Jose Luis Leyva

Jose Luis Leyva is Global VP of Communications for Grupo Bimbo, the largest and most important baking company worldwide, where he oversees external and internal communications and manages reputational risk of the company in 33 countries. Jose Luis was born in Mexico and holds a bachelor’s degree in International Relations and two master’s degrees from Columbia University in New York: one in Journalism in Digital Media and other in International Politics, both as a Fulbright Scholar. Jose Luis specializes in designing communication strategies focused on reputational positioning and risk mitigation, creating narratives, managing crisis, and producing digital content. Before joining Grupo Bimbo, he worked in the most important media outlets in the region, as Digital Editor of the Reforma newspaper, Multimedia Operations Coordinator of El Financiero-Bloomberg, and more recently, Head of Corporate Communications of Comision Federal de Electricidad, the Mexican utility company. Most recently, during his time at Grupo Bimbo José Luis has led the communication team through their journey to win the most prestigious awards for institutional communication in Mexico. Additionally, has kept the company number one in the rankings for corporate best reputation.