Events: Asia 2022 | Calendar / Advertising Week

9:00 ^AM

Keynotes Brand Building Through Connected Advertising Experiences

The Keynote Stage

With the distinction between online and offline blurring in our daily lives, what type of advertising experiences are consumers looking for? In this session, Shinji Tsukamoto, VP, Amazon Ads APAC invites Mr. Norihiro Kuretani, CEO of Dentsu, to discuss this topic. Using examples of full-funnel, omni-channel campaigns Dentsu has collaborated on with Amazon Ads, they'll provide insight on how brands can reach audiences who are consuming content with the right messages, at the right time, through the right channels.

Norihiro Kuretani President & CEO, Dentsu Japan Network

Shinji Tsukamoto Vice President, Amazon Ads APAC

Norihiro Kuretani

Shinji Tsukamoto

9:50 ^AM

Keynotes Reach The Audience You've Been Missing

The Keynote Stage

People have changed. Marketing and media experts must keep pace or jeopardize business growth. But do you know who the biggest audience in Japan is, and how to reach them to meet your growth goals?

This session will uncover how marketing and media experts can course-correct targeting opportunities and reach this audience with advanced solutions to maximize their return on investment, without compromising trust, data privacy or brand safety.

Rob Wilk Corporate Vice President , Microsoft Advertising

Hitoshi Yoshida President & CEO, Microsoft Japan

Rob Wilk

Hitoshi Yoshida

10:40 ^AM

Keynotes What Can Entertainment Do In a Period Of Confusion?

The Keynote Stage

During this "period of confusion", the artist AI believes that what is needed most right now is "love". With actions necessary to meet the goal of a sustainable society; you can find suggestions for solutions in her songs "STORY" "Happiness" "Not so different" and her latest song "Aldebaran".

Tetsuya Bessho Actor, President, Short Shorts Film Festival & Asia

AI Japanese R&B star

Tetsuya Bessho

AI

11:30 ^AM

Keynotes The Heart and Body: Breaking the Wall - Preparing To Battle

The Keynote Stage

A professional boxer’s punch speed is said to be faster than 50km per hour. They switch from offense to defense and back in less than a second. A split-second decision determines victory. A world-class athlete needs to master an astronomical number of skills, including: punching power, agility, strategy, among others. In order to build a strong body and improve skills, they must endure unimaginably intense physical training. However, to keep fighting formidable rivals, there is one thing that a boxer must always have ― a tough unbreakable mindset.

In a recent match with Gennady Golovkin, Ryota Murata showed us “the spirit of always moving forward.” How did he develop such a mindset?

In this must-watch keynote session, we will interview Ryota Murata, who fought from the soul, about his mindset before and during the legendary match.

Ryota Murata Professional Boxer

Ryota Murata

12:20 ^PM

Ideas & Innovation TV Can Be New Again: The Invisible True Value Of TV Advertising And The Evolution To Carry It Out

The Innovation Factory Stage

In 2021, the fact that Internet advertising expenditures in Japan exceeded the total of four mass media advertising expenditures made headlines. While Internet advertising is growing rapidly, many say that TV is declining. On the other hand, there is a movement to reevaluate the value of television, with many emerging services in the TV commercial domain starting around 2020.

Yoshiaki Hirao CEO, XICA CO., LTD.

Atsushi Tamura Entertainer, YOSHIMOTO KOGYO CO., LTD.

Norihiko Sasaki CEO, PIVOT CO., LTD.

Yoshiaki Hirao

Atsushi Tamura

1:00 ^PM

Future of TV The Future of Television Business Actualized by AaaS

The Tech Lab Stage

In this session, we will take a deep dive into the creation of “future of TV business” as promoted by Hakuhodo DY’s AaaS (Advertising as a Service), a next-generation model for advertising media business, from both business and development perspectives.

What is a true TV commercial operation? In the first part of the session, we invite experts from different fields including planning, media and AaaS and explore the answers from a business perspective. We will discuss programmatic advertising and how to maximize the value of branded content, how to run POC, its effectiveness as well as the challenges we face by media and from a planning point of view.

