In this session...
Mariana Sanz and 3 global brands will share information on Gen Z that all marketers should be paying attention to.
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In this forum, we'll share some of the exclusive findings from Edelman's latest research, "The Power of Gen Z, Gen Z at Work and The New Cascade of Influence." We will start a conversation with some of the brands that are leading the way in how they are engaging Gen Z today.
The world today follows a pattern of behavior — from what we watch, to what we buy, to what we listen to, to what we wear — and the decision is Generation Z's to make.
While not everyone is an influencer, at least every one today is pushing us to rethink how we understand the day-to-day of what we do.
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What You'll Learn from This Session...
- Open up to collaboration with younger consumers.
- Build trust in the social actions of brands.
- Design campaigns that resonate with Gen Z.
