In this session...

Third-party identity resolution is under siege. Two of the three biggest browsers now block third-party cookies, and one of the two leading mobile operating systems limits data collection and sharing from devices. Third-party identifiers can no longer deliver the scale and results advertisers need. Join this session to learn how to get started with first-party identity to drive real results from your marketing and advertising and be poised for success — today and tomorrow.

What You'll Learn from This Session...

  1. Learn the first steps to begin building your first-party identity graph.
  2. Understand the changing ecosystem and its impact on your marketing.
  3. Identify new channels and approaches to reach your key audiences.

Presented with


Andres Gutierrez Regional Chief Client Officer Kinesso
Juan Becerra Director of Solutions Acxiom

Event Details

Event Type Session

Track  Data & Decisions