In the latter half of the session, developers from Hakuhodo DY Media Partners, irep, and DAC, who provide systematic support to programmatic ads, first give you an overview of their projects and discuss how programmatic TV ads have become more democratic, challenges that systems and data face, and their future vision.

Yoshinobu Fujimoto Media Business Infrastructure Development Division General Manager , Hakuhodo DY Media Partners

Dai Shibayama CTO, IREP

Takahiro Iizuka AaaS Business Strategy Division General Manager , Hakuhodo DY Media Partners

Yuichi Nishimura TV Spot & Local TV Business Division Deputy General Manager , Hakuhodo DY Media Partners

Shinji Matsuura Integrated Account Division Deputy General Manager , Hakuhodo DY Media Partners

Yoshinobu Fujimoto

Dai Shibayama

1:00 ^PM

Venture Tech CEO's Discuss How Ad Tech, E-commerce and Data Businesses Grow

Great Minds Stage

CEO's of venture technology companies work with various industries including sales, customer support, self development, ad tech, commerce, data, and more. These investments of finances and resources allow for new businesses to grow and flourish. In this conversation, we'll discuss these areas of business development.

Taka Mochizuki CEO, fluct,Inc.

Yusuke Ando CEO, huckleberry. Inc

Ryoji Yanashima CEO, Intimate Merger,Inc

Taka Mochizuki

Yusuke Ando

1:15 ^PM

Latest Social Commerce Trends and Fan Development Of D2C Brands From the Perspective Of the Advertising Industry

The Workshop Stage and Exhibitors Hall

This session focuses on the latest social commerce trends through a discussion between CCI, an advertising industry company that has produced the men's skincare brand HAUT, and Kazuho Ishida, who worked as an apparel brand director, influencer, and developed the beer brand NORM. This session will be discussing fan development and the promotion of D2C brands that leverage social platforms.

Junichi Kato Team Manager, CARTA COMMUNICATIONS Inc.

Kazuho Ishida

Natsuki Nishi , CARTA COMMUNICATIONS Inc.

Junichi Kato

Kazuho Ishida

1:20 ^PM

Ideas & Innovation Spotlight On OTT Buying In Asia

The Innovation Factory Stage

In this executive interview, Magnite’s Head of International, James Brown, will sit down with Michael Beecroft, CEO of North-East Asia at GroupM to shine a light on the current state of OTT buying across the region. Together, they will deep dive into a number of important topics including addressable TV, OTT campaign planning and measurement and the emergence of live streaming as an exciting new opportunity for advertisers.

James Brown Head of International, Magnite

Michael Beecroft CEO North East Asia, GroupM

James Brown

Michael Beecroft

1:30 ^PM

Ideas & Innovation The Evolving Programmatic Landscape

The Innovation Factory Stage

In this executive interview, Andrew Tu, OpenX's MD of APAC will speak with Advertising Week's Global VP of Programming, Michael Gewirtzman to talk about the evolving and fast changing programmatic advertising landscape. From identity to CTV, hear a quick snapshot of the top trends that brands, publishers and everyone in between should be thinking about.

Andrew Tu MD of APAC, OpenX

Andrew Tu

1:40 ^PM

Ideas & Innovation How Brands and Marketers Are Refocusing In a Post-Pandemic Era

The Innovation Factory Stage

An executive interview with Misaki Nagaya, Sales Director, Japan at CNN International Commercial about the latest trends and campaigns that brands are paying attention to in a post-covid world.

Misaki Nagaya Sales Director, CNN International Commercial

Misaki Nagaya

2:00 ^PM

It’s Time To Rebalance: The Importance Of Full-Funnel Marketing

Great Minds Stage

Marketers have always been pressured to deliver measurable results for their efforts, but the demand for growth has sharpened as the world looks toward a post-pandemic future. In this session, Nielsen’s Global Marketing Analytics, Lana Busignan will discuss the importance of a balanced marketing strategy and the benefits that both short- and long-term initiatives deliver along the path to sustained brand viability.

