with


Daniela Martínez SVP Ad Sales and Corporate Strategy A+E Networks, Latin America

Event Details

Event Type Session