In this session...
While traditional TV viewing remains popular in Japan, the future of TV is increasingly connected. Audiences have fully embraced streaming on OTT and streaming on Connected TV is swiftly gaining momentum. In this session, Magnite Japan’s Managing Director, Ken Harada, will host a panel of industry experts to discuss these trends and identify the most important factors that will define Japan’s Connected TV future, outlining the opportunities and challenges ahead for broadcasters, brands and audiences alike.
What You'll Learn from This Session...
- Understand video streaming consumption trends in Japan with a particular focus on the growth of CTV in a mobile-first market
- Learn about the rise of live streaming and the opportunities for advertisers to buy live premium inventory with the precision of programmatic trading
- Hear about the power of programmatic to help brands and advertisers leverage robust data to deliver addressable TV campaigns