Lana Busignani EVP, Global Analytics, Nielsen

Haruko Minagawa Director, Marketing Effectiveness, Japan and Korea, Nielsen

Junichi Nakamura Head of Marketing Science, North Asia, Meta

Lana Busignani

Haruko Minagawa

2:00 ^PM

Workshops & Deep Dives Microsoft Deep Dive Into The Workday Consumer

The Workshop Stage and Exhibitors Hall

Corporate Vice President of Microsoft Advertising, Rob Wilk will be joined by Alessandro Comai, Professor of Marketing at the International University of Japan, a specialist in Marketing Intelligence.

Rob and Alessandro will discuss the Japanese Workday Consumer, following from the insights revealed during the earlier Keynote speech using this deep dive as an opportunity to share more about this valuable Japanese consumer, their behaviours and how to reach them.

Rob Wilk Corporate Vice President , Microsoft Advertising

Dr. Alessandro Comai Associate Professor of Marketing, International University of Japan

Dr. Alessandro Comai

2:00 ^PM

Future of TV Case Studies of Connected TV Marketing that Continues to Rapidly Increase Users

The Tech Lab Stage

Coming Soon.

Kenta Noyashiki CEO, AJA, INC.

Shotaro Setou Manager, NTT DOCOMO, INC.

Kenta Noyashiki

Shotaro Setou

2:05 ^PM

Ideas & Innovation What Kind Of Generation is the Youth Nowadays? - Marketing That Targets the Younger Generations

The Innovation Factory Stage

"The youth nowadays are…" is a familiar phrase we often hear and use to talk about the youth, regardless of era. This session will focus on this younger generation.

How do the minds of the youth work? How could we approach the younger generations who have very different values and ideas from older generations?

Mikari Asao , CARTA COMMUNICATIONS Inc.

Shota Okubo Casting Producer, TikTok for Business Japan

Mikari Asao

Shota Okubo

2:45 ^PM

Diversity for new possibilities – how diversity changes advertising business in future

Great Minds Stage

How will the advertising business of the future create innovation and new solutions? Among the various driving forces, we focus on diversity. As seen in the surveys, there is a correlation between diversity and productivity in an organization, it is believed that having a variety of perspectives can increase the possibilities of new ideas and improve the overall performance of the organization. That is why it is important to create a corporate culture that embraces diversity. In this panel discussion, members of the Dentsu Japan Network who are actively at the forefront of marketing will discuss future possibilities created by diversity.

Guy-Andre Pierre-Nicolas Manager, iProspect Japan

Daniel Tobin Senior Director, Carat Japan

Hideyuki Hirai Chief Business Development Director, Dentsu Inc.

Emi Kambe Network Development Producer, Dentsu Inc.

Joyce Yun-chu Tan Associate Communication Planning Planner, Carat Japan / Dentsu Inc.

Guy-Andre Pierre-Nicolas

Daniel Tobin

2:45 ^PM

Future of TV The Diversified Media Consumption Of Young Adults and Their Attitudes Towards Ads

The Tech Lab Stage

TV remains a dominant source of media consumption in Japan, but is it really true for all demographics? While TV may still be very influential in Japan, we should also consider how the media consumption habits of Gen Z and Millennials are vastly diverse.

In this panel session, we will delve into the media consumption behaviours of young adults and their attitudes towards advertising, together with our special guests from Nielsen Digital and Sendenkagi.

Yu Taniguchi Editor in Chief, SENDENKAIGI, SENDENKAIGI Co., Ltd.

Jon Anderson Head of Twitch Advertising Sales (Japan), Amazon Japan G.K.

Shiro Takagi Sales and Analytics Manager Senior Analyst, Nielsen Digital Co., Ltd.

Yu Taniguchi

Jon Anderson

3:05 ^PM

Ideas & Innovation Going Beyond the Boundaries With Planning

The Innovation Factory Stage

The job of "planning" is related to all kinds of businesses, and many professionals are performing "planning" in accordance with their own roles. For example, product planning for manufacturers, communication planning for advertising companies, and sales promotion planning for sales are just some of the many different types of planning.

On the other hand, there seem to be a variety of problems surrounding "planning". For example, some people worry about how to perceive planning, such as not knowing what to do when it comes to conflicts with planning and execution, such as the fact that one can only make proposals within the scope of work given by the company. In addition to this, recently, there are those who have become reluctant to take on new projects due to the various environmental restrictions that have arisen, both in their lives and at work, due to COVID-19.

In this session, we invite two planners who are constantly overcoming various restrictions and are not limited by their means to realize various plans. We discuss how they realize "plans that excite people and that they themselves can work on enthusiastically," their underlying ideas, and the process to realize them. Tracing the paths of their projects, we will get to the very heart of planning.

Yuu Hirosawa Products Business Dev, Digital Transformation Design, DX Business Planning, Kao Corporation

Shota Hatanaka President / Creative Director / Producer, dea Inc.

Kotaro Abe Copy Writer / Producer, Dentsu Inc.

Yuu Hirosawa

Shota Hatanaka

3:30 ^PM

The Future Of TV

Great Minds Stage

The Connected TV penetration rate is said to have surpassed 50% in Japan. As the rate rises, broadcasters will have to face new players and devices including VOD, online video content, video games in addition to the existing competitor TV channels, which further intensifies competition in the field. At the same time, five commercial TV stations have begun simultaneous online streaming on TVer since April 11th this year. TV broadcasters are now entering the world of the Internet. TV has historically been considered an “offline channel” and difficult to measure its effectiveness; but now new opportunities have arisen to accurately assess effectiveness and test new methods of targeted streaming. What’s important here is sharing data obtained by each player. How should a player make the most of the data they have and cooperate with others in order to enhance the value of TV-originated content and advertising frames? We invite experts from different players and explore the answers with them.

Please refer to the books in order to gain a deeper understanding.
https://www.amazon.co.jp/dp/4883355497
https://www.sendenkaigi.com/books/ad-marketing/detail.php?id=27457

Yu Taniguchi Editor in Chief, SENDENKAIGI, SENDENKAIGI Co., Ltd.

Motohiro Ando Senior Corporate Officer, Hakuhodo DY holdings Inc.

Yusuke Fujikawa SENIOR MANAGER, DIGITAL DESIGN CONTENT, CREATION AND DISTRIBUTION, PROGRAMMING AND PRODUCTION DEPARTMENT, Fuji Television Network, Inc.

Ryuichi Ayase Senior Product Manager, AbemaTV, Inc.

Motohiro Ando

3:30 ^PM

Future of TV How Connected TV Will Change Consumers and the Advertising Industry: From Studies Of the 1 Million Viewing Logs and a Survey Of Advertisers' Attitudes

The Tech Lab Stage

Connected TV is changing the way people watch and consume content. Consumers are now connecting their TVs to the internet and watching a variety of video streaming services on their TV screens, where they were previously watching on smartphones or PCs.

This greater variety of content available on screens has had a significant impact on the TV viewing behavior of consumers. From an advertising business perspective, Connected TV is also seen as a new form of advertising media. Find out how to use this to your advantage.

Takayuki Yamatsu Media Analyst, INTAGE Inc.

Takayuki Yamatsu

3:50 ^PM

Ideas & Innovation Data and the Fight Against COVID-19: How the Tokyo Metropolitan Government Develops Its Service Design, OSS and Civic Tech

The Innovation Factory Stage

We have learned many lessons as we address COVID-19. Various changes have been made in the workplace, including digitalization, remote work, and work style reform. We have also made progress in information dissemination by the government.

On March 3, 2020, when the number of new cases per day remained below 10 in Tokyo, the Tokyo Metropolitan Government launched the COVID-19 Information & Resources website with the aim of disseminating accurate information from a single source.

The website was created within the framework of “civic tech” (an initiative in which citizens proactively collaborate with government and use technology to solve social issues and improve the convenience of their daily lives). Information including the number of new COVID-19 cases is updated daily, can be displayed chronologically, and viewed easily on a digital dashboard. We have received feedback from many people around the world and have worked hard to revamp the system. We have also made the program source code available on GitHub for free, and other municipalities have used it to build similar websites.

Satoshi Ogiwara Senior Director for Service Developments, Strategy Division, Bureau of Digital Service, The Tokyo Metropolitan Government

Satoshi Ogiwara

4:15 ^PM

Learn how Ikea Japan is “Preparing to Succeed In the Cookieless World”

Great Minds Stage

As many are aware, Cookies are going to be obsolete very soon. What is Ikea Japan’s strategy to overcome this challenge and prepare itself for the Cookieless era? How should brands prepare themselves to target users without the use of Cookies? A first-hand look into lessons learned from "Ikea Japan's Cookieless Approach" with all participants.

Mrinal Sinha Country Marketing Head, Ikea Japan K.K.

Lavin Bolwani Sales Account Executive, Teads Japan

Wendy Siew Managing Director, MediaCom Japan

Mrinal Sinha

Lavin Bolwani

4:15 ^PM

Future of TV Consumer Awareness That All Marketers Delivering Ads With Digital Video Should Know

The Tech Lab Stage

The number of digital video viewers in Japan is expected to grow to 77 million in 2022, and expectations are rising for the advertising effectiveness of "digital video." IAS conducts consumer surveys to understand the usage of video distribution and the actual state of advertising experience. From the results, it became clear that 74% already prefer "advertising experience with video distribution" to TV, and "multiple concrete measures" contribute to the improvement. In this session, we will explore media quality vulnerabilities as well as insights that marketers can use in their video advertising campaigns.

Takeshi Yamaguchi Country Manager, Japan and South Korea, Integral Ad Science

Takeshi Yamaguchi

4:35 ^PM

Ideas & Innovation How Is Overall Customer Experience Improved Through Post-Purchase Optimization?

The Innovation Factory Stage

EC continues to expand in the global distribution of goods, partly due to the transformation of consumer purchasing behavior with the COVID-19 disaster. As e-commerce purchases increase, it is imperative to capture and optimize consumer needs.

This session will focus on Narvar, which offers return services as well as tracking services and delivery notifications to improve the post-order customer experience. It will also focus on the company's advanced AI-based delivery, which provides an optimal personalized customer experience while leveraging the purchase completion screen for services and goods. They have established partnerships with both Rokt and Dentsu.

Jack Iinuma Japan Country Manager, Narvar, Inc.

Rie Yamanaka General Manager, Rokt GK

Masaaki Kimura Senior Producer, Dentsu Inc.

Jack Iinuma

Rie Yamanaka

5:15 ^PM

Future of TV Building a (More) Connected TV Future In Japan

The Tech Lab Stage

While traditional TV viewing remains popular in Japan, the future of TV is increasingly connected. Audiences have fully embraced streaming on OTT and streaming on Connected TV is swiftly gaining momentum. In this session, Magnite Japan’s Managing Director, Ken Harada, will host a panel of industry experts to discuss these trends and identify the most important factors that will define Japan’s Connected TV future, outlining the opportunities and challenges ahead for broadcasters, brands and audiences alike.

Narumi Horiuch Beer & RTD Division Media Management Group, Sapporo Breweries Ltd.

Ken Harada Managing Director, Japan, Magnite

Masatoshi Hirata SVP Commercial - Japan, DAZN Japan Investment GK

Daiki Yoshida CEO, Porto Inc.

Ryuhei Terada DX Sales Division, TOKYO BROADCASTING SYSTEM TELEVISION, INC.

Narumi Horiuch

Ken Harada

5:15 ^PM

Great Minds The Magnificent Potential Of Real x Metaverse

Great Minds Stage

The original metaverse space, "Virtual AKIBA World," is being worked on through a business alliance between JR East, jeki, and HIKKY.

Since its debut on March 25, 2022, many users have visited, but the result is that the site inflow from the monument installed at the actual Akihabara station is overwhelmingly larger than Twitter and digital advertisements.

We strongly feel the potential of the real world, and at the same time, we feel the endless potential of the creation of new experience value of "Real x Metaverse."

Yasushi Ichihara Life-Style Business Development Headquarters Deputy General Manager, East Japan Railway Company (JR EAST)

Yasushi Funakoshi CEO, HIKKY

Kentarou Mitsutomi Deputy Director, JR East Marketing & Communications,Inc. (jeki)

Shinji Naoi Director, JR East Marketing & Communications,Inc. (jeki)

Yasushi Ichihara

Yasushi Funakoshi

5:30 ^PM

Networking Cocktails, presented by Dentsu Runway

Rio

Join Dentsu Runway for networking cocktails at the Rio in Tokyo Midtown!

5:35 ^PM

Ideas & Innovation Possibilities Of Food and Creativity

The Innovation Factory Stage

Sio is a French restaurant in Shibuya, Tokyo. The restaurant has been awarded a Michelin star for three consecutive years. In this restaurant, there is a chef who has made a name for himself all over Japan in the past few years.

Shusaku Toba chef, sizuru Inc.

Koichiro Shima Executive Creative Director, Hakuhodo Kettle inc.

Shusaku Toba

Koichiro Shima

6:00 ^PM

Future of TV Effective Creative Strategy In the Face Of Rising Investments In CTV Advertising

The Tech Lab Stage

In response to the continual rise in CTV usage globally, especially amongst younger audiences, advertisers are also increasing their ad investments on the big screen. Which leads us to the question, how important is screen-specific creative optimization, or does one size really fit all?

In this session, we will take a closer look at how emotional data can be utilized to optimize video creatives for all screens including CTV.

Keisuke Kamiya Sales Manager, Unruly

Keisuke Kamiya

6:00 ^PM

Great Minds Copywriting In the DX Era

Great Minds Stage

The copywriting boom of the Showa era is long gone. In today’s ad industry, DX is blooming where copy once did. While data is revered as a savior in marketing, the role of words appears to have been put on the back burner.

Takahiro Hosoda Chief Creative Officer, TBWA\HAKUHODO

Miwako Hosokawa Creative Director, Copywriter, (TSUZUKU)

Takahiro Hosoda

Miwako Hosokawa

6:10 ^PM

Ideas & Innovation Creative Capital In Art, With Artsy CMO, Everette Taylor

The Innovation Factory Stage

The business of art has largely been conducted in the same way for hundreds of years and has lacked transparency, inclusivity and general information about artists and access to their works.

As a result, many aspiring art collectors, enthusiasts and emerging artists find themselves shut out of the market due to this friction. Artsy has come to disrupt this industry.

Join Artsy CMO Everette Taylor in conversation with Advertising Week president Ruth Mortimer as they tackle the issues of art, inclusion and what true creative capital means.

Everette Taylor Chief Marketing Officer, Artsy

Ruth Mortimer Global President, Advertising Week

Everette Taylor

Ruth Mortimer

6:30 ^PM

Advertising Week Asia VIP Opening Dinner, presented by Microsoft

Special Event

Join us as we celebrate the return of Advertising Week Asia 2022 with very special kick-off, VIP dinner, presented by Microsoft.

This private VIP dinner will be hosted by Corporate Vice President of Microsoft Advertising, Rob Wilk and Hitoshi Yoshida, President and CEO of Microsoft Japan

The event will begin at 18:30 with drinks served, followed by a gala dinner at 19:00 with entertainment.

Dress code is business casual.

Rob Wilk Corporate Vice President , Microsoft Advertising

Hitoshi Yoshida President & CEO, Microsoft Japan

Data & Decisions

Business with Purpose

Presented byReuters

AdTech & MarTech

Presented byBraze Japan

Future of Content

Future of TV

Presented byAJA (ABEMA TV)

Great Minds

Ideas & Innovation

Keynotes

Workshops & Deep Dives

Search Events